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Henry Airo Brush Head

Fail

Demand is soft, at -29.8% this quarter, so Henry Airo Brush Head is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£77K/yr59K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
69%top-5 click share · 13 brands · 16 sellers

Flapen Score

Henry Airo Brush Head against its category

The dotted line is the Home & Garden average. Past it, Henry Airo Brush Head is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henry Airo Brush Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Henry Airo Brush Head 59K times last year and spent an estimated £77K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
10.1%
Market size, estimated
£77Ka year
Peak month
August1.4× the quietest month
Top search term
henry turbo brush13K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £9.94 to £23.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.87 that is £3K to £6K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£9.94–£23.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #101 within Vacuums & Floor Care. It carries 463 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
68%
Out of stock, average day
2.7%
Average rank
#101in Vacuums & Floor Care
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
19

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Henry Airo Brush Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Avern Cleaning Supplies21%
  • Homesecret21%
  • Yourspares17%
  • Caliko13%
  • FIND A SPARE13%
  • Dizayn4%
  • Open — no brand owns it (7 brands, 12%)

Demand

Henry Airo Brush Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Henry Airo Brush Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henry turbo brush13K/yr
  • henry hoover turbo brush head15K/yr
  • henry hoover attachments carpet7K/yr
  • henry pet attachment7K/yr
  • henry turbo head7K/yr
  • henry hoover pet hair attachment5K/yr
  • turbo air brush for henry hoover3K/yr
  • henry hoover carpet attachments2K/yr

Reviews and returns

What reviews say buyers love and hate about Henry Airo Brush Head

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.25

Broken after 1 use

stopped working after one use

Broke after 5 minutes

Quality-Overall12%+0.38

Poor quality

Rubbish cheap quality

is cheaply made

Size-Overall9%−0.06

This new one was slightly wider than I was expecting

Doesn't fit my Amazon Basics vacuum that's the #1 Best Seller vacuum at the moment

Doesn't Fit

Functionality-Overall7%−0.09

Keep falling off

doesn't work

pulls the carpet too much

Noise Level6%

Word of warning it sounds loud on hard floors

loud

it is really noisy

Love

Quality-Overall18%+0.38

Excellent product

the build quality is absolutely solid

it has a nice solid quality feel about it

Ease Of Use16%+1.51

It's easy to use

Makes the job easier

this one is much easier to use and glides smoothly

Value For Money16%+0.65

Good value

Good value for money

Money well spent

Ease Of Cleaning7%+0.77

Great fresh new cleaning head

It makes cleaning all floors a breeze

Very easy to clean

Advertised Vs Actual Product6%+0.55

Does exactly what it says

Does the job

Just what I needed

Return

0.9% Return rate 36% Fixable by listing

Size-Overall29%█▄▆▆█▇

This new one was slightly wider than I was expecting

Doesn't fit my Amazon Basics vacuum that's the #1 Best Seller vacuum at the moment

Doesn't Fit

Functionality-Overall19%▄▆▅█▅▄

Keep falling off

doesn't work

pulls the carpet too much

Defective Material/Parts13%▅█▇▃▄▄
Compatibility-Overall9%▃▆▅█▆▇

This does not fit Henry hoover or any standard 32mm pipes

Does not fit Henry hoover

Not compatible with Henry

Durability5%▇▅█▅▆▅

Broken after 1 use

stopped working after one use

Broke after 5 minutes

FAQ

Common Henry Airo Brush Head questions

Answered from the same tracked data.