Headboard
MaybeReturns run at only 0.5% of orders. But buyers convert on only 0.3% of searches, so Headboard is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £113K/yr1.2M searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 21 sellers
Flapen Score
Headboard against its category
The dotted line is the Home & Garden average. Past it, Headboard is stronger. Inside it, weaker.
Market
The Headboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Headboard 1.2M times last year and spent an estimated £113K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £113Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- headboard297K searches a year
02 · Price
A sale here is worth £31.12.
Listings sell for £31.12 on average, from £3.35 to £62.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £31.12 that is £0 to £3K a year per listing.
- Average price
- £31.12inside the $15 to $100 sweet spot
- Price range
- £3.35–£62.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #50 within Furniture. It carries 438 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 8%
- Out of stock, average day
- 0.3%
- Average rank
- #50in Furniture
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 438per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Headboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Affordable Luxury Portland Lined Headboards in Elegant Plush Velvet Fabric for Divan Beds Bedroom and Hotel Furniture (4FT6 Double- Height 24 Grey)
- Price
- £34.99
- Rating
- 4.5/5
- Reviews
- 1,807
- Age
- 5y ago

Elixir Portland Divan Bed Headboard | Elegant Plush Velvet Fabric Headboards for 3ft Single size Bed | Silver color with wooden material Stylish headboards for beds (Silver 3ft Single Height-20inch)
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago

Elixir Furniture Portland Divan Headboard 2ft6 Small Single | 20-Inch Tall Upholstered Headboard | Plush Velvet in Silver | Elegant Padded Design (Silver 2ft6 Small Height-20inch)
- Price
- £23.04
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago

STOREX Plush Fabric Padded Lined Headboard For Devan Bed Bedroom Furniture Size 2Ft 6Inch/ 3Ft/ 4Ft/ 4Ft 6Inch/ 5Ft /6Ft -20 Inch Height 20inch (Charcoal 20inch Height 2FT 6 Inch Small Single)
- Price
- £21.90
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 3y ago

NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Cream 4ft 6inch Double)
- Price
- £39.59
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago
Trending
90-day click momentum
Bedding Home Lined Upholstered Headboard Single Bed Divan Bed Frame | Sturdy Wood Frame Padded Plush Bed Headboard Back Rest Support | Cream Single Headboards (3Ft Single - Cream)
- Price
- £25.05
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago

Elixir Portland Divan Bed Headboard |Elegant Plush Velvet Fabric Headboards for 4ft6 Double size Bed |Grey color with with wooden material Stylish headboards for beds (Grey 4ft6 Double Height-20inch)
- Price
- £36.86
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago

YORKSHIRE HOMEWARE Padded Lined Headboard | Lined Headboards in Plush Velvet Fabric | Bed Bedroom Decor Hotel Furniture (Cream 3ft Single)
- Price
- £24.15
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 1y ago

Elixir Portland Divan Bed Headboard | Elegant Plush Velvet Fabric Headboards for 3ft Single size Bed | Silver color with wooden material Stylish headboards for beds (Silver 3ft Single Height-20inch)
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 4y ago

Affordable Luxury Portland Lined Headboards in Elegant Plush Velve Fabric for Divan Beds Bedroom and Hotel Furnituret (5FT King- Height 24 Cream)
- Price
- £43.84
- Rating
- 4.5/5
- Reviews
- 1,807
- Age
- 5y ago
Newest
by launch date
ZNX Sunrise Plush Velvet Fabric Padded Headboard 20 Inch High Upholstered Bed Headboard for Bedroom Soft Cushioned Fits 2ft6 3ft 4ft 4ft6 5ft & 6ft Beds (Charcoal 3 Feet SIngle)
- Price
- £29.97
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 9mo ago

NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Cream 4ft 6inch Double)
- Price
- £39.59
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago

NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Cream 3ft Single)
- Price
- £30.82
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago

NK Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Struts Luxury Bedroom Furniture (Grey 4ft 6inch Double)
- Price
- £39.88
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 10mo ago

hm bedding Velvet Upholstered Headboard for Divan Beds 20-Inch Lined Extra Padded Plush Headboard with Wooden Struts Luxury Bedroom Furniture (Grey Single)
- Price
- £28.53
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
21
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
39%
Top 20: 69%
Open market
16%
- Elixir Furniture30%
- Generic21%
- STOREX16%
- NK Homeware9%
- mm08enn4%
- Y Homeware4%
- Open — no brand owns it (12 brands, 16%)
Demand
Headboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Headboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- headboard297K/yr
- headboard double bed91K/yr
- double headboard116K/yr
- king size headboard77K/yr
- double bed headboard70K/yr
- single headboard66K/yr
- bed headboard50K/yr
- double headboard for divan bed47K/yr
- small double headboard43K/yr
- headboards39K/yr
Reviews and returns
What reviews say buyers love and hate about Headboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bolts did not fit
quite a large item to return
Not as big as it looks in photo
Decent quality poor customer service
Poor quality
this was poor quality for the cheap price
the wooden braces are too short and too flexible
Screw retainers inside the bedboard were loose and fell out; Hence unable to fix wooden support beams
The only fault is the wooden struts are a bit short if you have a deep matress
Inaccurate description
Nothing like the picture not massive as shown just a normal size headboard
not as described
Had to adapt as I had to mount it to the wall
missing screw hole
Too many staples in the back of the headboard
Love
The headboard itself its is good quality
Excellent product
Absolutely no complaints
Excellent value for money
Good product for the price
Excellent value for money
Fit perfect
Fits the bed well
Easy to fit
Does the job
did the job
It was as described
Nice material, easy to attach to bed
The headboard is well made from quality materials
Lovely material
Return
0.5% Return rate 80% Fixable by listing
Bolts did not fit
quite a large item to return
Not as big as it looks in photo
Wanted beige received brown
disappointed with the colour
Sent the wrong colour
Decent quality poor customer service
Poor quality
this was poor quality for the cheap price
Inaccurate description
Nothing like the picture not massive as shown just a normal size headboard
not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headboard questions
Answered from the same tracked data.









