Skip to content

Heart Cookie Cutter

Fail

Demand is soft, at -92.6% this quarter, so Heart Cookie Cutter is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£55K/yr112K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
52%top-5 click share · 27 brands · 54 sellers

Flapen Score

Heart Cookie Cutter against its category

The dotted line is the Home & Garden average. Past it, Heart Cookie Cutter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Cookie Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Cookie Cutter 112K times last year and spent an estimated £55K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
13.1%
Market size, estimated
£55Ka year
Peak month
February39.2× the quietest month
Top search term
heart cookie cutter39K searches a year

02 · Price

A sale here is worth £3.71.

Listings sell for £3.71 on average, from £2.12 to £8.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.71 that is £371 to £928 a year per listing.

Average price
£3.71under the $15 to $100 sweet spot
Price range
£2.12–£8.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£371–£928
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #680 within Bakeware. It carries 253 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#680in Bakeware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Heart Cookie Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

27 rising

Sellers

54

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

52%

Top 20: 91%

Open market

36%

  • PME22%
  • Eclovane11%
  • Apausvcm11%
  • JFGDVW7%
  • MIUTME7%
  • Tholire6%

Demand

Heart Cookie Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 39.2×

Search terms

Top Heart Cookie Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart cookie cutter39K/yr
  • heart cutter15K/yr
  • heart shaped cookie cutter22K/yr
  • heart shape cutter4K/yr
  • heart shaped cutter3K/yr
  • heart cutters for baking3K/yr
  • heart shape cookie cutter4K/yr
  • heart cutters6K/yr
  • heart shaped cutters4K/yr
  • heart cookie cutters set4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Cookie Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.46

Small

On receiving these cookie cutters my initial thought was that they were too small

Very small cutters

Strength13%−0.06

Very flimsy

Not extremely sturfy

Bit flimsy

Quality-Overall8%+0.70

Poor quality

These were a lot smaller than I expected not great quality

The quality isnt the best

Love

Quality-Overall29%+0.70

Good quality

Great product

Otherwise a good product

Advertised Vs Actual Product13%+0.63

Does what it was supposed to do

just what I needed

As described

Value For Money12%+0.73

Great Value for money

Good value

Worth the money

Size-Overall10%−0.46

good variety of sizes and shapes

loved the different sizes

Good range of sizes

Ease Of Use7%+0.90

Easy to use

it is fairly easy to remove the shaoe once cut

They are easy to use

Return

0.8% Return rate 91% Fixable by listing

Size-Overall86%▇▇█▇▅█

Small

On receiving these cookie cutters my initial thought was that they were too small

Very small cutters

Advertised Vs Actual Product4%▂▂▁▃█▁
Thickness3%▄▄▁▁█▁
Quality-Overall3%▁▃█▅▁▁

Poor quality

These were a lot smaller than I expected not great quality

The quality isnt the best

Material Quality1%▁▁▁▁█▁

FAQ

Common Heart Cookie Cutter questions

Answered from the same tracked data.