Heated Clothes Airer
MaybeShoppers spend $2.4M a year here. But demand is soft, at -51.5% this quarter, so Heated Clothes Airer is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £2.4M/yr3.0M searches / yr
- 90-day growth
- -51.5%search demand this quarter
- Competition
- 56%top-5 click share · 21 brands · 36 sellers
Flapen Score
Heated Clothes Airer against its category
The dotted line is the Home & Garden average. Past it, Heated Clothes Airer is stronger. Inside it, weaker.
Market
The Heated Clothes Airer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Clothes Airer 3.0M times last year and spent an estimated £2.4M. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -51.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £2.4Ma year
- Peak month
- October15.8× the quietest month
- Top search term
- heated clothes airer1.1M searches a year
02 · Price
A sale here is worth £54.69.
Listings sell for £54.69 on average, from £24.28 to £135.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £54.69 that is £55K to £68K a year per listing.
- Average price
- £54.69inside the $15 to $100 sweet spot
- Price range
- £24.28–£135.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £55K–£68K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #216 within Storage & Organisation. It carries 781 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 50%
- Out of stock, average day
- 19.9%
- Average rank
- #216in Storage & Organisation
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 781per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Heated Clothes Airer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Highlands 1 Aluminium Silver
- Price
- £27.73
- Rating
- 4.2/5
- Reviews
- 4,819
- Age
- 5y ago
PurKeep Heated Clothes Airer with Cover - 18-Tube Electric Clothes Dryer Foldable Heated Drying Rack for Indoor Use Indoor Heated Drying Rack Suitable for Most Fabrics White
- Price
- £50.08
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 9mo ago
Neo XL Large Indoor Electric 3 Tier Airer Folding Foldable Laundry Clothes Horse Portable Heated Rail Rack Dryer Cover 36 Rails 147 cm
- Price
- £78.86
- Rating
- 4.4/5
- Reviews
- 727
- Age
- 3y ago
BLACK+DECKER 63099 3-Tier Heated Clothes Airer Aluminium Cool Grey 140cm x 73cm x 68cm
- Price
- £74.61
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 7y ago
BARGAIN FACTORY Heated Winged Clothes Airer | Aluminium Clothes Drying Rack | 230w Energy-Efficient 18 Heated rails indoor airer |Low-Energy Indoor Laundry Dryer Stand
- Price
- £26.83
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
Trending
90-day click momentum
Harbour Housewares Electric Heated Clothes Airer - 18 Rails 220W 50Hz Silver Foldable Energy-Efficient Quick-Dry Laundry Rack Portable & Space-Saving
- Price
- £24.28
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 3mo ago
PurKeep Heated Clothes Airer with Cover - 18-Tube Electric Clothes Dryer Foldable Heated Drying Rack for Indoor Use Indoor Heated Drying Rack Suitable for Most Fabrics White
- Price
- £50.08
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 9mo ago
Duronic CA20 BK Electric Clothes Airer 3 Tier Heated Indoor Laundry Drying Rack with Washing Pegs 202W Foldable Sock Hanger Lightweight Garment Dryer Stand for Hats Gloves Small Spaces Home
- Price
- £53.35
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 6mo ago
Neo Electric Heated Clothes Drying Rack 3 Tier Foldable Aluminium Laundry Airer with Cover Indoor Dryer
- Price
- £61.79
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 6mo ago
1500W Heated Clothes Airer 10kg 2 Tier Electric Drying Rack Foldable Cover
- Price
- £34.79
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 9mo ago
Newest
by launch dateHarbour Housewares Electric Heated Clothes Airer - 18 Rails 220W 50Hz Silver Foldable Energy-Efficient Quick-Dry Laundry Rack Portable & Space-Saving
- Price
- £24.28
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 3mo ago
Lexi Heated Clothes Airer 3 Tier Electric Drying Rack Indoor Foldable Laundry Dryer 21m Drying Space 36 Heated Bars 30kg Load 300W
- Price
- £66.56
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago
Neo Electric Heated Clothes Drying Rack 3 Tier Foldable Aluminium Laundry Airer with Cover Indoor Dryer
- Price
- £61.79
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 6mo ago
Duronic CA20 BK Electric Clothes Airer 3 Tier Heated Indoor Laundry Drying Rack with Washing Pegs 202W Foldable Sock Hanger Lightweight Garment Dryer Stand for Hats Gloves Small Spaces Home
- Price
- £53.35
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 6mo ago
GlamHaus EcoDry Electric Heated Airer with Cover 202W Low Energy Indoor Clothes Dryer 24 Heated Tubes Foldable Laundry Rack for Wet Weather 11.2m Drying Space
- Price
- £52.86
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
36
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
56%
Top 20: 92%
Open market
33%
- Highlands22%
- PurKeep17%
- Neo11%
- BLACK+DECKER8%
- drysoon5%
- BARGAIN FACTORY5%
Demand
Heated Clothes Airer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.8×
Search terms
Top Heated Clothes Airer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated clothes airer1.1M/yr
- heated airer502K/yr
- electric clothes dryer198K/yr
- heated clothes dryer200K/yr
- heated drying rack101K/yr
- electric clothes dryer indoor135K/yr
- heated airer with cover130K/yr
- clothes drying rack heated67K/yr
- electric airer52K/yr
- clothes airer electric64K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Clothes Airer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to assemble
assembly instructions are terrible
Awful to assemble
Not sturdy
Bit flimsy
Not strong enough
Breaks easily
Falls apart
Breaks easily
Very large
The bars are way too short
Small size
Quality is low
Bad quality
Cheap quality
Love
Well constructed item from a customer friendly seller/Manufacturer
Decent quality
Overall, a reliable and affordable option for everyday use
Assembly is simple
Super easy assembly
Very easy to assemble
VERY STURDY
Sturdy enough for my familys laundry
Really solid build
Excellent value
Excellent value
Fair price
Large capacity
Capacity is amazing
easy storage
Return
1.8% Return rate 35% Fixable by listing
Very large
The bars are way too short
Small size
Faulty item
Broken part
parts dont fit properly
Difficult to assemble
assembly instructions are terrible
Awful to assemble
Not sturdy
Bit flimsy
Not strong enough
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Clothes Airer questions
Answered from the same tracked data.