heart bunting
Skip itSoft demand (-85.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible46.71avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 46K searches
Growth
Bad-85.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.85–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, heart bunting is a £9K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
heart bunting market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £14K–£16K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #3,120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 34.0%
- Avg brand age
- 28 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
28
Top-5 brand share
54%
Top 20: 98%
Top-5 click share
47%
Top 20: 94%
Open market
42%
- G2PLUS13%
- HAOXIZI13%
- Pryon11%
- HJZHII11%
- Shensuii5%
- Nogeqi4%
Demand
Weekly Amazon search volume, last 21 weeks — -85.3% search growth over the last 90 days.Top heart bunting search terms
- hanging hearts12K/yr
- heart bunting12K/yr
- heart garland10K/yr
- valentines bunting7K/yr
- valentines garland5K/yr
Top heart bunting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 m Festive Decorations Mothers Day Heart Garlands Red Felt Heart Grlands Red and Pink Hearts Hanging Decorations for Engagement Anniversary Wedding Proposal Party Decoration
HAOXIZI£3.995.0★4 rev
Hessian Bunting Love Heart Wedding Decor Theme Banner Burlap Outdoor Cottage Garland Hanging Just Married Decorations Garden Floral Happy Fabric 14.6ft for Weddings Brithday Baby Shower Decoration
Pryon£4.435.0★3 rev
HJZHII 4 Pcs Red Felt Heart Streamers Red Heart Banner Hearts Garland Hanging Streamers Valentines Day Hearts Hanging Bunting Banner RedFelt Bunting Banners for Engagement Wedding Anniversary Party
HJZHII£2.855.0★3 rev
G2PLUS Reusable Heart-Shaped Burlap Banner 15PCS Rustic Wedding Hessian Bunting - 11.5 Feet DIY Custom Linen Banners for Birthday Wedding Baby Shower and Graduation
G2PLUS£6.524.4★157 rev
Shensuii 2Pcs Heart Garland White Pink Gold Heart Bunting Banner Engagement Party Decorations Love Hearts Hanging Decorations for Valentines Day Wedding Birthday Party
Shensuii£3.970.0★0 rev
Newest
by launch dateShensuii 2Pcs Heart Garland White Pink Gold Heart Bunting Banner Engagement Party Decorations Love Hearts Hanging Decorations for Valentines Day Wedding Birthday Party
Shensuii£3.970 rev
Pink Gold Love Heart Garland - 2Pcs 78 inch Hanging Heart Bunting Banner for Valentines Day Anniversary Bachelorette Party Bridal Shower Wedding Decorations Glitter Heart Streamers
Solvio£3.130 rev
Valentines Decorations - 5 Strands Heart Bunting with Three-Tone Elegant Design Romantic Paper Garland for Valentines Day Anniversary Party Decorations
RETWOT£4.510 rev
Elegaperma 6pcs Felt Heart Garland Heart Banner Romantic Hearts Hanging Decoration for Valentines Day Decoration Anniversary Wedding Party Engagement Anniversary Party Supplies
Elegaperma£5.420 rev
HJZHII 4 Pcs Red Felt Heart Streamers Red Heart Banner Hearts Garland Hanging Streamers Valentines Day Hearts Hanging Bunting Banner RedFelt Bunting Banners for Engagement Wedding Anniversary Party
HJZHII£2.853 rev
Trending
90-day click momentumShensuii 2Pcs Heart Garland White Pink Gold Heart Bunting Banner Engagement Party Decorations Love Hearts Hanging Decorations for Valentines Day Wedding Birthday Party
Shensuii£3.970.0★
Elegaperma 6pcs Felt Heart Garland Heart Banner Romantic Hearts Hanging Decoration for Valentines Day Decoration Anniversary Wedding Party Engagement Anniversary Party Supplies
Elegaperma£5.420.0★
Valentines Decorations - 5 Strands Heart Bunting with Three-Tone Elegant Design Romantic Paper Garland for Valentines Day Anniversary Party Decorations
RETWOT£4.510.0★
Pink Gold Love Heart Garland - 2Pcs 78 inch Hanging Heart Bunting Banner for Valentines Day Anniversary Bachelorette Party Bridal Shower Wedding Decorations Glitter Heart Streamers
Solvio£3.130.0★
Heart Bunting Valentines Day Decor 4 Pcs Felt Heart Garland Hanging Hearts Decorations for Home Red Party Decorations Galentines Bunting Love Hearts Streamer for Engagement Anniversary Wall
Febbya£3.900.0★
What buyers say about heart bunting
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Its a lovely size and good value”
“Very pretty”
“Theyre also really affordable which I love”
“not too heavy”
“They were really easy to put up”
“since they held up well Ill definitely be reusing them for future parties”
What buyers complain about
“The hearts were a little bigger than I thought they would be”
“Incorrect description of item”
Top return reasons
Common questions
- Is heart bunting profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 24 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -85.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the heart bunting niche?
- 22 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in heart bunting?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- What does it cost to enter the heart bunting niche?
- Listings span £2.85–£11.89; the average listing price is £5.49 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.