heart cake tin
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good594.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Market size
Bad£88K£88K/yr · 163K searches
Price range
Bad£4.81–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heart cake tin is a £88K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
heart cake tin market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £83K–£103K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 8.3%
- Avg brand age
- 27 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
56
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
51%
Top 20: 87%
Open market
34%
- Prima18%
- Dexam15%
- HaWare12%
- REECAGO9%
- COEWUR7%
- SILIVO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 5.0×
Top heart cake tin search terms
- heart cake tin56K/yr
- heart shaped cake tin52K/yr
- 8 inch heart cake tin6K/yr
- heart shaped baking tins5K/yr
- heart cake tin 8 inch6K/yr
- love heart cake tin7K/yr
- heart shape cake tins5K/yr
- heart shape cake tin6K/yr
- heart cake tins4K/yr
- heart tin5K/yr
Top heart cake tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prima Set Of 2 Heart Shaped Cake Tins Romantic Grey Heart Shape Non Stick Carbon Steel Bake Pan Ideal For Cakes Cheesecakes & Loaves Black
Prima£7.444.6★266 rev
Dexam N/S Springform Heart Shaped Pan 22.5cm
Dexam£8.214.3★450 rev
Heart Shaped Cake Tin 3pcs 8 Inch Silicone Love Moulds Cake Baking Pan Non-Stick Quick Release Suitable Baking Tray for Muffins Puddings Bread
REECAGO£11.554.5★2,157 rev
COEWUR 3 Pcs Heart Shaped Cake Tin with Piping Bags and Nozzles Set
COEWUR£10.463.5★10 rev
2 Pack 8 Inch Silicone Heart Shaped Cake Tin 20 cm Love Cake Baking Moulds
SILIVO£10.414.6★12,294 rev
Newest
by launch date
LPVVPEZ Heart Shaped Cake Tin Set of 2 Silicone 8 Inch Cake Tins for Baking Nonstick & Reusable Heart Cake Moulds with Brush and Scraper BPA Free Baking Pans for Muffins Cakes Pudding Bread
LPVVPEZ£8.014 rev
YXHZVON 2PCS Silicone Heart Shaped Cake Tin 10 inch Silicone Love Heart Baking Tin Cake Pan Baking Moulds for Muffins Puddings Brownie Bread (Red)
YXHZVON£6.2623 rev
HQILRRA 3Pcs Heart Shaped Cake Tins 20/22/24cm Heart Cake Tin for Baking Springform Baking Tin for Cheesecake Removable Bottom Leak-Proof Unique Design-Reusable
HQILRRA£15.113 rev
HaWare 6inch Heart Cake Tin Set 2Pcs Stainless Steel Heart Shaped Baking Pan Ideal for Valentines Day Anniversaries Wedding Layer Cakes Mould Healthy & Non-Toxic Dishwasher Safe
HaWare£10.6010 rev
HaWare Heart Cake Tin 2Pcs 8inch Stainless Steel Heart Shaped Baking Pan Set Ideal for Valentines Day Anniversaries Wedding Layer Cakes Mould Healthy & Non-Toxic Dishwasher Safe
HaWare£13.6410 rev
Trending
90-day click momentumHQILRRA 3Pcs Heart Shaped Cake Tins 20/22/24cm Heart Cake Tin for Baking Springform Baking Tin for Cheesecake Removable Bottom Leak-Proof Unique Design-Reusable
HQILRRA£15.115.0★
COEWUR 3 Pcs Heart Shaped Cake Tin with Piping Bags and Nozzles Set
COEWUR£10.463.5★
HaWare Heart Cake Tin 2Pcs 8inch Stainless Steel Heart Shaped Baking Pan Set Ideal for Valentines Day Anniversaries Wedding Layer Cakes Mould Healthy & Non-Toxic Dishwasher Safe
HaWare£13.645.0★
3 Springform Heart Cake Tins Heavy Duty Double Layer Non-Stick Coating Removable Base Heavy Duty Carbon Steel Perfect for Frozen Desserts Oven Safe Bakeware (8/9/10 Inch)
NHBETYS£11.984.0★
HaWare 6inch Heart Cake Tin Set 2Pcs Stainless Steel Heart Shaped Baking Pan Ideal for Valentines Day Anniversaries Wedding Layer Cakes Mould Healthy & Non-Toxic Dishwasher Safe
HaWare£10.605.0★
What buyers say about heart cake tin
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“Happy baking, everyone”
“Much better than I was expecting”
“Excellent value for money”
“Very easy to use”
“giving cakes a clean”
“Perfect size and feels great quality”
“Sturdy”
“The Heart shape is good”
“No not stick is using a none stick cake release spray”
What buyers complain about
“it has leaked out while in the oven”
“Base doesnt fit snuggly in tin”
“Poor quality”
“Not that happy as the none stick some of it came off i all ways grease my tins regardless”
“Ill not grease the pans again”
“Do not buy it broke the first time i used it”
“Tins leaked rusted after first wash”
Top return reasons
Common questions
- Is heart cake tin profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the heart cake tin niche?
- 28 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in heart cake tin?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.9%.
- When does demand for heart cake tin peak?
- Demand peaks in Jan–Feb; the busiest month runs 5.0× the quietest.
- What does it cost to enter the heart cake tin niche?
- Listings span £4.81–£16.33; the average listing price is £10.33 (sweet spot $15–$100). The average incumbent carries 595 reviews — the moat a new listing must climb.