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Hatch Alarm Clock

Fail

Demand is soft, at -45.4% this quarter, so Hatch Alarm Clock is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£181K/yr141K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
95%top-5 click share · 6 brands · 20 sellers

Flapen Score

Hatch Alarm Clock against its category

The dotted line is the Home & Garden average. Past it, Hatch Alarm Clock is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hatch Alarm Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hatch Alarm Clock 141K times last year and spent an estimated £181K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
1.6%
Market size, estimated
£181Ka year
Peak month
November8.8× the quietest month
Top search term
hatch alarm clock128K searches a year

02 · Price

A sale here is worth £80.65.

Listings sell for £80.65 on average, from £27.90 to £257.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £80.65 that is £0 to £8K a year per listing.

Average price
£80.65inside the $15 to $100 sweet spot
Price range
£27.90–£257.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #69 within Clocks. It carries 972 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#69in Clocks
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
972per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hatch Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Hatch Baby55%
  • ARUQO29%
  • Aolieh6%
  • Dreamegg6%
  • LIORQUE3%
  • Lumie2%

Demand

Hatch Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Hatch Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hatch alarm clock128K/yr
  • hatch alarm8K/yr
  • hatch clock3K/yr
  • hatch rest alarm clock2K/yr

Reviews and returns

What reviews say buyers love and hate about Hatch Alarm Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.20

Stops working after a while

Faulty after one month

sadly after only 5 weeks

Brightness/Shine/Glow16%−0.07

Not bright enough to wake you up

it's immediately too bright

It wasnt the brightest light

Quality-Overall8%+0.27

Build feels cheap

Poor quality

the sounds are very low quality

Value For Money8%+0.95

overpriced for what it is

I wouldnt bother with the more expensive ones as there all pretty much the same

Noise Level6%−0.05

its very clunky

Boring noise

Love

Quality-Overall15%+0.27

There's a good variety

Excellent Product

On top of all that, it looks nice and it's small and stable

Value For Money15%+0.95

Good value for the price

Excellent value for money

Worth it

Design-Overall11%+0.67

The design is beautiful

the design is clean and modern

This is a nicely designed

Auto Sleep/Wake Feature9%+0.10

Absolutely love this wake-up light alarm clock

ease of waking up

the alarms tones you can choose to wake up to are great

Brightness/Shine/Glow9%−0.07

I like that the brightness can be adjusted depending on the time of day

The light is very bright

Brightness is quite good

Return

3.5% Return rate 6% Fixable by listing

Brightness/Shine/Glow20%▇▆▃▃▅█

Not bright enough to wake you up

it's immediately too bright

It wasnt the brightest light

Functionality-Overall17%▃▃▅█▅▂

It didn't work so had to return it

There is no setting to change this either

Alarm/Timer Accuracy9%▅▅█▅██

I was a little sceptical about these alarms

the display is not visible when the alarm goes

The timer button doesnt work

Quality-Overall9%▄▆▇█▁▄

Build feels cheap

Poor quality

the sounds are very low quality

Touch/Button Controls6%▆▅█▁▃▆

FAQ

Common Hatch Alarm Clock questions

Answered from the same tracked data.