harry potter decorations
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.04–$16.47) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great134.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 158K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.04–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, harry potter decorations is a £69K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
harry potter decorations market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £46K–£61K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #956
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 14.9%
- Avg brand age
- 33 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
70
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
42%
Top 20: 79%
Open market
49%
- KVGBNT11%
- Mienocol10%
- Toumett9%
- yumcute8%
- POPOYU7%
- AXERHK6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.4×
Top harry potter decorations search terms
- harry potter birthday decorations41K/yr
- harry potter party decorations29K/yr
- harry potter decorations38K/yr
- harry potter party21K/yr
- harry potter birthday12K/yr
- harry potter birthday banner7K/yr
- harry potter decorations birthday6K/yr
- harry potter banner4K/yr
Top harry potter decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wizard Birthday Party Decoration Background Cloth Happy Birthday Banner Balloon Birthday Cake Topper Fork Black Ribbon Full of Magic Birthday Party Decoration Supplies
KVGBNT£12.404.9★22 rev
Wizard Acceptance Letter Floating Banner 20 Pcs Birthday Decorations Style Bunting Letter Party Decorations for Wizarding World Theme Movie Night & Room Decor Halloween Christmas
Toumett£6.575.0★2 rev
Harry Potter Birthday Tableware Set 82pcs Wizard Dinnerware Magician Paper Plates Cups Napkins Tablecloth and Banner for Kids Adult Birthday Harry Potter Theme Party Supplies
Mienocol£11.184.7★201 rev
POPOYU 37Pcs Wizard Party Paper Tableware Set Wizard Party Plates Napkins Serviettes and Table Cloth Magic Birthday Table Decorations for Kids Magic Themed Party Supplies
POPOYU£6.864.3★27 rev
AXERHK Wizard Birthday Party Decoration 38 PCS Happy Birthday Banner Balloons Cake Topper Ribbon Magic Theme Party Decorations for Girls Boys
AXERHK£10.304.1★12 rev
Newest
by launch date
GxouQcn Wizard Birthday Party Decoration 38 Pcs Happy Birthday Decoration with Balloons and Cake Toppers Themed Celebrations Full of Magic Birthday Party Decoration Supplies
GxouQcn£9.870 rev
39PCS Magical Birthday Party Decorations Magic Party Supplies Wiz-ad Balloons Backdrop Happy Birthday Banner Cake Topper Cake Decorations Ribbon for Kids Boys Girls
yumcute£8.372 rev
14PCS Magical Birthday Party Decorations Cartoon Latex Balloons Happy Birthday Banner Magic Foil Balloon Harry Theme Party Supplies for Kids Boys Girls
yumcute£5.3114 rev
38PCS Magical Birthday Party Decorations Magic Party Supplies Wiz-ad Balloons Happy Birthday Banner Cake Topper Cake Decorations Ribbon for Kids Boys Girls
yumcute£6.0935 rev
Wizard Acceptance Letter Floating Banner 20 Pcs Birthday Decorations Style Bunting Letter Party Decorations for Wizarding World Theme Movie Night & Room Decor Halloween Christmas
Toumett£6.572 rev
Trending
90-day click momentumGxouQcn Wizard Birthday Party Decoration 38 Pcs Happy Birthday Decoration with Balloons and Cake Toppers Themed Celebrations Full of Magic Birthday Party Decoration Supplies
GxouQcn£9.870.0★
14PCS Magical Birthday Party Decorations Cartoon Latex Balloons Happy Birthday Banner Magic Foil Balloon Harry Theme Party Supplies for Kids Boys Girls
yumcute£5.313.9★
39PCS Magical Birthday Party Decorations Magic Party Supplies Wiz-ad Balloons Backdrop Happy Birthday Banner Cake Topper Cake Decorations Ribbon for Kids Boys Girls
yumcute£8.375.0★
38PCS Magical Birthday Party Decorations Magic Party Supplies Wiz-ad Balloons Happy Birthday Banner Cake Topper Cake Decorations Ribbon for Kids Boys Girls
yumcute£6.094.3★
Birthday Decorations Banner for Boys Girls- 14Pcs Party Decorations Birthday Banner Bunting Garland and Hanging Swirls Decorations Party Pack for Cartoon Theme Party Supplies
NTGFU£6.224.2★
What buyers say about harry potter decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely worth the price”
“Good combination of bits”
“True to photo”
“Great decor”
“A good size”
“Perfect gift box”
“Nice and sturdy just the right size”
“Amazing candle”
“perfect for party”
“Easy to put up”
What buyers complain about
“Picture very deceiving”
“Bad quality”
“Larger than I expected”
“the self adhesive isnt fit for purpose”
“Colours were a bit different”
“Its very thin cardboard”
“they come apart easily”
“big ballon was ripped so unable to inflate”
“had to be balanced leaving against the cake”
Top return reasons
Common questions
- Is harry potter decorations profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the harry potter decorations niche?
- 32 brands and 70 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in harry potter decorations?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for harry potter decorations peak?
- Demand peaks in Jan–Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the harry potter decorations niche?
- Listings span £3.04–£16.47; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.