Headboard
Headboard shows low returns (0.5%), but weak search conversion (0.3%) keeps it on the watch list.
Flapen Score
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Is Headboard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Headboard is a £113K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Headboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.9% over the last 90 days and 0.3% of searches end in a purchase.
£113K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 52 products
Top Headboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Affordable Luxury Portland Lined Headboards in Elegant Plush Velvet Fabric for Divan Beds Bedroom and Hotel Furniture (4FT6 Double- Height 24 Grey)
- Price
- £34.99
- Rating
- 4.5/5
- Reviews
- 1,807
- Age
- 5y ago
Elixir Portland Divan Bed Headboard | Elegant Plush Velvet Fabric Headboards for 3ft Single size Bed | Silver color with wooden material Stylish headboards for beds (Silver 3ft Single Height-20inch)
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago
Elixir Furniture Portland Divan Headboard 2ft6 Small Single | 20-Inch Tall Upholstered Headboard | Plush Velvet in Silver | Elegant Padded Design (Silver 2ft6 Small Height-20inch)
- Price
- £23.04
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago
STOREX Plush Fabric Padded Lined Headboard For Devan Bed Bedroom Furniture Size 2Ft 6Inch/ 3Ft/ 4Ft/ 4Ft 6Inch/ 5Ft /6Ft -20 Inch Height 20inch (Charcoal 20inch Height 2FT 6 Inch Small Single)
- Price
- £21.90
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 3y ago
NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Cream 4ft 6inch Double)
- Price
- £39.59
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago
Trending
90-day click momentum
Bedding Home Lined Upholstered Headboard Single Bed Divan Bed Frame | Sturdy Wood Frame Padded Plush Bed Headboard Back Rest Support | Cream Single Headboards (3Ft Single - Cream)
- Price
- £25.05
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago
Elixir Portland Divan Bed Headboard |Elegant Plush Velvet Fabric Headboards for 4ft6 Double size Bed |Grey color with with wooden material Stylish headboards for beds (Grey 4ft6 Double Height-20inch)
- Price
- £36.86
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago
YORKSHIRE HOMEWARE Padded Lined Headboard | Lined Headboards in Plush Velvet Fabric | Bed Bedroom Decor Hotel Furniture (Cream 3ft Single)
- Price
- £24.15
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 1y ago
Elixir Portland Divan Bed Headboard | Elegant Plush Velvet Fabric Headboards for 3ft Single size Bed | Silver color with wooden material Stylish headboards for beds (Silver 3ft Single Height-20inch)
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago
Affordable Luxury Portland Lined Headboards in Elegant Plush Velve Fabric for Divan Beds Bedroom and Hotel Furnituret (5FT King- Height 24 Cream)
- Price
- £43.84
- Rating
- 4.5/5
- Reviews
- 1,807
- Age
- 5y ago
Newest
by launch date
ZNX Sunrise Plush Velvet Fabric Padded Headboard 20 Inch High Upholstered Bed Headboard for Bedroom Soft Cushioned Fits 2ft6 3ft 4ft 4ft6 5ft & 6ft Beds (Charcoal 3 Feet SIngle)
- Price
- £29.97
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 9mo ago
NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Cream 4ft 6inch Double)
- Price
- £39.59
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago
NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Cream 3ft Single)
- Price
- £30.82
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago
NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Grey 4ft 6inch Double)
- Price
- £39.88
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago
hm bedding Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Wooden Struts Luxury Bedroom Furniture (Grey Single)
- Price
- £28.53
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
18 rising
Sellers
21
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
39%
Top 20: 69%
Open market
16%
- Elixir Furniture30%
- Generic21%
- STOREX16%
- NK Homeware9%
- mm08enn4%
- Y Homeware4%
- Open — no brand owns it (12 brands, 16%)
Headboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Headboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- headboard297K/yr
- headboard double bed91K/yr
- double headboard116K/yr
- king size headboard77K/yr
- double bed headboard70K/yr
- single headboard66K/yr
- bed headboard50K/yr
- double headboard for divan bed47K/yr
- small double headboard43K/yr
- headboards39K/yr
What reviews say buyers love and hate about Headboard
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“The headboard itself its is good quality”
“Excellent value for money”
“Fit perfect”
“Does the job”
“Nice material, easy to attach to bed”
What buyers complain about
73% of reviews“Bolts did not fit”
“Decent quality poor customer service”
“the wooden braces are too short and too flexible”
“Inaccurate description”
“Had to adapt as I had to mount it to the wall”
Headboard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Headboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
