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Helium Balloon

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $53K a year here, so Helium Balloon is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£53K/yr253K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
33%top-5 click share · 36 brands · 55 sellers

Flapen Score

Helium Balloon against its category

The dotted line is the Home & Garden average. Past it, Helium Balloon is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helium Balloon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Helium Balloon 253K times last year and spent an estimated £53K. The top 5 brands take 50% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
2.2%
Market size, estimated
£53Ka year
Peak month
February1.5× the quietest month
Top search term
helium balloon100K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £2.85 to £34.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.55 that is £955 to £2K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£2.85–£34.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£955–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #355 within Party Supplies. It carries 1,488 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
78%
Out of stock, average day
4.8%
Average rank
#355in Party Supplies
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,488per listing
Listings tracked
58

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Helium Balloon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

55

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

33%

Top 20: 72%

Open market

45%

  • Lingqiang18%
  • Helium King11%
  • Kelfara7%
  • PARTYRAMA.CO.UK7%
  • Kaluofan6%
  • Phyooest5%

Demand

Helium Balloon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Helium Balloon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helium balloon100K/yr
  • helium balloons59K/yr
  • helium balloons delivered inflated12K/yr
  • balloons helium18K/yr
  • inflated helium balloons12K/yr
  • helium balloons birthday11K/yr
  • hellium balloons9K/yr
  • helium birthday balloons5K/yr
  • latex balloons for helium5K/yr
  • balloons for helium5K/yr

Reviews and returns

What reviews say buyers love and hate about Helium Balloon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.20

not worth it for this price

expensive for what you get

Very disappointing considering the price

Quality-Overall14%+0.57

Low quality

This was very expensive for such bad quality

Absolute garbage

Inflation/Deflation13%−0.10

Every single one was deflated within about 30 minutes

they were deflated by the night

Came Slightly deflated

Durability11%−0.16

Torn within minutes

Ran out quickly

Not very long lasting

Advertised Vs Actual Product10%−0.02

Not as described

Most definitely NOT like the picture

False advertisements

Love

Ease Of Use22%+2.29

Ease of use

Easy to operate

easy to handle

Quality-Overall21%+0.57

great product as always canister is premium quality

The quality of the balloons is so good I do recommend you to buy it

Excellent Product

Inflation/Deflation10%−0.10

Easy to inflate

Has stayed inflated

Easy to deflate

Value For Money9%−0.20

Affordable price

Good for price

Amazing value

Advertised Vs Actual Product8%−0.02

Does exactly what it needed to do

In use, it performs exactly as advertised

As described

Return

0.3% Return rate 35% Fixable by listing

Functionality-Overall22%█▇▅█▄▄

limited results

DIDNT WORK

because of the faulty nozzle could not blow up any more balloons

Inflation/Deflation19%▆▅▅▄▆█

Every single one was deflated within about 30 minutes

they were deflated by the night

Came Slightly deflated

Color16%▅▅▅█▄▅

They are very dark dark

Not the colours advertised

Different colour

Advertised Vs Actual Product8%▆▅▄▃█▆

Not as described

Most definitely NOT like the picture

False advertisements

Size-Overall6%▂█▆▄▆▃

Small tank

Very small canister

A lot bigger than i thought

FAQ

Common Helium Balloon questions

Answered from the same tracked data.