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Hen Do Games

Maybe

Returns run at only 0.9% of orders. But products sell for $7.94 on average, outside the sweet spot, so Hen Do Games is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£105K/yr367K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
36%top-5 click share · 27 brands · 67 sellers

Flapen Score

Hen Do Games against its category

The dotted line is the Home & Garden average. Past it, Hen Do Games is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hen Do Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hen Do Games 367K times last year and spent an estimated £105K. The top 5 brands take 42% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
3.6%
Market size, estimated
£105Ka year
Peak month
May7.0× the quietest month
Top search term
hen party games184K searches a year

02 · Price

A sale here is worth £7.94.

Listings sell for £7.94 on average, from £2.55 to £20.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.94 that is £794 to £2K a year per listing.

Average price
£7.94under the $15 to $100 sweet spot
Price range
£2.55–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£794–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #158 within Party Supplies. It carries 284 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
5.2%
Average rank
#158in Party Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hen Do Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 falling

Sellers

67

Top-5 brand share

42%

Top 20: 92%

Top-5 click share

36%

Top 20: 83%

Open market

52%

  • Olivia Samuel13%
  • Lovely Little Things9%
  • SMILE GIFTS UK8%
  • Kuleyang7%
  • Bubblegum Stuff6%
  • UKPG6%

Demand

Hen Do Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.0×

Search terms

Top Hen Do Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hen party games184K/yr
  • hen do games100K/yr
  • bridal shower games29K/yr
  • hen games13K/yr
  • hen do games funny13K/yr
  • hen party games for adults11K/yr
  • hen night games7K/yr
  • hen party game6K/yr
  • hen do game5K/yr

Reviews and returns

What reviews say buyers love and hate about Hen Do Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.23

expensive for what they are

Not worth the price

Overpriced

Fun/Entertainment Experience31%+3.95

Quite boring in my opinion

Boring

Very funny game

Strength13%−0.14

Flimsy items

Quality-Overall6%+0.31

wasnt highly rated when played at girls night

Stretchability/Expandability/Elasticity6%−0.07

The stickers and elastic supplied are really fiddly to attach and the elastic is really poor quality

Love

Fun/Entertainment Experience66%+3.95

Excellent game fun for all the family

Great fun

Keeps everyone entertained

Quality-Overall11%+0.31

Good quality cards

Amazing quality

Great product

Value For Money8%−0.23

Great fun and very affordable

I was really happy with the price too

Great value for money

Design-Overall4%+0.14

The design is fun

The sage green botanical design looks pretty on the table

Trivia Games4%+0.14

Excellent game fun for all the family

can highly recommend lots of laughs

This hen party games bundle has been a fun addition to the celebration, with seven different card based games that cover everything from advice for the bride to memory sharing and silly challenges

Return

0.9% Return rate 18% Fixable by listing

Value For Money25%▁█▁▅▄▆

expensive for what they are

Not worth the price

Overpriced

Quality-Overall20%▆▂█▂▃▂

wasnt highly rated when played at girls night

Size-Overall13%█▃▁▁▄▄
Functionality-Overall9%▁▃▁▆▁█
Defective Material/Parts5%▁▁▁█▁▃

FAQ

Common Hen Do Games questions

Answered from the same tracked data.