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Heart Cookie Cutter

Fail

Demand is soft, at -92.6% this quarter, so Heart Cookie Cutter is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£55K/yr112K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
52%top-5 click share · 27 brands · 54 sellers

Flapen Score

Heart Cookie Cutter against its category

The dotted line is the Home & Garden average. Past it, Heart Cookie Cutter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Cookie Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Cookie Cutter 112K times last year and spent an estimated £55K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
13.1%
Market size, estimated
£55Ka year
Peak month
February39.2× the quietest month
Top search term
heart cookie cutter39K searches a year

02 · Price

A sale here is worth £3.71.

Listings sell for £3.71 on average, from £2.12 to £8.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.71 that is £371 to £928 a year per listing.

Average price
£3.71under the $15 to $100 sweet spot
Price range
£2.12–£8.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£371–£928
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #680 within Bakeware. It carries 253 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#680in Bakeware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
30

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Heart Cookie Cutter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

27 rising

Sellers

54

Est. top-5 brand share

59%

Top 20: 94%

Est. top-5 click share

52%

Top 20: 91%

Open market

36%

  • PME22%
  • Eclovane11%
  • Apausvcm11%
  • JFGDVW7%
  • MIUTME7%
  • Tholire6%

Demand

Heart Cookie Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 39.2×

Search terms

Top Heart Cookie Cutter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heart cookie cutter39K/yr
  • heart cutter15K/yr
  • heart shaped cookie cutter22K/yr
  • heart shape cutter4K/yr
  • heart shaped cutter3K/yr
  • heart cutters for baking3K/yr
  • heart shape cookie cutter4K/yr
  • heart cutters6K/yr
  • heart shaped cutters4K/yr
  • heart cookie cutters set4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Cookie Cutter

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
52%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Small”
A buyer, on “Size-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Heart Cookie Cutter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data