Is harry potter mug profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the harry potter mug niche?

15 brands and 86 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in harry potter mug?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for harry potter mug peak?

Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.

What does it cost to enter the harry potter mug niche?

Listings span £2.68–£44.42; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.

harry potter mug

Worth a look

Shows low returns (0.9%), but a small market ($41K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good546.22

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.68–£44.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.90

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 96K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter mug is a £41K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

harry potter mug market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £32K–£39K; units × avg price
Conversion rate: 3.3%
Avg BSR: #2,642
Page quality: 0%
Prime: 91%
Sponsored: 67%
Out of stock: 4.4%
Avg brand age: 51 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

24%

Pyramid International24%
Paladone15%
WOW! STUFF13%
Grupo Erik8%
Harry Potter8%
Blue Tree7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Open Trend

Top harry potter mug search terms

harry potter mug55K/yr -21.8%1.7% conv.
harry potter cup16K/yr -12.7%1.9% conv.
harry potter mugs9K/yr -1.7%1.4% conv.
harry potter mugs for adults8K/yr -40.2%3.1% conv.
harry potter cups5K/yr -32.1%2.1% conv.
harry potter mugs and cups4K/yr -7.4%0.7% conv.

All search terms

Top harry potter mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WOW! STUFF Harry Potter Sorting Hat Mug - Gryffindor | Heat Age 14+ Reveals The Hidden Hogwarts House | Thermal Pattern Change Black

WOW! STUFF£10.584.5★1,143 rev

Pyramid International Harry Potter Marauders Map Gift Set with Ceramic Mug Keyring and Coaster in Gift Box - Official Merchandise

Pyramid International£10.544.6★1,040 rev

Blue Sky Studios Harry Potter Self-Stirring Cauldron Mug Magic Press-to-Stir Mug with Lid Official Hogwarts Merchandise Fun Gift for Fans

Blue Sky Studios£14.234.0★94 rev

Pyramid International Harry Potter 3D Hogwarts Crest Ceramic Cauldron Mug in Presentation Box - Official Merchandise

Pyramid International£12.394.7★4,745 rev

Grupo Erik Ceramic Mug - Harry Potter Merchandise | 15 oz - 444 ml Coffee Mug Tea Cool Mugs and Cups | Hogwarts Gifts Harry Potter Gifts Under 15 Pounds

Grupo Erik£11.624.5★313 rev

Newest

by launch date

Paladone Harry Potter Happee Birthdae CakeShaped Mug with Lid 400ml Ceramic Collectible Officially Licensed

Paladone£10.892 rev

3mo ago

Huipalon Stainless Steel Tumbler 12oz Wizard Themed Travel Tumbler Coffee Cup with Straw Brush Cup Lid - Magic Themed Gifts for Adults Kids Witch Gifts

Huipalon£11.991 rev

7mo ago

Harry Potter Mug & Hot Chocolate Gift Set - Ceramic Travel Mug with Colour Changing Hot Chocolate Drink. Harry Potter Gifts for Stocking Fillers Christmas Gift for Kids (Black)

Blue Tree£15.4723 rev

9mo ago

Blue Tree Harry Potter Mug & Hot Chocolate Gift Set - Ceramic Mugs with Colour Changing Hot Chocolate Drink. Harry Potter Gifts for Stocking Fillers Christmas Gifts for Kids (Hedwig)

Blue Tree£13.5023 rev

10mo ago

Blue Sky Studios Harry Potter Self-Stirring Cauldron Mug Magic Press-to-Stir Mug with Lid Official Hogwarts Merchandise Fun Gift for Fans

Blue Sky Studios£14.2394 rev

1y ago

What buyers say about harry potter mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“it is a good quality set”

Gifting Purpose24%

“Christmas present”

Size-Overall13%

“it fits great”

Value For Money11%

“definitely worth the price”

Strength4%

“Nice and sturdy just the right size”

Durability3%

“like it is durable for many uses”

Advertised Vs Actual Product3%

“As described”

Fun/Entertainment Experience3%

“Guess your house, great fun”

Design-Overall3%

“the design looks very cute with nice colours”

Color2%

“colour is beautiful”

What buyers complain about

Quality-Overall22%

“Not very good quality - the printed designs on the mugs are poor with lines and the gold colouring being broken and peeling off”

Size-Overall10%

“Its huge,”

Advertised Vs Actual Product10%

“First 3 images are deceptive”

Durability10%

“Broken”

Adhesion/Stickiness7%

“the self adhesive isnt fit for purpose”

Ease Of Use7%

“Wouldnt recommend if expecting to use”

Paint Quality7%

“Poor quality, the paint was not good,”

Leak-Proof7%

“Bargain for £9 not leak proof”

Water Resistance3%

“all box was wet”

Shape/Style3%

“too big lost style due to size”

Top return reasons

Size-Overall31%

Defective Material/Parts13%

Mechanism Issues6%

Gifting Purpose5%

Add-Ons/Attachments5%

Design-Overall5%

Functionality-Overall5%

Durability4%

Compatibility-Overall2%

Leak-Proof2%

Common questions

Is harry potter mug profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the harry potter mug niche?: 15 brands and 86 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in harry potter mug?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for harry potter mug peak?: Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
What does it cost to enter the harry potter mug niche?: Listings span £2.68–£44.42; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.