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Harry Potter Bedding

Fail

Shoppers spend only $36K a year here, so Harry Potter Bedding is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£36K/yr66K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
45%top-5 click share · 15 brands · 64 sellers

Flapen Score

Harry Potter Bedding against its category

The dotted line is the Home & Garden average. Past it, Harry Potter Bedding is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Bedding 66K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
3.2%
Market size, estimated
£36Ka year
Peak month
November4.4× the quietest month
Top search term
harry potter bedding30K searches a year

02 · Price

A sale here is worth £16.95.

Listings sell for £16.95 on average, from £4.99 to £41.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.95 that is £0 to £2K a year per listing.

Average price
£16.95inside the $15 to $100 sweet spot
Price range
£4.99–£41.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #1,321 within Home Textiles. It carries 360 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
57%
Out of stock, average day
25.6%
Average rank
#1,321in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
360per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Harry Potter Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

64

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

8%

  • Harry Potter62%
  • Aymax10%
  • Character World9%
  • Jerry Fabrics7%
  • sarcia.eu2%
  • CHAOSE2%
  • Open — no brand owns it (9 brands, 8%)

Demand

Harry Potter Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Harry Potter Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter bedding30K/yr
  • harry potter bedding single11K/yr
  • harry potter bedding double10K/yr
  • harry potter duvet set single7K/yr
  • harry potter double duvet set5K/yr
  • harry potter duvet2K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality18%−0.10

Not the fabric they say

Cheap material

Coarse scratchy material

Hard Feel13%−0.06

but the material feels AWFUL - its coarse

Bit scratchy

feels rough on the skin

Quality-Overall8%+1.09

This bedding is the worst quality Ive ever seen

Poor quality

Not well made

Size-Overall7%−0.03

Pillow case doesnt fit standard pillows

Pillow cases are not standard size

the pillow case is not standard UK sizing

Brightness/Shine/Glow6%−0.03

Did not glow in the dark

The glow in the dark map is not very bright

Love

Quality-Overall19%+1.09

Lovely set, good quality Lovely the colours

Good quality

Quality counts and this bedding is really good for quality, it's beautiful design is simply gorgeous and I am well pleased with this bedding

Value For Money15%+0.78

Good value for money

Good value for money

Good value

Gifting Purpose11%+0.81

Its a gift

Lovely gift

Perfect gift box

Soft Feel10%

crisp cotton feel

Beautiful soft blanket

Its very soft

Advertised Vs Actual Product6%+0.55

As described

Exactly like tbe photos

just what I wanted, absolutely lovely

Return

0.9% Return rate 60% Fixable by listing

Size-Overall39%▃█▅▃▅▇

Pillow case doesnt fit standard pillows

Pillow cases are not standard size

the pillow case is not standard UK sizing

Material Quality15%██▇▁█▇

Not the fabric they say

Cheap material

Coarse scratchy material

Color11%▁▃▅▅█▁

so this is disappointing as it does show a tad due to the colour I chose

colour not as bright as it looks

Is not so colourful

Thin6%█▁▃▅▁▇
Hard Feel4%▁▁▂█▁▄

but the material feels AWFUL - its coarse

Bit scratchy

feels rough on the skin

FAQ

Common Harry Potter Bedding questions

Answered from the same tracked data.