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Harry Potter Decorations

Maybe

An estimated 0.9% of orders come back. But prices span $3.04–$16.47, mostly outside the sweet spot, so Harry Potter Decorations is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£69K/yr158K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
42%top-5 click share · 32 brands · 70 sellers

Flapen Score

Harry Potter Decorations against its category

The dotted line is the Home & Garden average. Past it, Harry Potter Decorations is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Decorations 158K times last year and spent an estimated £69K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
5.7%
Market size, estimated
£69Ka year
Peak month
September2.4× the quietest month
Top search term
harry potter birthday decorations41K searches a year

02 · Price

A sale here is worth £7.66.

Listings sell for £7.66 on average, from £3.04 to £16.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.66 that is £766 to £2K a year per listing.

Average price
£7.66under the $15 to $100 sweet spot
Price range
£3.04–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£766–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #956 within Party Supplies. It carries 134 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
14.9%
Average rank
#956in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
42

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Harry Potter Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 falling

Sellers

70

Est. top-5 brand share

45%

Top 20: 88%

Est. top-5 click share

42%

Top 20: 79%

Open market

49%

  • KVGBNT11%
  • Mienocol10%
  • Toumett9%
  • yumcute8%
  • POPOYU7%
  • AXERHK6%

Demand

Harry Potter Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Harry Potter Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter birthday decorations41K/yr
  • harry potter party decorations29K/yr
  • harry potter decorations38K/yr
  • harry potter party21K/yr
  • harry potter birthday12K/yr
  • harry potter birthday banner7K/yr
  • harry potter decorations birthday6K/yr
  • harry potter banner4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
27%of negative reviews mention “Advertised Vs Actual Product”
0.9%of orders come back
“Picture very deceiving”
A buyer, on “Advertised Vs Actual Product”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data