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Heart Cake Tin

Fail

Demand is soft, at -61.8% this quarter, so Heart Cake Tin is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£88K/yr163K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
51%top-5 click share · 28 brands · 56 sellers

Flapen Score

Heart Cake Tin against its category

The dotted line is the Home & Garden average. Past it, Heart Cake Tin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Cake Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Cake Tin 163K times last year and spent an estimated £88K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
5.3%
Market size, estimated
£88Ka year
Peak month
February5.0× the quietest month
Top search term
heart cake tin56K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £4.81 to £16.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.33 that is £3K to £5K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£4.81–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #178 within Bakeware. It carries 595 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#178in Bakeware
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Heart Cake Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

56

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

51%

Top 20: 87%

Open market

34%

  • Prima18%
  • Dexam15%
  • HaWare12%
  • REECAGO9%
  • COEWUR7%
  • SILIVO4%

Demand

Heart Cake Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 5.0×

Search terms

Top Heart Cake Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart cake tin56K/yr
  • heart shaped cake tin52K/yr
  • 8 inch heart cake tin6K/yr
  • heart shaped baking tins5K/yr
  • heart cake tin 8 inch6K/yr
  • love heart cake tin7K/yr
  • heart shape cake tins5K/yr
  • heart shape cake tin6K/yr
  • heart cake tins4K/yr
  • heart tin5K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Cake Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof31%

it has leaked out while in the oven

Leaks

Pans leak very easily

Size-Overall19%−0.09

Base doesnt fit snuggly in tin

incorrect sizing

This is fairly small

Quality-Overall13%+1.07

Poor quality

Rubbish

Absolutely rubbish

Adhesion/Stickiness10%−0.04

Not that happy as the none stick some of it came off i all ways grease my tins regardless

the non stick coating has started to peel off

Non stick layer peeling after one use

De-Grease5%+0.34

Ill not grease the pans again

Love

Quality-Overall25%+1.07

well made

Excellent quality

The quality feels sturdy and reliable

Baking14%+0.97

Happy baking, everyone

Amazing for cakes

Work really well for cake baking

Advertised Vs Actual Product11%+0.71

Much better than I was expecting

As described

True description

Value For Money11%+0.32

Excellent value for money

Great Value

Good value

Ease Of Use7%+0.50

Very easy to use

Easy to get the cake out

This tin is easy to use

Return

1.9% Return rate 65% Fixable by listing

Size-Overall61%▇██▇██

Base doesnt fit snuggly in tin

incorrect sizing

This is fairly small

Leak-Proof12%█▄▇▇▇█

it has leaked out while in the oven

Leaks

Pans leak very easily

Functionality-Overall6%▁▆▃█▂▁
Quality-Overall6%█▂▃▂▁▂

Poor quality

Rubbish

Absolutely rubbish

Strength4%▁▁▆▁█▇

FAQ

Common Heart Cake Tin questions

Answered from the same tracked data.