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Hen Party Decoration

Maybe

Returns run at only 0.8% of orders. But products sell for $7.15 on average, outside the sweet spot, so Hen Party Decoration is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£127K/yr362K searches / yr
90-day growth
+36.6%search demand this quarter
Competition
26%top-5 click share · 57 brands · 72 sellers

Flapen Score

Hen Party Decoration against its category

The dotted line is the Home & Garden average. Past it, Hen Party Decoration is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hen Party Decoration market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hen Party Decoration 362K times last year and spent an estimated £127K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
+36.6%
Conversion, latest week
4.9%
Market size, estimated
£127Ka year
Peak month
May5.9× the quietest month
Top search term
hen party decorations107K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £2.88 to £20.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.15 that is £715 to £2K a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£2.88–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£715–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #395 within Party Supplies. It carries 236 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
10.4%
Average rank
#395in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
78

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Hen Party Decoration products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

72

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

26%

Top 20: 64%

Open market

55%

  • FETETIJD9%
  • CKCSHI9%
  • Paeyeq9%
  • Yueshop7%
  • Huxters5%
  • Jc.upin5%

Demand

Hen Party Decoration search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Hen Party Decoration search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hen party decorations107K/yr
  • hen do decorations83K/yr
  • bride to be decorations66K/yr
  • bridal shower decorations32K/yr
  • bridal shower18K/yr
  • hen party table decorations13K/yr
  • hen decorations11K/yr
  • hen do table decorations9K/yr
  • bride decorations10K/yr
  • hen do decorations classy6K/yr

Reviews and returns

What reviews say buyers love and hate about Hen Party Decoration

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.05

The quality of the ballons are awful

Awful quality

Medium quality

Value For Money9%+1.60

Although it's cheap when it all ends up in the bin it isn't a bargain

not worth the price tbh

pricey

Adhesion/Stickiness7%−0.06

The stickers and elastic supplied are really fiddly to attach and the elastic is really poor quality

Actually very happy with these however the sticky isn't the best

as tape just keeps coming off in pieces horen dous

Strength7%−0.06

flimsy

Flimsy items

Very light and flimsy

Thickness6%−0.08

Very thin cardboard

the material felt quite thin in some places

Rubbish very thin

Love

Quality-Overall25%−0.05

Good quality, arrived quickly and as described

Overall nice set

Amazing quality

Value For Money20%+1.60

Worth the price

Good value for money

Good value

Advertised Vs Actual Product11%+0.94

As advertised

As described

Just what I wanted

Durability7%+0.08

lasted well

Very durable and well made

The socks are durable, wash well,

Fun/Entertainment Experience6%+0.69

Fabulous set of games

Fun

Pretty, fun set

Return

0.8% Return rate 49% Fixable by listing

Color25%▁▄█▄██

colours less pink than they appear online

Colour doesnt match picture

Quality-Overall19%▇▅▅█▂▂

The quality of the ballons are awful

Awful quality

Medium quality

Size-Overall13%▄█▃▁▄▆
Value For Money10%▁▁██▆█

Although it's cheap when it all ends up in the bin it isn't a bargain

not worth the price tbh

pricey

Advertised Vs Actual Product6%▁▇▅▁█▄

Certainly not as advertised

Not what pi ture shows rubbish

FAQ

Common Hen Party Decoration questions

Answered from the same tracked data.