Heat Mat
MaybeThe average product has only 393 reviews. But demand is soft, at -61.7% this quarter, so Heat Mat is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £132K/yr309K searches / yr
- 90-day growth
- -61.7%search demand this quarter
- Competition
- 46%top-5 click share · 29 brands · 42 sellers
Flapen Score
Heat Mat against its category
The dotted line is the Home & Garden average. Past it, Heat Mat is stronger. Inside it, weaker.
Market
The Heat Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heat Mat 309K times last year and spent an estimated £132K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -61.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £132Ka year
- Peak month
- February4.3× the quietest month
- Top search term
- heat mat84K searches a year
02 · Price
A sale here is worth £13.66.
Listings sell for £13.66 on average, from £5.03 to £29.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.66 that is £3K to £7K a year per listing.
- Average price
- £13.66under the $15 to $100 sweet spot
- Price range
- £5.03–£29.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #15 within Greenhouses & Plant Germination Equipment. It carries 393 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 23.2%
- Average rank
- #15in Greenhouses & Plant Germination Equipment
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Heat Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HBN Durable Seedling Heat Mat Waterproof Hydroponic Heating Pad Seedling Heating Pad for Winter Indoor Seedling Germination and Greenhouse(10x 20 1pc)
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 3y ago
Lucky Farm 7W Reptile Vivarium Heat Mats Pets Heating Pad for for Turtle Snakes Lizard Gecko Plants Seeding Heat Pads Adjustable Amphibian Tank Warmer UK Plug (7W 14x28 cm)
- Price
- £9.25
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 6y ago
Hyindoor Seedling Heat Mat Heated Propagator Durable Waterproof Seedling Heating Pad for Winter Hydroponic Indoor Seedling Germination 10x 20.75(25 * 52cm)
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 1,565
- Age
- 7y ago
FIPASEN Reptile Heating Mat Reptile Heating Pad with Temperature Adjustment for Reptiles Tortoise Snakes Lizard Gecko Hermit Crab Turtle Amphibians - Removable Terrarium Heat Mats(14W 11x11 inches)
- Price
- £13.78
- Rating
- 4.4/5
- Reviews
- 616
- Age
- 4y ago
GERUI heating pad for glass containers adjustable heating pad for reptiles with temperature control for reptiles snakes lizards geckos spiders caterpillars aquarium (7W)
- Price
- £7.49
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 2y ago
Trending
90-day click momentum
Seedling Heat Mat with Thermostat Durable Waterproof Heat Mat for Plants with Digital Thermostat for Indoor Seed Starting and Plant Germination
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago
HYDGOOHO Seedling Heat Mat 53 x 25 cm-4 Pack Waterproof Heat Mat for Seed Starting Plant Heating Mats for Seedling Germination Hydroponic Reptile
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Seedling Heat Mat with Thermostat 25x52cm Propagator Heating Mat for Plants Adjustable Temperature 20-45C Waterproof Heated Pad for Seed Starting&Propagation Ideal for Greenhouse&Indoor Gardening
- Price
- £14.85
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Jonuin Reptile Heat Mat Reptile Heat Pad with 7 Button Temperature Adjustment 3 Timer Settings Terrarium Heat Mats for Reptiles Tortoise Snakes Lizard Gecko Hermit Crab Turtle (5W 5.9x5.5 Inches)
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 8mo ago
RAYNEAY Reptile Heat Mat 7W Small Animals Vivarium Terrarium Heat Mat with Thermostat Adjustment for Tortoise Snakes Lizards 15 * 28cm
- Price
- £8.60
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 10mo ago
Newest
by launch dateSeedling Heat Mat with Thermostat Durable Waterproof Heat Mat for Plants with Digital Thermostat for Indoor Seed Starting and Plant Germination
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago
Seedling Heat Mat with Thermostat 25x52cm Propagator Heating Mat for Plants Adjustable Temperature 20-45C Waterproof Heated Pad for Seed Starting&Propagation Ideal for Greenhouse&Indoor Gardening
- Price
- £14.85
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Jonuin Reptile Heat Mat Reptile Heat Pad with 7 Button Temperature Adjustment 3 Timer Settings Terrarium Heat Mats for Reptiles Tortoise Snakes Lizard Gecko Hermit Crab Turtle (5W 5.9x5.5 Inches)
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 8mo ago
FIPASEN Reptile Heat Pad Reptile Heating Mat with 7 Button Temperature Adjustment for Reptiles Tortoise Snakes Lizard Gecko Hermit Crab Turtle Amphibians - Terrarium Heat Mats (5W 6x5.5 inches)
- Price
- £11.37
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 9mo ago
RAYNEAY Reptile Heat Mat 7W Small Animals Vivarium Terrarium Heat Mat with Thermostat Adjustment for Tortoise Snakes Lizards 15 * 28cm
- Price
- £8.60
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
42
Top-5 brand share
56%
Top 20: 90%
Top-5 click share
46%
Top 20: 83%
Open market
40%
- HBN22%
- Lucky Farm12%
- FIPASEN10%
- Hyindoor8%
- Ohuhu5%
- GERUI4%
Demand
Heat Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 4.3×
Search terms
Top Heat Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heat mat84K/yr
- heat mat for plants46K/yr
- reptile heat mat30K/yr
- heat mat reptile28K/yr
- seedling heat mat25K/yr
- heat mat with thermostat12K/yr
- plant heat mat13K/yr
- heating mat11K/yr
- heat mats6K/yr
- seed heat mat8K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Barely heats up
does not heat up
Overheats
It broke within a month
Broke
Broke after two days
Absolute rubbish
Not as good as others
Low quality
Not working
wasn't very effective
Doesnt consistently work
It is fairly cheap so perhaps a more expensive option is necessary in my view
Bit pricey for what it is
Not worth it
Love
Good value for money
Fairly priced
Good value for money
Excellent product
seems to be well made
Well made & reasonable value for the money
The heat mat is great
Works well maintains heat reliably
it heats up quickly
Really helped push seeds to germinate
Great germination
works for growing my seedlings
As described
Exactly what I needed
Does what it says
Return
2.1% Return rate 29% Fixable by listing
Barely heats up
does not heat up
Overheats
The cable is quite short
had been slightly larger than described
Small
Not working
wasn't very effective
Doesnt consistently work
Product doesnt turn on
Absolute rubbish
Not as good as others
Low quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Mat questions
Answered from the same tracked data.