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Heart Balloons

Fail

Demand is soft, at -88.2% this quarter, so Heart Balloons is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£104K/yr245K searches / yr
90-day growth
-88.2%search demand this quarter
Competition
60%top-5 click share · 18 brands · 20 sellers

Flapen Score

Heart Balloons against its category

The dotted line is the Home & Garden average. Past it, Heart Balloons is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Balloons 245K times last year and spent an estimated £104K. The top 5 brands take 75% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-88.2%
Conversion, latest week
7.5%
Market size, estimated
£104Ka year
Peak month
February16.5× the quietest month
Top search term
heart balloons79K searches a year

02 · Price

A sale here is worth £5.68.

Listings sell for £5.68 on average, from £3.27 to £9.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.68 that is £568 to £1K a year per listing.

Average price
£5.68under the $15 to $100 sweet spot
Price range
£3.27–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£568–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #422 within Party Supplies. It carries 501 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.0%
Average rank
#422in Party Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Heart Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

22%

  • QIFU30%
  • OTMVicor25%
  • ONLYQIQIU8%
  • Vibzox7%
  • REDSTAR5%
  • AGOBUHE3%

Demand

Heart Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 16.5×

Search terms

Top Heart Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart balloons79K/yr
  • red heart balloons21K/yr
  • love heart balloons17K/yr
  • heart balloon9K/yr
  • love balloons11K/yr
  • heart foil balloons6K/yr
  • heart shaped balloons7K/yr
  • foil heart balloons6K/yr
  • heart ballons3K/yr
  • valentines balloons55K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation20%−0.08

Several balloons could not be inflated

Dont stay inflated

they most certainly DO NOT when you inflate them

Size-Overall18%+0.11

Not fit for purpose do not buy waste of money

Its massive

Too small

Quality-Overall14%+1.26

Bad quality

poor quality

Very poor quality

Advertised Vs Actual Product12%−0.10

dont look anything like the photos

Picture misleading

Nothing like photos

Shape/Style6%−0.08

Admittedly they look like heart shapes BEFORE you blow them up

when you inflate them they lose all shape

But not really heart shaped

Love

Value For Money32%+3.33

Good value for the money

Worth the price

Great value for money

Quality-Overall29%+1.26

Excellent product

The quality is good

Amazing quality, happy customer :

Inflation/Deflation10%−0.08

Easy to inflate, long lasting, wow factor balloon set

keeps the balloons fully inflated

The red heart balloons inflate evenly

Color5%−0.06

Gorgeous colours

Pretty

Ease Of Use5%−0.03

Nice and pretty as expected, easy to use

Easy to use great value for money vibrant

Return

1.0% Return rate 42% Fixable by listing

Functionality-Overall22%▁▅█▇▆▇
Color20%█▂▃▃▃▄

the colour is quite different from the ones in the photo

Inflation/Deflation15%▁█▁▃▁▅

Several balloons could not be inflated

Dont stay inflated

they most certainly DO NOT when you inflate them

Quality-Overall9%▁▆▁▄█▁

Bad quality

poor quality

Very poor quality

Size-Overall9%▁██▁▁▅

Not fit for purpose do not buy waste of money

Its massive

Too small

FAQ

Common Heart Balloons questions

Answered from the same tracked data.