Heated Mattress Topper
FailShoppers spend only $0 a year here, so Heated Mattress Topper is a Fail.
- Flapen Score
- 29 / 100Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 5129
- Market size
- £0/yr68K searches / yr
- 90-day growth
- -78.2%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 54 sellers
Flapen Score
Heated Mattress Topper against its category
The dotted line is the Home & Garden average. Past it, Heated Mattress Topper is stronger. Inside it, weaker.
Market
The Heated Mattress Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Mattress Topper 68K times last year and spent an estimated £0. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -78.2%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- February62.7× the quietest month
- Top search term
- heated mattress topper48K searches a year
02 · Price
A sale here is worth £29.25.
Listings sell for £29.25 on average, from £9.45 to £61.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £29.25 that is £0 to £3K a year per listing.
- Average price
- £29.25inside the $15 to $100 sweet spot
- Price range
- £9.45–£61.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #41 within Home Textiles. It carries 7,942 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 74%
- Out of stock, average day
- 17.4%
- Average rank
- #41in Home Textiles
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,942per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Heated Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Comfort Control Electric Blanket Double 135x120cm
- Price
- £27.63
- Rating
- 4.4/5
- Reviews
- 43,156
- Age
- 17y ago

Silentnight Multi-Zone Electric Blanket Mattress Topper Double Heating Pad with 4 Individual Heating Zones 9 Heat Settings Built-in Timer and Easy Fit Straps Machine Washable Double 140x140cm
- Price
- £54.41
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 7y ago

Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm
- Price
- £21.25
- Rating
- 4.4/5
- Reviews
- 43,156
- Age
- 14y ago

Kleeneze Electric Heated Under Blanket Double 3 Heat Settings 60 W
- Price
- £14.88
- Rating
- 4.2/5
- Reviews
- 869
- Age
- 6y ago

Silentnight Self Heating Double Mattress Topper - Warm Cosy Mattress Pad Topper Featuring Heat Reflecting Foil and Thermal Lining to Retain Heat - Double
- Price
- £18.38
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 3y ago
Trending
90-day click momentum
Morphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
- Price
- £23.64
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago

Bearhug Electric Heated Mattress Pad Double 135 * 190cm Dark Grey 200GSM Sherpa Dual Zone Control 10 Heat Levels 12h Auto-Off 2.5m Cord Fits up to 45cm Machine Washable UKCA Certified
- Price
- £55.48
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 11mo ago

TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
- Price
- £27.02
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 2y ago

Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)
- Price
- £9.45
- Rating
- 4.1/5
- Reviews
- 1,455
- Age
- 12y ago

ESTINGO Heated Electric Blanket Mattress Topper King Soft Heated Underblanket 150x200cm Fully Fitted Mattress Cover 6 Heat Levels Dual Control 10H Timer Auto Off Safety Protection UKCA for Bed
- Price
- £61.98
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 8mo ago
Newest
by launch date
ESTINGO Heated Electric Blanket Mattress Topper King Soft Heated Underblanket 150x200cm Fully Fitted Mattress Cover 6 Heat Levels Dual Control 10H Timer Auto Off Safety Protection UKCA for Bed
- Price
- £61.98
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 8mo ago

Electric Heated Mattress Topper & Underblanket | 3 Heat Settings 3H Auto Off Digital Control | Machine Washable | Single Double King Size Options (140X72cm)
- Price
- £16.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Morphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
- Price
- £23.64
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago

Bearhug Electric Heated Mattress Pad Double 135 * 190cm Dark Grey 200GSM Sherpa Dual Zone Control 10 Heat Levels 12h Auto-Off 2.5m Cord Fits up to 45cm Machine Washable UKCA Certified
- Price
- £55.48
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 11mo ago

TLGREEN 160*140cm Double Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket with Dual Control Mattress Warmer with Elastic Straps
- Price
- £27.02
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
54
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
13%
- Silentnight69%
- Kleeneze6%
- TLGREEN3%
- LIVIVO3%
- Cozytek3%
- ESTINGO3%
- Open — no brand owns it (7 brands, 13%)
Demand
Heated Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 62.7×
Search terms
Top Heated Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated mattress topper48K/yr
- electric mattress topper13K/yr
- heated mattress topper double7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Mattress Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after a few uses
Broken
doesnt last
Barely heats
Doesnt not heat up
To long to heat up
Does not work very well
Stopped working
Doesn't work
Just not fit for purpose
To small
its way too short
Dreadful quality
For a high quality brand, this looks and feels cheap
Garbage
Love
Good quality and easily operated
Satisfactory item
Excellent product
Heats fast
BRILLIANT HEAT
Good heating performance
Great value
Money well spent
Excellent value
Lovely and warm
It keeps me warm
Keeps my bed very warm
Fits my bed
Great fit
Easy to fit
Return
3.5% Return rate 31% Fixable by listing
Just not fit for purpose
To small
its way too short
Barely heats
Doesnt not heat up
To long to heat up
Does not work very well
Stopped working
Doesn't work
Stopped working after a few uses
Broken
doesnt last
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Mattress Topper questions
Answered from the same tracked data.









