Is heart stickers profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 28 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -71.6%. Flapen's verdict: Skip it (46/100).

How competitive is the heart stickers niche?

23 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in heart stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Advertised Vs Actual Product, Size-Overall. The return rate is 0.3%.

When does demand for heart stickers peak?

Demand peaks in Jan–Feb; the busiest month runs 7.1× the quietest.

What does it cost to enter the heart stickers niche?

Listings span £2.96–£5.81; the average listing price is £4.26 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.

heart stickers

Skip it

Soft demand (-71.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great123.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£48K

£48K/yr · 135K searches

Avg price

Bad£4.26

avg listing price — sweet spot $15–$100

Growth

Bad-71.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.96–£5.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, heart stickers is a £48K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

heart stickers market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £43K–£53K; units × avg price
Conversion rate: 8.3%
Avg BSR: #1,145
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 24.1%
Avg brand age: 23 months
Avg seller age: 230 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

48%

Top 20: 89%

Open market

41%

SHUNYINLAI24%
JAXICREY10%
Prasacco8%
YSHIHE6%
Fun Stickers6%
Meitaat6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -71.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 7.1×

Open Trend

Top heart stickers search terms

heart stickers71K/yr -67.0%5.2% conv.
love stickers18K/yr -43.7%4.2% conv.
love heart stickers13K/yr -69.8%5.2% conv.
small heart stickers4K/yr -36.3%3.7% conv.
heart sticker5K/yr -49.9%2.2% conv.
red heart stickers5K/yr -74.4%6.8% conv.
valentines stickers14K/yr -97.9%2.1% conv.
valentine stickers5K/yr -97.9%0.0% conv.

All search terms

Top heart stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1200 Heart Shaped Stickers Red Self Adhesive PVC Heart Decals Love Labels

SHUNYINLAI£3.074.1★25 rev

18 Sheets/1512 Pcs Colorful Heart Stickers Self Adhesive Stickers for Scrapbooking Embellishment Valentines Day Love Decorative Sticker Gifts Packaging DIY Arts Crafts

Prasacco£3.454.7★256 rev

Heart Stickers for Kids 4050 Pieces 12mm 18 Sheets Small Stickers Rainbow Colours Love Sticker for Party Favours Crafts and Scrapbooking

YSHIHE£4.974.5★25 rev

Love Heart Stickers for Girls Kids Over 390 Self Adhesive Paper Stickers 14 Sheets for Crafts Scrapbooking Party Bag Fillers & Classroom Rewards (Valentine Teddy Rainbow)

Fun Stickers£3.994.6★80 rev

2 Rolls of 1000 Heart Stickers for Creative Projects - Vibrant Colors Ideal for Scrapbooking Card Making and DIY Decorations

Kaquxibix£2.964.0★3 rev

Newest

by launch date

JAXICREY 92Pcs Heart Stickers Romantic Valentines Stickers Self Adhesive Waterproof Love Sticker Cute Pink Sticker for Girls Valentines Day Weddings Suitcases Laptops and Letter Decoration

JAXICREY£3.450 rev

5mo ago

JAXICREY 100Pcs Heart Stickers Self Adhesive Love Stickers for Scrapbooking Cute Romantic Sticker Waterproof Valentine Sticker for Girls - Scrapbook Laptops Water Bottles DIY Craft Party Favors

JAXICREY£4.581 rev

5mo ago

JAXICREY Heart Stickers 1000pcs Glitter Love Sticker 2.5cm Foil Sparkly Love Heart Stickers Self Adhesive for Scrapbooking Envelope Gifts Birthday Wedding Valentines Day Teacher Reward Party

JAXICREY£3.994 rev

6mo ago

2 Rolls of 1000 Heart Stickers for Creative Projects - Vibrant Colors Ideal for Scrapbooking Card Making and DIY Decorations

Kaquxibix£2.963 rev

8mo ago

58 Pcs Love Stickers Heart-Shaped Pink Cute Stickers Romantic Sticker Waterproof Vinyl Sticker for Teens Boys Girls Adults Children Mothers Day

SHILIUZHI£4.194 rev

9mo ago

What buyers say about heart stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good value”

Adhesion/Stickiness15%

“are sticky enough”

Brightness/Shine/Glow8%

“I really love the sparkle”

Ease Of Use7%

“ease of use”

Size-Overall7%

“different sizes which was great”

Quality-Overall7%

“Really good quality”

Color6%

“Bright colours, stick well”

Advertised Vs Actual Product5%

“just what's advertised”

Fun/Entertainment Experience4%

“Fun item”

Gifting Purpose3%

“I was given these as a gift from my wishlist”

What buyers complain about

Adhesion/Stickiness22%

“One pack of stickers didn't stick”

Advertised Vs Actual Product12%

“False advertising”

Size-Overall12%

“Just a bit too small”

Ease Of Use6%

“Difficult to handling”

Quality-Overall3%

“Average”

Thickness3%

“thick ones wouldn't buy again”

Brightness/Shine/Glow3%

“not shiny at all”

Fun/Entertainment Experience2%

“not fun at all”

Shape/Style1%

“are not the actual size of the stickers, the cut outs of hearts are all uneven and badly shaped, not pretty looking hearts”

Top return reasons

Size-Overall45%

Water Resistance18%

Image/Picture Clarity9%

Adhesion/Stickiness9%

Brightness/Shine/Glow9%