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Harry Potter Christmas Decorations

Fail

Shoppers spend only $22K a year here, so Harry Potter Christmas Decorations is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£22K/yr142K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
33%top-5 click share · 13 brands · 75 sellers

Flapen Score

Harry Potter Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Harry Potter Christmas Decorations is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Christmas Decorations 142K times last year and spent an estimated £22K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
1.3%
Market size, estimated
£22Ka year
Peak month
November33.3× the quietest month
Top search term
harry potter ornaments15K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £4.34 to £36.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.41 that is £0 to £1K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£4.34–£36.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #553 within Decorative Accessories. It carries 1,029 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
90%
Out of stock, average day
2.6%
Average rank
#553in Decorative Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,029per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Harry Potter Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£445£891£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

75

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

33%

Top 20: 85%

Open market

10%

  • Hallmark57%
  • Nemesis Now12%
  • Harry Potter9%
  • Grupo Erik6%
  • The Noble Collection3%
  • Widdop and Co3%
  • Open — no brand owns it (7 brands, 10%)

Demand

Harry Potter Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.3×

Search terms

Top Harry Potter Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter ornaments15K/yr
  • harry potter christmas decorations58K/yr
  • harry potter christmas21K/yr
  • harry potter christmas tree decorations14K/yr
  • harry potter christmas ornaments10K/yr
  • harry potter tree decorations15K/yr
  • harry potter baubles9K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Christmas Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength27%−0.21

flimsy also light isnt same colour as pictures

Very fragile

Value For Money20%+0.68

Pricey

Adhesion/Stickiness20%−0.18

the self adhesive isnt fit for purpose

Color7%−0.03

flimsy also light isnt same colour as pictures

Size-Overall7%+0.54

smaller than I thought

Love

Quality-Overall27%+0.66

Decent quality Christmas decoration

Box itself it's made very well

Good quality

Gifting Purpose20%+1.41

Perfect as a gift

Fab gift

Perfect gift box

Advertised Vs Actual Product11%+0.87

looks better than the pictures

As described

It looks just like the one from the films

Design-Overall9%+0.10

Nicely designed snow globe

the detail in it is fantastic

Not chocolate Tree decoration looks great

Value For Money8%+0.68

Good value for money

very good value for money

Worth it

Return

0.9% Return rate 32% Fixable by listing

Size-Overall22%▃▄▇▁█▁

smaller than I thought

Defective Material/Parts15%█▁▃▅▁▂
Scratch Resistance13%▁▅▁▁▁█
Functionality-Overall8%▁▆▁█▁▂
Socket/Port/Plug4%▁▁▁▁▁█

FAQ

Common Harry Potter Christmas Decorations questions

Answered from the same tracked data.