Heat Resistant Mat
prices mostly outside the sweet spot ($2.90–$16.87) — Heat Resistant Mat doesn't clear our bar today.
Flapen Score
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Is Heat Resistant Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Heat Resistant Mat is a £79K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 46/100.
Heat Resistant Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.3% over the last 90 days and 4.8% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Heat Resistant Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
- Price
- £9.06
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 1y ago
Lindas Essentials Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen (Black)
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 3,166
- Age
- 3y ago
Heat Resistant Mat Compatible with Ninja Air Fryer Ancable Air Fryer Heat Resistant Mat Kitchen Heat Protector Mat for Air Fryer
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 667
- Age
- 3y ago
FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24inch)
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 2y ago
2 Pack Extra Thick 2MM Silicone Mat for Worktops 60 × 40 cm Kitchen Worktop Protector Non-Stick Heat Resistant Countertop Mat Large Heatproof Mat Silicone Countertop Protector Foepoge Black
- Price
- £14.43
- Rating
- 4.7/5
- Reviews
- 877
- Age
- 3y ago
Trending
90-day click momentum
Flintronic Welding Blanket Fireproof 30 x 23 x 0.5CM Carbon Felt Heat Resistant Material Up to 2000 Fire Proof Insulation Pad for Pit Soldering Grill Stove Brazing (Black)
- Price
- £3.42
- Rating
- 4.3/5
- Reviews
- 273
- Age
- 11mo ago
FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24inch)
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 2y ago
Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen by Lindas Essentials (Beige)
- Price
- £8.17
- Rating
- 4.7/5
- Reviews
- 3,166
- Age
- 2y ago
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
- Price
- £9.06
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 1y ago
Soodyoow Heat Resistant Mat 30x45cm Heat Resistant Underlay for Air Fryer Countertop Protector Fibreglass Silicone Heat Protection Mat for Kitchen Worktops No-Slip and Waterproof
- Price
- £6.66
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 10mo ago
Newest
by launch dateSoodyoow Heat Resistant Mat 30x45cm Heat Resistant Underlay for Air Fryer Countertop Protector Fibreglass Silicone Heat Protection Mat for Kitchen Worktops No-Slip and Waterproof
- Price
- £6.66
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 10mo ago
Flintronic Welding Blanket Fireproof 30 x 23 x 0.5CM Carbon Felt Heat Resistant Material Up to 2000 Fire Proof Insulation Pad for Pit Soldering Grill Stove Brazing (Black)
- Price
- £3.42
- Rating
- 4.3/5
- Reviews
- 273
- Age
- 11mo ago
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
- Price
- £9.06
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 1y ago
Heat Resistant Mat for Air Fryer 1-Pack Kitchen Countertop Silicone Heat Proof Mat with Appliance Sliders Function for Ninja Air Fryer Cosori Tower Air Fryer Coffee Machine Oven Microwave 48 x 30 cm
- Price
- £10.46
- Rating
- 4.3/5
- Reviews
- 207
- Age
- 1y ago
WUBAYI Heat Mat for Hair Straighteners Silicone Heat Resistant Mat for Curling Iron Flat Iron Heat Protecting Mat for Hot Hair Styling Tools
- Price
- £4.06
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
33 rising
Sellers
38
Top-5 brand share
60%
Top 20: 89%
Top-5 click share
49%
Top 20: 81%
Open market
36%
- Linda's Essentials14%
- Khongoo14%
- FLASLD13%
- Ancable10%
- Foepoge8%
- HAFOEEP3%
Heat Resistant Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Heat Resistant Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heat resistant mat66K/yr
- heat proof mat40K/yr
- heatproof mat13K/yr
- heat mats for kitchen15K/yr
- silicone heat resistant mat14K/yr
- heatproof mats kitchen11K/yr
- heat resistant mat for air fryer12K/yr
- heat proof mat kitchen8K/yr
- heat resistant silicone mat6K/yr
- silicone heat mat6K/yr
What reviews say buyers love and hate about Heat Resistant Mat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“good quality, easy to clean”
“Does what it says”
“Great fit”
“value for money”
“Cleans up well”
What buyers complain about
71% of reviews“Its small”
“not that thick”
“Extremely low quality”
“Not non slip”
“This leaves the product with massive creases that stops the mat from staying flat on a counter”
Heat Resistant Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Heat Resistant Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
