Heart Cookie Cutter
FailDemand is soft, at -92.6% this quarter, so Heart Cookie Cutter is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £55K/yr112K searches / yr
- 90-day growth
- -92.6%search demand this quarter
- Competition
- 52%top-5 click share · 27 brands · 54 sellers
Flapen Score
Heart Cookie Cutter against its category
The dotted line is the Home & Garden average. Past it, Heart Cookie Cutter is stronger. Inside it, weaker.
Market
The Heart Cookie Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heart Cookie Cutter 112K times last year and spent an estimated £55K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -92.6%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £55Ka year
- Peak month
- February39.2× the quietest month
- Top search term
- heart cookie cutter39K searches a year
02 · Price
A sale here is worth £3.71.
Listings sell for £3.71 on average, from £2.12 to £8.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.71 that is £371 to £928 a year per listing.
- Average price
- £3.71under the $15 to $100 sweet spot
- Price range
- £2.12–£8.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £371–£928
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #680 within Bakeware. It carries 253 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 21.7%
- Average rank
- #680in Bakeware
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 253per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Heart Cookie Cutter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PME Set of 6 Classic Cookie Cutters Heart White
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 3,982
- Age
- 12y ago

5-Piece Stainless Steel Heart Cookie Cutter Set for Baking Perfect for Valentines Day and Easter Treats
- Price
- £3.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Heart Cookie Cutter Set 5 Pcs 3.11 2.72 2.28 1.89 1.5 Fondant Biscui Cutters Stainless Steel Heart Edge Cookie Cutters Shapes Molds for Valentines Day Baking
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

PME Stainless Steel Heart Cutters Set of 3 Silver 6 x 1.2 x 6 cm
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 1,060
- Age
- 12y ago

Cookie Cutters Heart Set Stainless Steel Cookie Cutters Silver Heart Cutter Set of 5 Cutters Use with Cookie and Biscuit Dough Pastry for Valentines Day Easter Cupcake Pastry
- Price
- £3.01
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Trending
estimated 90-day click momentum
ApexPine 5Pcs Heart Cookie Cutter Set Heart Shaped Cookie Cutters for Kids & Valentines Day Stainless Steel Baking Tools for Biscuit Cake Cookies Creative Love Pastry Cutters for Foods Gifts
- Price
- £4.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Heart Cookie Cutter 5 Piece Stainless Steel Heart Cookie Cutter Stainless Steel Hearts Edge Cookies Cutters Stainles Steels Biscuit Cutters for Cookies Cakes Scones and Crafts(Silver) (heart-shaped)
- Price
- £2.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ApexPine 6 Sizes Heart Shaped Cookie Cutters for Home Baking
- Price
- £4.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Heart Cookie Cutter Set 6 Pcs - for Baking Biscuits and Mini Molds
- Price
- £3.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

3-Piece Heart-Shaped Fondant Cutters - Small Plunger Tools for Cake Decorating and Baking
- Price
- £3.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Newest
by launch date
ApexPine 5Pcs Heart Cookie Cutter Set Heart Shaped Cookie Cutters for Kids & Valentines Day Stainless Steel Baking Tools for Biscuit Cake Cookies Creative Love Pastry Cutters for Foods Gifts
- Price
- £4.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

ApexPine 6 Sizes Heart Shaped Cookie Cutters for Home Baking
- Price
- £4.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Heart Cookie Cutter Set 6 Pcs - for Baking Biscuits and Mini Molds
- Price
- £3.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Heart Cookie Cutter 5 Piece Stainless Steel Heart Cookie Cutter Stainless Steel Hearts Edge Cookies Cutters Stainles Steels Biscuit Cutters for Cookies Cakes Scones and Crafts(Silver) (heart-shaped)
- Price
- £2.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

5 Piece Heart Cookie Cutter Set Stainless Steel Heart Cookie Cutter Pastry Cutter for Cookies Fondant Pastry Sandwiches Valentines Day Baking
- Price
- £3.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
54
Est. top-5 brand share
59%
Top 20: 94%
Est. top-5 click share
52%
Top 20: 91%
Open market
36%
- PME22%
- Eclovane11%
- Apausvcm11%
- JFGDVW7%
- MIUTME7%
- Tholire6%
Demand
Heart Cookie Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 39.2×
Search terms
Top Heart Cookie Cutter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart cookie cutter39K/yr
- heart cutter15K/yr
- heart shaped cookie cutter22K/yr
- heart shape cutter4K/yr
- heart shaped cutter3K/yr
- heart cutters for baking3K/yr
- heart shape cookie cutter4K/yr
- heart cutters6K/yr
- heart shaped cutters4K/yr
- heart cookie cutters set4K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Cookie Cutter
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Cookie Cutter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









