Hen Party Accessories

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+26.1%

Conversion, latest week

4.1%

Market size, estimated

£547Ka year

Peak month

May6.3× the quietest month

Top search term

hen party accessories314K searches a year

Listings sell for £8.74 on average, from £2.55 to £41.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £8.74 that is £2K to £4K a year per listing.

Average price

£8.74under the $15 to $100 sweet spot

Price range

£2.55–£41.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #239 within Party Supplies. It carries 252 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

97%

Out of stock, average day

6.6%

Average rank

#239in Party Supplies

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

252per listing

Listings tracked

117

26 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months