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Harry Potter Mug

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $41K a year here, so Harry Potter Mug is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£41K/yr96K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
32%top-5 click share · 15 brands · 86 sellers

Flapen Score

Harry Potter Mug against its category

The dotted line is the Home & Garden average. Past it, Harry Potter Mug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Mug 96K times last year and spent an estimated £41K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
3.3%
Market size, estimated
£41Ka year
Peak month
December6.7× the quietest month
Top search term
harry potter mug55K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £2.68 to £44.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£2.68–£44.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #2,642 within Vacuum Flasks. It carries 546 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
91%
Out of stock, average day
4.4%
Average rank
#2,642in Vacuum Flasks
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
546per listing
Listings tracked
46

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Harry Potter Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

86

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 76%

Open market

24%

  • Pyramid International24%
  • Paladone15%
  • WOW! STUFF13%
  • Grupo Erik8%
  • Harry Potter8%
  • Blue Tree7%

Demand

Harry Potter Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Harry Potter Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter mug55K/yr
  • harry potter cup16K/yr
  • harry potter mugs9K/yr
  • harry potter mugs for adults8K/yr
  • harry potter cups5K/yr
  • harry potter mugs and cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Mug

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Not very good quality - the printed designs on the mugs are poor with lines and the gold colouring being broken and peeling off”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Harry Potter Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data