hare ornaments
Worth a lookShows low returns (0.7%), but soft demand (-39.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great190.21avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£16.18avg listing price — sweet spot $15–$100
Price range
Great£3.91–£52.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 89K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hare ornaments is a £40K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hare ornaments market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,525
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 40%
- Out of stock
- 13.5%
- Avg brand age
- 49 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
88
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
30%
Top 20: 70%
Open market
47%
- The Leonardo Collection23%
- My Square Mile10%
- Animal Crackers6%
- Lisa Parker5%
- THORNE ANTIQUES AND COLLECTABLES4%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -39.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top hare ornaments search terms
- hare28K/yr
- hare ornaments21K/yr
- hare gifts28K/yr
- moon gazing hare7K/yr
- hare ornaments for the home6K/yr
Top hare ornaments products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Leonardo Collection Reflections Bronzed Gazing Hare
The Leonardo Collection£9.464.7★672 rev
The Leonardo Collection Gazing Hare from the Driftwood Range
The Leonardo Collection£11.774.8★12 rev
Stunning Copper-Finished Circular Terracotta Plaque - 20cm x 20.5cm (1 Pc) - Moon Gazing Hare Design - Perfect for Indoor & Outdoor Display Brown
Lisa Parker£5.784.7★704 rev
THORNE ANTIQUES AND COLLECTABLES Mr & Mrs Hare Ornament - Pair of Hares Statue in Choice of Colours (Silver)
THORNE ANTIQUES AND COLLECTABLES£16.504.8★815 rev
My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Alert Hare)
My Square Mile£24.814.7★16 rev
Newest
by launch date
STONE GARDEN MOON GAZING HARE ORNAMENT
Generic£23.735 rev
My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Alert Hare)
My Square Mile£24.8116 rev
My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Moongazing Hare)
My Square Mile£24.8816 rev
Museums & Galleries Set of 4 Cork Backed Coasters - Wild Press Wildflower Hare Design by Helen Ahpornsiri - Statement Coasters for the Home
Museums & Galleries£6.407 rev
Hare Stained Glass Effect Suncatcher - Garden Gift - Animal Lovers - Hare Lovers (19cm)
Image Industry£18.6714 rev
Trending
90-day click momentumSTONE GARDEN MOON GAZING HARE ORNAMENT
Generic£23.734.6★
My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Alert Hare)
My Square Mile£24.814.7★
THORNE ANTIQUES AND COLLECTABLES Mr & Mrs Hare Ornament - Pair of Hares Statue in Choice of Colours (Silver)
THORNE ANTIQUES AND COLLECTABLES£16.504.8★
East of India Tealight Holder White Porcelain Votive Candle Holder Hare Country Farmhouse Design Decoration Home Decor
East of India£11.775.0★
The Leonardo Collection Gazing Hare from the Driftwood Range
The Leonardo Collection£11.774.8★
What buyers say about hare ornaments
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good value for money”
“Just the right size”
“Attractive gift”
“As described”
“Lovely design and quality”
“Delicious biscuits”
“Sturdy and durable”
“Sturdy and durable”
“It's lightweight”
What buyers complain about
“small bronze hare figurine”
“Too expensive”
“not a toy”
“Seem disproportionate to the head”
“Very poor quality definitely not worth the money”
“was lighter than I expected”
Top return reasons
Common questions
- Is hare ornaments profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hare ornaments niche?
- 32 brands and 88 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in hare ornaments?
- Top complaints mined from reviews: Size-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.7%.
- When does demand for hare ornaments peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the hare ornaments niche?
- Listings span £3.91–£52.24; the average listing price is £16.18 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.