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Heart Bunting

Fail

Demand is soft, at -85.3% this quarter, so Heart Bunting is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£9K/yr46K searches / yr
90-day growth
-85.3%search demand this quarter
Competition
47%top-5 click share · 22 brands · 28 sellers

Flapen Score

Heart Bunting against its category

The dotted line is the Home & Garden average. Past it, Heart Bunting is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Bunting 46K times last year and spent an estimated £9K. The top 5 brands take 54% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-85.3%
Conversion, latest week
3.5%
Market size, estimated
£9Ka year
Top search term
hanging hearts12K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £2.85 to £11.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.49 that is £0 to £549 a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£2.85–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£549
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.0% of listings are out of stock. The average listing ranks #3,120 within Party Supplies. It carries 47 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
34.0%
Average rank
#3,120in Party Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
47per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Heart Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£346£691£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

22 falling

Sellers

28

Top-5 brand share

54%

Top 20: 98%

Top-5 click share

47%

Top 20: 94%

Open market

42%

  • G2PLUS13%
  • HAOXIZI13%
  • Pryon11%
  • HJZHII11%
  • Shensuii5%
  • Nogeqi4%

Demand

Heart Bunting search demand

Weekly searches over the year. Pick a range.

600400Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Heart Bunting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanging hearts12K/yr
  • heart bunting12K/yr
  • heart garland10K/yr
  • valentines bunting7K/yr
  • valentines garland5K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.17

The hearts were a little bigger than I thought they would be

bigger than they look in the picture

its very small

Advertised Vs Actual Product25%−0.10

Incorrect description of item

Love

Quality-Overall55%+4.02

Decent quality

Really lovely and good quality for price prompt delivery

Brilliant quality for money

Size-Overall10%−0.17

Its a lovely size and good value

Color10%−0.10

Very pretty

Value For Money8%+0.38

Theyre also really affordable which I love

worth the money

Weight Light5%+0.22

not too heavy

Return

1.0% Return rate 52% Fixable by listing

Size-Overall46%▁▅▁▆▄█

The hearts were a little bigger than I thought they would be

bigger than they look in the picture

its very small

Quality-Overall14%▁▃█▁█▁
Strength6%▁▁█▁▁▁
Value For Money6%▁▁▁▅█▁
Design-Overall4%▁▁▁█▁▁

FAQ

Common Heart Bunting questions

Answered from the same tracked data.