heart cookie cutter
Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great252.67avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 112K searches
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£8.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, heart cookie cutter is a £55K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
heart cookie cutter market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #680
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 21.7%
- Avg brand age
- 24 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
54
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
52%
Top 20: 91%
Open market
36%
- PME22%
- Eclovane11%
- Apausvcm11%
- JFGDVW7%
- MIUTME7%
- Tholire6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 39.2×
Top heart cookie cutter search terms
- heart cookie cutter39K/yr
- heart cutter15K/yr
- heart shaped cookie cutter22K/yr
- heart shape cutter4K/yr
- heart shaped cutter3K/yr
- heart cutters for baking3K/yr
- heart shape cookie cutter4K/yr
- heart cutters6K/yr
- heart shaped cutters4K/yr
- heart cookie cutters set4K/yr
Top heart cookie cutter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PME Set of 6 Classic Cookie Cutters Heart White
PME£3.704.4★3,982 rev
5-Piece Stainless Steel Heart Cookie Cutter Set for Baking Perfect for Valentines Day and Easter Treats
Eclovane£3.165.0★1 rev
Heart Cookie Cutter Set 5 Pcs 3.11 2.72 2.28 1.89 1.5 Fondant Biscui Cutters Stainless Steel Heart Edge Cookie Cutters Shapes Molds for Valentines Day Baking
Apausvcm£3.514.5★83 rev
PME Stainless Steel Heart Cutters Set of 3 Silver 6 x 1.2 x 6 cm
PME£2.124.1★1,060 rev
Cookie Cutters Heart Set Stainless Steel Cookie Cutters Silver Heart Cutter Set of 5 Cutters Use with Cookie and Biscuit Dough Pastry for Valentines Day Easter Cupcake Pastry
JFGDVW£3.014.7★12 rev
Newest
by launch date
ApexPine 5Pcs Heart Cookie Cutter Set Heart Shaped Cookie Cutters for Kids & Valentines Day Stainless Steel Baking Tools for Biscuit Cake Cookies Creative Love Pastry Cutters for Foods Gifts
ApexPine£4.680 rev
ApexPine 6 Sizes Heart Shaped Cookie Cutters for Home Baking
ApexPine£4.930 rev
Heart Cookie Cutter Set 6 Pcs - for Baking Biscuits and Mini Molds
VBVOO£3.850 rev
Heart Cookie Cutter 5 Piece Stainless Steel Heart Cookie Cutter Stainless Steel Hearts Edge Cookies Cutters Stainles Steels Biscuit Cutters for Cookies Cakes Scones and Crafts(Silver) (heart-shaped)
Yukaiwn£2.340 rev
5 Piece Heart Cookie Cutter Set Stainless Steel Heart Cookie Cutter Pastry Cutter for Cookies Fondant Pastry Sandwiches Valentines Day Baking
Trifletopia£3.770 rev
Trending
90-day click momentumApexPine 5Pcs Heart Cookie Cutter Set Heart Shaped Cookie Cutters for Kids & Valentines Day Stainless Steel Baking Tools for Biscuit Cake Cookies Creative Love Pastry Cutters for Foods Gifts
ApexPine£4.680.0★
Heart Cookie Cutter 5 Piece Stainless Steel Heart Cookie Cutter Stainless Steel Hearts Edge Cookies Cutters Stainles Steels Biscuit Cutters for Cookies Cakes Scones and Crafts(Silver) (heart-shaped)
Yukaiwn£2.340.0★
ApexPine 6 Sizes Heart Shaped Cookie Cutters for Home Baking
ApexPine£4.930.0★
Heart Cookie Cutter Set 6 Pcs - for Baking Biscuits and Mini Molds
VBVOO£3.850.0★
3-Piece Heart-Shaped Fondant Cutters - Small Plunger Tools for Cake Decorating and Baking
Tholire£3.205.0★
What buyers say about heart cookie cutter
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Does what it was supposed to do”
“Great Value for money”
“good variety of sizes and shapes”
“Easy to use”
“Heart Shaped Baking Cutters”
“Not flimsy either”
“Quite thin metal therefore lightweight”
“They're also easy to wash—though I didn't put them in the dishwasher. I don't see the point, since they're, well, a quick and easy wash, after all”
“Nice little set of cutters”
What buyers complain about
“Small”
“Very flimsy”
“Poor quality”
Top return reasons
Common questions
- Is heart cookie cutter profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 30 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -92.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the heart cookie cutter niche?
- 27 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in heart cookie cutter?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
- When does demand for heart cookie cutter peak?
- Demand peaks in Jan–Feb; the busiest month runs 39.2× the quietest.
- What does it cost to enter the heart cookie cutter niche?
- Listings span £2.12–£8.99; the average listing price is £3.71 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.