heat resistant mat
Skip itPrices mostly outside the sweet spot ($2.90–$16.87) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good913.15avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.54avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 216K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.90–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, heat resistant mat is a £79K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
heat resistant mat market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.1%
- Avg brand age
- 26 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
38
Top-5 brand share
60%
Top 20: 89%
Top-5 click share
49%
Top 20: 81%
Open market
36%
- Linda's Essentials14%
- Khongoo14%
- FLASLD13%
- Ancable10%
- Foepoge8%
- HAFOEEP3%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top heat resistant mat search terms
- heat resistant mat66K/yr
- heat proof mat40K/yr
- heatproof mat13K/yr
- heat mats for kitchen15K/yr
- silicone heat resistant mat14K/yr
- heatproof mats kitchen11K/yr
- heat resistant mat for air fryer12K/yr
- heat proof mat kitchen8K/yr
- heat resistant silicone mat6K/yr
- silicone heat mat6K/yr
Top heat resistant mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
Khongoo£9.064.2★175 rev
Lindas Essentials Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen (Black)
Linda's Essentials£8.194.7★3,166 rev
Heat Resistant Mat Compatible with Ninja Air Fryer Ancable Air Fryer Heat Resistant Mat Kitchen Heat Protector Mat for Air Fryer
Ancable£5.354.6★667 rev
FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24inch)
FLASLD£7.044.3★1,026 rev
2 Pack Extra Thick 2MM Silicone Mat for Worktops 60 × 40 cm Kitchen Worktop Protector Non-Stick Heat Resistant Countertop Mat Large Heatproof Mat Silicone Countertop Protector Foepoge Black
Foepoge£14.434.7★877 rev
Newest
by launch date
Soodyoow Heat Resistant Mat 30x45cm Heat Resistant Underlay for Air Fryer Countertop Protector Fibreglass Silicone Heat Protection Mat for Kitchen Worktops No-Slip and Waterproof
soodyoow£6.6691 rev
Flintronic Welding Blanket Fireproof 30 x 23 x 0.5CM Carbon Felt Heat Resistant Material Up to 2000 Fire Proof Insulation Pad for Pit Soldering Grill Stove Brazing (Black)
flintronic£3.42273 rev
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
Khongoo£9.06175 rev
Heat Resistant Mat for Air Fryer 1-Pack Kitchen Countertop Silicone Heat Proof Mat with Appliance Sliders Function for Ninja Air Fryer Cosori Tower Air Fryer Coffee Machine Oven Microwave 48 x 30 cm
HAFOEEP£10.46207 rev
WUBAYI Heat Mat for Hair Straighteners Silicone Heat Resistant Mat for Curling Iron Flat Iron Heat Protecting Mat for Hot Hair Styling Tools
WUBAYI£4.06148 rev
Trending
90-day click momentumFlintronic Welding Blanket Fireproof 30 x 23 x 0.5CM Carbon Felt Heat Resistant Material Up to 2000 Fire Proof Insulation Pad for Pit Soldering Grill Stove Brazing (Black)
flintronic£3.424.3★
FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24inch)
FLASLD£7.044.3★
Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen by Lindas Essentials (Beige)
Linda's Essentials£8.174.7★
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
Khongoo£9.064.2★
Soodyoow Heat Resistant Mat 30x45cm Heat Resistant Underlay for Air Fryer Countertop Protector Fibreglass Silicone Heat Protection Mat for Kitchen Worktops No-Slip and Waterproof
soodyoow£6.664.3★
What buyers say about heat resistant mat
What buyers praise and complain about, mined from review topics.What buyers love
“good quality, easy to clean”
“Does what it says”
“Great fit”
“value for money”
“Cleans up well”
“Very useful”
“Heat proof”
“as an air fryer the perfect”
“Great light weight mats”
“Great for putting hot items on”
What buyers complain about
“Its small”
“not that thick”
“Extremely low quality”
“Not non slip”
“This leaves the product with massive creases that stops the mat from staying flat on a counter”
“Doesnt work”
“kept the heat off”
“Did not block the heat at all”
“Bad smell”
“Disappointed the mat has yellowed after only 3 months”
Top return reasons
Common questions
- Is heat resistant mat profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the heat resistant mat niche?
- 33 brands and 38 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in heat resistant mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.8%.
- When does demand for heat resistant mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the heat resistant mat niche?
- Listings span £2.90–£16.87; the average listing price is £7.54 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.