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Hen Party Sash

Maybe

Returns run at only 0.9% of orders. But prices span $1.85–$13.40, mostly outside the sweet spot, so Hen Party Sash is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£52K/yr146K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
39%top-5 click share · 27 brands · 33 sellers

Flapen Score

Hen Party Sash against its category

The dotted line is the Home & Garden average. Past it, Hen Party Sash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hen Party Sash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hen Party Sash 146K times last year and spent an estimated £52K. The top 5 brands take 68% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
5.1%
Market size, estimated
£52Ka year
Peak month
May9.1× the quietest month
Top search term
hen party sashes35K searches a year

02 · Price

A sale here is worth £7.08.

Listings sell for £7.08 on average, from £1.85 to £13.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.08 that is £708 to £2K a year per listing.

Average price
£7.08under the $15 to $100 sweet spot
Price range
£1.85–£13.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£708–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #161 within Party Supplies. It carries 250 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
13.6%
Average rank
#161in Party Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Hen Party Sash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

33

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

39%

Top 20: 78%

Open market

28%

  • Blue Planet Fancy Dress21%
  • Shining She21%
  • Yueshop15%
  • PHOGARY6%
  • lvzhen5%
  • YAAVAAW4%

Demand

Hen Party Sash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.1×

Search terms

Top Hen Party Sash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hen party sashes35K/yr
  • team bride sash29K/yr
  • hen do sashes28K/yr
  • hen party sash14K/yr
  • hen do sash9K/yr
  • hen sashes7K/yr
  • bride sash hen party6K/yr
  • team bride sashes6K/yr
  • hen party sashes 20 pack4K/yr
  • hen sash4K/yr

Reviews and returns

What reviews say buyers love and hate about Hen Party Sash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thin17%−0.06

Thin

Color17%

One star knocked off as the colour was more of a lime green in person

Durability17%−0.04

Broke straight away

Smell8%−0.03

Had a weird smell when opened

Quality-Overall8%+3.19

Very poor quality

Love

Quality-Overall40%+3.19

Fab quality and arrived quickly

High quality for price paid

Amazing quality

Value For Money21%+0.87

Good value

good value for money

Excellent value

Advertised Vs Actual Product12%+0.41

Exactly as advertised

As described

Looks as shown

Durability4%−0.04

They feel relatively sturdy

The socks are durable, wash well,

Looked good and lasted for the hen do

Color4%

Good value and the colours were perfect

the monochrome colour scheme makes them look really classy

The colours photograph beautifully — the sage tone is trendy and flattering, and the white sash stands out nicely for the bride

Return

0.9% Return rate 66% Fixable by listing

Color48%█▃▅▅▅▅

One star knocked off as the colour was more of a lime green in person

Quality-Overall14%██▆▆▃▆

Very poor quality

Advertised Vs Actual Product7%▁█▄▁▆▂
Value For Money6%▁▁▁▄█▁
Smell5%▁▁█▁▁▅

Had a weird smell when opened

FAQ

Common Hen Party Sash questions

Answered from the same tracked data.