Heat Mat for Plants
FailDemand is soft, at -80.2% this quarter, so Heat Mat for Plants is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £56K/yr115K searches / yr
- 90-day growth
- -80.2%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 11 sellers
Flapen Score
Heat Mat for Plants against its category
The dotted line is the Home & Garden average. Past it, Heat Mat for Plants is stronger. Inside it, weaker.
Market
The Heat Mat for Plants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heat Mat for Plants 115K times last year and spent an estimated £56K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -80.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £56Ka year
- Peak month
- February12.2× the quietest month
- Top search term
- heat mat for plants46K searches a year
02 · Price
A sale here is worth £15.78.
Listings sell for £15.78 on average, from £7.81 to £29.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.78 that is £4K to £8K a year per listing.
- Average price
- £15.78inside the $15 to $100 sweet spot
- Price range
- £7.81–£29.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #8 within Greenhouses & Plant Germination Equipment. It carries 303 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 41.6%
- Average rank
- #8in Greenhouses & Plant Germination Equipment
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 303per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Heat Mat for Plants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HBN Durable Seedling Heat Mat Waterproof Hydroponic Heating Pad Seedling Heating Pad for Winter Indoor Seedling Germination and Greenhouse(10x 20 1pc)
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 3y ago
Hyindoor Seedling Heat Mat Heated Propagator Durable Waterproof Seedling Heating Pad for Winter Hydroponic Indoor Seedling Germination 10x 20.75(25 * 52cm)
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 1,565
- Age
- 7y ago
Senua Seedling Heat Mat 20W Heated Propagator Durable Waterproof Seedling Heating Pad for Winter Hydroponic Indoor Seedling Germination 10x 20.75 (25 x 52.7 cm)
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2y ago
HYDGOOHO Seedling Heat Mat 53 x 25 cm-4 Pack Waterproof Heat Mat for Seed Starting Plant Heating Mats for Seedling Germination Hydroponic Reptile
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Ohuhu Seedling Heat Mat Heated Propagator Plant Heating Mat Plant Warm Mat IP67 Waterproof 21W Hydroponic Heating Pad Greenhouse Heating Pad for Seedling and Germination 10x 20.75
- Price
- £11.45
- Rating
- 4.5/5
- Reviews
- 634
- Age
- 7y ago
Trending
90-day click momentumHYDGOOHO Seedling Heat Mat 53 x 25 cm-4 Pack Waterproof Heat Mat for Seed Starting Plant Heating Mats for Seedling Germination Hydroponic Reptile
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Gsycle Seedling Heat Mat 3 Gear Temperature Adjustment PU Leather Hydroponic Plant Heating Pad Seed Starting Trays for Indoor Gardening (22.1cm*15.7cm)
- Price
- £7.81
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago
Seedling Heat Mat with Thermostat 25x52cm Propagator Heating Mat for Plants Adjustable Temperature 20-45C Waterproof Heated Pad for Seed Starting&Propagation Ideal for Greenhouse&Indoor Gardening
- Price
- £14.85
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
HBN Durable Seedling Heat Mat with Digital Thermostat Waterproof Hydroponic Heating Pad Seedling Heating Pad for Winter Indoor Seedling Greenhouse(Combo Set)
- Price
- £21.65
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
Senua Seedling Heat Mat 20W Heated Propagator Durable Waterproof Seedling Heating Pad for Winter Hydroponic Indoor Seedling Germination 10x 20.75 (25 x 52.7 cm)
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2y ago
Newest
by launch dateSeedling Heat Mat with Thermostat 25x52cm Propagator Heating Mat for Plants Adjustable Temperature 20-45C Waterproof Heated Pad for Seed Starting&Propagation Ideal for Greenhouse&Indoor Gardening
- Price
- £14.85
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
LEVSON Waterproof Greenhouse Heating Mat 20W Large Plants Seedling Heat Mat 10.24x21.46 Inches Propagator for Reptile Germination Warming Mat for Greenhouse Incubation
- Price
- £10.32
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 9mo ago
Gsycle Seedling Heat Mat 3 Gear Temperature Adjustment PU Leather Hydroponic Plant Heating Pad Seed Starting Trays for Indoor Gardening (22.1cm*15.7cm)
- Price
- £7.81
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago
HBN Durable Seedling Heat Mat with Digital Thermostat Waterproof Hydroponic Heating Pad Seedling Heating Pad for Winter Indoor Seedling Greenhouse(Combo Set)
- Price
- £21.65
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
HYDGOOHO Seedling Heat Mat 53 x 25 cm-4 Pack Waterproof Heat Mat for Seed Starting Plant Heating Mats for Seedling Germination Hydroponic Reptile
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- HBN46%
- Hyindoor14%
- Ohuhu12%
- Senua8%
- HYDGOOHO7%
- LEVSON4%
- Open — no brand owns it (3 brands, 9%)
Demand
Heat Mat for Plants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 12.2×
Search terms
Top Heat Mat for Plants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heat mat for plants46K/yr
- seedling heat mat25K/yr
- plant heat mat13K/yr
- seed heat mat8K/yr
- heating mat for plants3K/yr
- heat mats for plants5K/yr
- heated mat for plants4K/yr
- plant heating mats4K/yr
- propagation heat mat3K/yr
- heated seed mat4K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Mat for Plants
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it gets way to hot
Did not heat up
Too much heat
Not for long term use
Broke after two days
Stopped working after 1-2 months of infrequent use
It is fairly cheap so perhaps a more expensive option is necessary in my view
I can't spend so much
a waste of money
FAULTY ELECTRICS - Can cause fire
FIRE HAZARD
Basically, this mat does not fulfil the requirements needed for successful germination
None of us have ever grown them from seed before
Love
it really helps with seed germination
Great germination
Perfect for starting seedlings
As described
Exactly what I needed
Does what it says
was good value for money
Good value for money
Good price
well made
Well made & reasonable value for the money
Excellent product
I need not have worried - it gives out a constant gentle heat
Great Heat Mat
heats up lovely
Return
1.1% Return rate 25% Fixable by listing
it gets way to hot
Did not heat up
Too much heat
had been slightly larger than described
Slightly smaller than described
Cheap and pretty effective
Not as good as others
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Mat for Plants questions
Answered from the same tracked data.