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Harry Potter Bedding

Fail

Shoppers spend an estimated $36K a year here, so Harry Potter Bedding is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£36K/yr66K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
45%top-5 click share · 15 brands · 64 sellers

Flapen Score

Harry Potter Bedding against its category

The dotted line is the Home & Garden average. Past it, Harry Potter Bedding is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Bedding 66K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
3.2%
Market size, estimated
£36Ka year
Peak month
November4.4× the quietest month
Top search term
harry potter bedding30K searches a year

02 · Price

A sale here is worth £16.95.

Listings sell for £16.95 on average, from £4.99 to £41.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.95 that is £0 to £2K a year per listing.

Average price
£16.95inside the $15 to $100 sweet spot
Price range
£4.99–£41.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #1,321 within Home Textiles. It carries 360 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
57%
Out of stock, average day
25.6%
Average rank
#1,321in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
360per listing
Listings tracked
40

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Harry Potter Bedding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

64

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 83%

Open market

8%

  • Harry Potter62%
  • Aymax10%
  • Character World9%
  • Jerry Fabrics7%
  • sarcia.eu2%
  • CHAOSE2%
  • Open — no brand owns it (9 brands, 8%)

Demand

Harry Potter Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Harry Potter Bedding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter bedding30K/yr
  • harry potter bedding single11K/yr
  • harry potter bedding double10K/yr
  • harry potter duvet set single7K/yr
  • harry potter double duvet set5K/yr
  • harry potter duvet2K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Bedding

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Material Quality”
0.9%of orders come back
“Not the fabric they say”
A buyer, on “Material Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Harry Potter Bedding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data