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Hedgehog House

Pass

Hedgehog House scores 71 out of 100, a Pass. Shoppers spend $415K a year here, search demand grew +102.5% this quarter, and returns run at 0.1% of orders.

Filters Trending
Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£415K/yr466K searches / yr
90-day growth
+102.5%search demand this quarter
Competition
51%top-5 click share · 17 brands · 22 sellers

Flapen Score

Hedgehog House against its category

The dotted line is the Home & Garden average. Past it, Hedgehog House is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedgehog House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hedgehog House 466K times last year and spent an estimated £415K. The top 5 brands take 70% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +102.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
+102.5%
Conversion, latest week
3.5%
Market size, estimated
£415Ka year
Peak month
September4.7× the quietest month
Top search term
hedgehog house296K searches a year

02 · Price

A sale here is worth £25.75.

Listings sell for £25.75 on average, from £5.87 to £67.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.75 that is £6K to £13K a year per listing.

Average price
£25.75inside the $15 to $100 sweet spot
Price range
£5.87–£67.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #19 within Bird & Wildlife Care. It carries 471 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
19%
Out of stock, average day
20.7%
Average rank
#19in Bird & Wildlife Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hedgehog House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

24%

  • Woodside31%
  • Selections15%
  • Unibos9%
  • The Hutch Company8%
  • Nature's Wardrobe8%
  • Garden Gear6%

Demand

Hedgehog House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.7×

Search terms

Top Hedgehog House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hedgehog house296K/yr
  • hedgehog feeding station74K/yr
  • hedgehog houses for garden43K/yr
  • hedgehog feeding station cat proof8K/yr
  • hedgehog feeder5K/yr
  • hedgehog houses8K/yr
  • hedgehog house with camera5K/yr
  • hedgehog home4K/yr
  • outdoor hedgehog houses7K/yr
  • weatherproof hedgehog house4K/yr

Reviews and returns

What reviews say buyers love and hate about Hedgehog House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.16

bigger than I thought

Not fit for purpose

Too small

Quality-Overall9%+0.63

Poor quality

Cheap rubbish and not fit for purpose

Its been made as cheap as possible

Assembly/Installation9%+0.28

It was difficult to assemble

Not so easy to assemble

a little tricky to build

Strength6%+0.60

Very flimsy

Shoddy

not at all sturdy

Instructions/User Manual/Troubleshooting5%−0.01

Having said this the instructions are not very good

Instructions aren't clear

The instructions were not clear

Love

Quality-Overall25%+0.63

Excellent quality and easy to assemble

Amazing Quality

Strong quality build

Strength14%+0.60

Sturdy and easy to build

Great sturdy house

Sturdy, looks good and well made

Value For Money13%+1.46

Excellent value

Value for money

Good value

Assembly/Installation9%+0.28

the instructions are very simple to follow

easy to assemble

so setting it up is easy

Size-Overall8%−0.16

decent size

Its not too small

big enough for my visiting hogs

Return

0.1% Return rate 47% Fixable by listing

Size-Overall37%▇█▆▆▄▅

bigger than I thought

Not fit for purpose

Too small

Assembly/Installation15%▁▁█▂▇▇

It was difficult to assemble

Not so easy to assemble

a little tricky to build

Defective Material/Parts12%▁▁▆█▄▆
Wood Quality6%▁▁█▅▇▇

The quality of the wood itself is cheap

Very poor quality wood

the wood is splintered

Advertised Vs Actual Product5%▁▁▃▅█▁

as the drawings were ambiguous

Not fit for purpose as shown in previous communication

so is not as pictured also you then have to put it together yourself

FAQ

Common Hedgehog House questions

Answered from the same tracked data.