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Harry Potter Mug

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $41K a year here, so Harry Potter Mug is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£41K/yr96K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
32%top-5 click share · 15 brands · 86 sellers

Flapen Score

Harry Potter Mug against its category

The dotted line is the Home & Garden average. Past it, Harry Potter Mug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Mug 96K times last year and spent an estimated £41K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
3.3%
Market size, estimated
£41Ka year
Peak month
December6.7× the quietest month
Top search term
harry potter mug55K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £2.68 to £44.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£2.68–£44.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #2,642 within Vacuum Flasks. It carries 546 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
91%
Out of stock, average day
4.4%
Average rank
#2,642in Vacuum Flasks
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
546per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Harry Potter Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

86

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

24%

  • Pyramid International24%
  • Paladone15%
  • WOW! STUFF13%
  • Grupo Erik8%
  • Harry Potter8%
  • Blue Tree7%

Demand

Harry Potter Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Harry Potter Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter mug55K/yr
  • harry potter cup16K/yr
  • harry potter mugs9K/yr
  • harry potter mugs for adults8K/yr
  • harry potter cups5K/yr
  • harry potter mugs and cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.04

Not very good quality - the printed designs on the mugs are poor with lines and the gold colouring being broken and peeling off

Looks and feels cheap

Disappointing quality

Size-Overall10%+0.85

Its huge,

it is small

too big lost style due to size

Advertised Vs Actual Product10%−0.07

First 3 images are deceptive

Wish they would advertise more clearly and correctly

Durability10%−0.04

Broken

Cracked after first use

Adhesion/Stickiness7%−0.04

the self adhesive isnt fit for purpose

Love

Quality-Overall29%−0.04

it is a good quality set

Fantastic quality

Good quality water bottle

Gifting Purpose24%+1.70

Christmas present

Great gift

Perfect gift box

Size-Overall13%+0.85

it fits great

Lovely size cup

not too big

Value For Money11%+0.90

definitely worth the price

Good value for money

Amazing value

Strength4%+0.18

Nice and sturdy just the right size

The ceramic feels strong

Very sturdy, good quality gift box

Return

0.9% Return rate 40% Fixable by listing

Size-Overall31%▅█▆▅█▁

Its huge,

it is small

too big lost style due to size

Defective Material/Parts13%▃▁▁█▄▄
Mechanism Issues6%█▁▁▁▆▁
Gifting Purpose5%▃▄▁▁▁█
Add-Ons/Attachments5%▁▁▁▁▁█

FAQ

Common Harry Potter Mug questions

Answered from the same tracked data.