Is hen party shot glasses profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the hen party shot glasses niche?

22 brands and 33 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in hen party shot glasses?

Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 0.6%.

When does demand for hen party shot glasses peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.9× the quietest.

What does it cost to enter the hen party shot glasses niche?

Listings span £3.72–£13.42; the average listing price is £8.46 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.

hen party shot glasses

Worth a look

Shows a thin review moat (43 avg reviews), but prices mostly outside the sweet spot ($3.72–$13.42) keeps it on the watch list.

Review moat

Incredible43.42

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.46

avg listing price — sweet spot $15–$100

Market size

Bad£12K

£12K/yr · 23K searches

Price range

Bad£3.72–£13.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hen party shot glasses is a £12K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

hen party shot glasses market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £8K–£11K; units × avg price
Conversion rate: 6.5%
Avg BSR: #279
Page quality: 0%
Prime: 71%
Sponsored: 67%
Out of stock: 24.3%
Avg brand age: 33 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

54%

Top 20: 95%

Open market

40%

Fizzix21%
lvzhen11%
Aoen10%
GWCYMYD8%
Quickdraw6%
Guichangkai5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.9×

Open Trend

Top hen party shot glasses search terms

hen party shot glasses5K/yr +14.8%4.1% conv.
shot glass necklace6K/yr -5.5%3.2% conv.
hen do shot glasses4K/yr +40.3%4.2% conv.
hen shot glasses2K/yr +21.1%5.1% conv.
bride shot glass2K/yr +43.5%1.8% conv.
hen party shot glass necklace2K/yr -29.9%7.2% conv.
hen do shot glasses necklace1K/yr -20.6%6.0% conv.
shot glasses hen party675/yr +15.2%3.3% conv.

All search terms

Top hen party shot glasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Pcs Hen Party Shot Glasses Fun and Durable Pink Plastic Beaded Necklace Shot Glasses Perfect for Bachelorette Parties Bridal Showers and Girls Nights Out

Fizzix£5.774.8★9 rev

lvzhen 8 Pcs Hen Party Shot Glass Plastic Beaded Bridal Shot Glasses 7 Pcs Team Bride Shot Glass 1PC Bride to Be Shot Glasses for Bridal Shower Bachelorette Hen Night Party (Pink)

lvzhen£6.344.3★81 rev

Aoen 12 Pcs Hen Party Shot Glasses Necklace Plastic Beaded Bridal Shot Glass Necklace Pink & White for Bachelorette Party Bridal Party Necklaces (1 Bride to Be 11 Team Bride) Rose Gold (AE2447)

Aoen£9.084.3★73 rev

15 PCS Hen Party Shot Glasses Plastic Beaded Bridal Shot Glasses Necklace Hen Do Accessories - 1 Bride/Groom & 14 Team Party Favours for Stag Do Bachelorette Bridal Shower (White & Pink)

GWCYMYD£8.810.0★0 rev

Guichangkai 18Pcs Beaded Bridal Shot Glass Hen Party Shot Glasses Team Bride Shot Glasses Plastic Shot Glass Necklace for Wedding Bachelorette Party Bridal Shower Decoration B0B2NVBV13

Guichangkai£11.444.6★102 rev

Newest

by launch date

15 PCS Hen Party Shot Glasses Plastic Beaded Bridal Shot Glasses Necklace Hen Do Accessories - 1 Bride/Groom & 14 Team Party Favours for Stag Do Bachelorette Bridal Shower (White & Pink)

GWCYMYD£8.810 rev

3mo ago

15PCS Beaded Shot Glasses Hen Party Shot Glass Necklace Bride Groom Cups Necklace Plastic Bride Groom Drinking Tumblers for Bachelorette Party Favours Hen Do Bridal Shower Pre Wedding Gatherings

Gatphy£7.641 rev

3mo ago

ZCXVC 12PCS A Bride in a Tini Bit Cups 16oz Bachelorette Party Cups Martini Themed Bridal Shower Party Decoration Supplies

ZCXVC£13.420 rev

6mo ago

SyiXute 6 Pcs Shot Glasses with Necklaces Shot Glasses Stainless Steel Pink 30 ml Hen Party Shot Glass for Bachelorette Decorations Theme Party Supplies

SyiXute£8.432 rev

1y ago

Mssushi 25 Pcs Plastic Shot Glasses with Handle & Necklace 30ml Reusable Shot Cup for Bachelor Party Hen Party Wedding Birthday Carnivals Christmas Themed Parties (Transparent)

Mssushi£9.9011 rev

1y ago

What buyers say about hen party shot glasses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Really good nice quality”

Size-Overall20%

“Nice size”

Value For Money20%

“Good value for money look good”

Color15%

“Nice colour”

Recycle/Reuse10%

“Great product and reusable”

Assembly/Installation5%

“Self assemble”

Design-Overall5%

“unique design”

What buyers complain about

Size-Overall75%

“hats dont fit”

Quality-Overall25%

“Not great quality”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product11%

Durability6%

Quality-Overall6%

Heating6%

Common questions

Is hen party shot glasses profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the hen party shot glasses niche?: 22 brands and 33 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in hen party shot glasses?: Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for hen party shot glasses peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.9× the quietest.
What does it cost to enter the hen party shot glasses niche?: Listings span £3.72–£13.42; the average listing price is £8.46 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.