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Heart Stickers

Fail

Demand is soft, at -71.6% this quarter, so Heart Stickers is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr135K searches / yr
90-day growth
-71.6%search demand this quarter
Competition
48%top-5 click share · 23 brands · 30 sellers

Flapen Score

Heart Stickers against its category

The dotted line is the Home & Garden average. Past it, Heart Stickers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Stickers 135K times last year and spent an estimated £48K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-71.6%
Conversion, latest week
8.3%
Market size, estimated
£48Ka year
Peak month
February7.1× the quietest month
Top search term
heart stickers71K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £2.96 to £5.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.26 that is £426 to £1K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£2.96–£5.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£426–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #1,145 within Scrapbooking & Stamping. It carries 123 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
24.1%
Average rank
#1,145in Scrapbooking & Stamping
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
123per listing
Listings tracked
28

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Heart Stickers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

30

Est. top-5 brand share

53%

Top 20: 97%

Est. top-5 click share

48%

Top 20: 89%

Open market

41%

  • SHUNYINLAI24%
  • JAXICREY10%
  • Prasacco8%
  • YSHIHE6%
  • Fun Stickers6%
  • Meitaat6%

Demand

Heart Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 7.1×

Search terms

Top Heart Stickers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heart stickers71K/yr
  • love stickers18K/yr
  • love heart stickers13K/yr
  • small heart stickers4K/yr
  • heart sticker5K/yr
  • red heart stickers5K/yr
  • valentines stickers14K/yr
  • valentine stickers5K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Stickers

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
22%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“One pack of stickers didn't stick”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Heart Stickers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data