Heater
MaybeShoppers spend $4.8M a year here. But demand is soft, at -66.6% this quarter, so Heater is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £4.8M/yr5.0M searches / yr
- 90-day growth
- -66.6%search demand this quarter
- Competition
- 53%top-5 click share · 23 brands · 73 sellers
Flapen Score
Heater against its category
The dotted line is the Home & Garden average. Past it, Heater is stronger. Inside it, weaker.
Market
The Heater market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heater 5.0M times last year and spent an estimated £4.8M. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.8M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- -66.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £4.8Ma year
- Peak month
- November23.2× the quietest month
- Top search term
- heater1.4M searches a year
02 · Price
A sale here is worth £43.28.
Listings sell for £43.28 on average, from £8.55 to £304.01. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £43.28 that is £216K to £260K a year per listing.
- Average price
- £43.28inside the $15 to $100 sweet spot
- Price range
- £8.55–£304.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £216K–£260K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #35 within Heating, Cooling & Air Quality. It carries 2,124 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 93%
- Out of stock, average day
- 3.3%
- Average rank
- #35in Heating, Cooling & Air Quality
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,124per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Heater products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warmlite Thermo Fan Heater with 2 Heat Settings and Overheat Protection 2000W White WL44001
- Price
- £10.46
- Rating
- 4.3/5
- Reviews
- 9,379
- Age
- 13y ago
Dreo Electric Heater 1500W Energy Efficient Space Room Heater Upgrade Remote Portable Ceramic Fan Heaters Thermostat 3 Modes 12H Timer Overheat & Tip Over Protection for Bedroom Atom 316 Gold
- Price
- £35.23
- Rating
- 4.6/5
- Reviews
- 11,583
- Age
- 3y ago
Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago
Warmlite Thermo Fan Heater with 2 Heat Settings and Overheat Protection White 2000 W WL44002
- Price
- £10.71
- Rating
- 4.0/5
- Reviews
- 14,056
- Age
- 14y ago
PALINTH Electric Heater 1500W Space Silent Heaters for Home Low Energy 4 Modes Portable Ceramic Fan Heater with Thermostat Overheat & Tip Over Protection 8H Timer for Bedroom Indoor Use
- Price
- £38.43
- Rating
- 4.3/5
- Reviews
- 1,212
- Age
- 1y ago
Trending
90-day click momentum
Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
- Price
- £26.15
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9mo ago
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
- Price
- £26.14
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 2y ago
EcoNour 2 in 1 Bladeless Tower fan with Heater & Cooler | 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 80 Oscillation Heats Up to 35C Plasma Function Remote & Alexa Compatible
- Price
- £147.07
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 8mo ago
Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago
JSH 34 Bladeless Hot & Cool Tower Fan | 2000W Quiet Indoor Oscillating Home Office Bedroom Warmth & Air Cooler | Remote Control Cold & Warm with Timer 3 Speeds Anti Tip & Overheat Protection
- Price
- £88.52
- Rating
- 3.7/5
- Reviews
- 81
- Age
- 9mo ago
Newest
by launch dateVentox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago
EcoNour 2 in 1 Bladeless Tower fan with Heater & Cooler | 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 80 Oscillation Heats Up to 35C Plasma Function Remote & Alexa Compatible
- Price
- £147.07
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 8mo ago
JSH 34 Bladeless Hot & Cool Tower Fan | 2000W Quiet Indoor Oscillating Home Office Bedroom Warmth & Air Cooler | Remote Control Cold & Warm with Timer 3 Speeds Anti Tip & Overheat Protection
- Price
- £88.52
- Rating
- 3.7/5
- Reviews
- 81
- Age
- 9mo ago
Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
- Price
- £26.15
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9mo ago
Abode Electric Fan Heater 2000W with 2 Heat Settings Overheat Protection & Safety Tip Over Switch Adjustable Thermosat & Cooling Only Setting Portable & Lightweight Black AFH1002B
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
73
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
53%
Top 20: 89%
Open market
30%
- Warmlite24%
- DREO18%
- Ventox10%
- QEXREED7%
- Amazon Basics5%
- CUQOO5%
Demand
Heater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.2×
Search terms
Top Heater search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heater1.4M/yr
- fan heater498K/yr
- electric heater938K/yr
- heater and cooler fan 2 in 147K/yr
- portable heater296K/yr
- heaters for home420K/yr
- heater fan123K/yr
- electric heaters for home173K/yr
- fan and heater 2 in one13K/yr
- heather36K/yr
Reviews and returns
What reviews say buyers love and hate about Heater
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt Last
Stopped working after a couple of uses
Broke after a couple of months
No heat coming
Tiny and hardly any heat
is now stopped heating
low quality product
Cheap quality
Awful quality
Its stopped working
Never worked
Doesn't work
Size isn't everything
It's small
SHORT CABLE
Love
Good Heat Output
Heats up fast
Good heat
Excellent value
Good Value for Money
Great Deal
Overall great value item
Seems well made
Excellent product
Just what I needed
Better than expected
As expected
Easy to use
Very Convenient
Very handy to have
Return
3.1% Return rate 14% Fixable by listing
Its stopped working
Never worked
Doesn't work
No heat coming
Tiny and hardly any heat
is now stopped heating
Size isn't everything
It's small
SHORT CABLE
smelling like burning
A little plastic smelly at first
The toxic smell
Not strong
A bit weaker than expecting
not very steady
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heater questions
Answered from the same tracked data.