Heater
MaybeShoppers spend an estimated $4.8M a year here. But demand is soft, at -66.6% this quarter, so Heater is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £4.8M/yr5.0M searches / yr
- 90-day growth
- -66.6%search demand this quarter
- Competition
- 53%top-5 click share · 23 brands · 73 sellers
Flapen Score
Heater against its category
The dotted line is the Home & Garden average. Past it, Heater is stronger. Inside it, weaker.
Market
The Heater market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heater 5.0M times last year and spent an estimated £4.8M. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.8M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- -66.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £4.8Ma year
- Peak month
- November23.2× the quietest month
- Top search term
- heater1.4M searches a year
02 · Price
A sale here is worth £43.28.
Listings sell for £43.28 on average, from £8.55 to £304.01. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £43.28 that is £216K to £260K a year per listing.
- Average price
- £43.28inside the $15 to $100 sweet spot
- Price range
- £8.55–£304.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £216K–£260K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #35 within Heating, Cooling & Air Quality. It carries 2,124 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 93%
- Out of stock, average day
- 3.3%
- Average rank
- #35in Heating, Cooling & Air Quality
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,124per listing
- Listings tracked
- 30
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Heater products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Warmlite Thermo Fan Heater with 2 Heat Settings and Overheat Protection 2000W White WL44001
- Price
- £10.46
- Rating
- 4.3/5
- Reviews
- 9,379
- Age
- 13y ago

Dreo Electric Heater 1500W Energy Efficient Space Room Heater Upgrade Remote Portable Ceramic Fan Heaters Thermostat 3 Modes 12H Timer Overheat & Tip Over Protection for Bedroom Atom 316 Gold
- Price
- £35.23
- Rating
- 4.6/5
- Reviews
- 11,583
- Age
- 3y ago

Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago

Warmlite Thermo Fan Heater with 2 Heat Settings and Overheat Protection White 2000 W WL44002
- Price
- £10.71
- Rating
- 4.0/5
- Reviews
- 14,056
- Age
- 14y ago

PALINTH Electric Heater 1500W Space Silent Heaters for Home Low Energy 4 Modes Portable Ceramic Fan Heater with Thermostat Overheat & Tip Over Protection 8H Timer for Bedroom Indoor Use
- Price
- £38.43
- Rating
- 4.3/5
- Reviews
- 1,212
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
- Price
- £26.15
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9mo ago

Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
- Price
- £26.14
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 2y ago

EcoNour 2 in 1 Bladeless Tower fan with Heater & Cooler | 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 80 Oscillation Heats Up to 35C Plasma Function Remote & Alexa Compatible
- Price
- £147.07
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 8mo ago

Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago

JSH 34 Bladeless Hot & Cool Tower Fan | 2000W Quiet Indoor Oscillating Home Office Bedroom Warmth & Air Cooler | Remote Control Cold & Warm with Timer 3 Speeds Anti Tip & Overheat Protection
- Price
- £88.52
- Rating
- 3.7/5
- Reviews
- 81
- Age
- 9mo ago
Newest
by launch date
Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago

EcoNour 2 in 1 Bladeless Tower fan with Heater & Cooler | 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 80 Oscillation Heats Up to 35C Plasma Function Remote & Alexa Compatible
- Price
- £147.07
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 8mo ago

JSH 34 Bladeless Hot & Cool Tower Fan | 2000W Quiet Indoor Oscillating Home Office Bedroom Warmth & Air Cooler | Remote Control Cold & Warm with Timer 3 Speeds Anti Tip & Overheat Protection
- Price
- £88.52
- Rating
- 3.7/5
- Reviews
- 81
- Age
- 9mo ago

Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
- Price
- £26.15
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9mo ago

Abode Electric Fan Heater 2000W with 2 Heat Settings Overheat Protection & Safety Tip Over Switch Adjustable Thermosat & Cooling Only Setting Portable & Lightweight Black AFH1002B
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
73
Est. top-5 brand share
65%
Top 20: 97%
Est. top-5 click share
53%
Top 20: 89%
Open market
30%
- Warmlite24%
- DREO18%
- Ventox10%
- QEXREED7%
- Amazon Basics5%
- CUQOO5%
Demand
Heater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.2×
Search terms
Top Heater search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heater1.4M/yr
- fan heater498K/yr
- electric heater938K/yr
- heater and cooler fan 2 in 147K/yr
- portable heater296K/yr
- heaters for home420K/yr
- heater fan123K/yr
- electric heaters for home173K/yr
- fan and heater 2 in one13K/yr
- heather36K/yr
Reviews and returns
What reviews say buyers love and hate about Heater
We read the reviews and the return reasons for every product selling here.
“Doesnt Last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heater questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









