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Hare Ornaments

Hare Ornaments shows low returns (0.7%), but soft demand (-39.5% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51

Market size 10Growth 5Conversion 35Competition 85Returns 96Price range 77Avg price 78Brand share 86Review moat 90Quality gap 37
This niche Category average · 5,777 niches

Is Hare Ornaments profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hare Ornaments is a £40K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Hare Ornaments: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -39.5% over the last 90 days and 2.8% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr3K
Search volume / yr-39.5%89K
Conversion rate2.8%
Avg price£16.18

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers32 · 88
Top-5 product click share30%
Open market51%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement40%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews190

Top Hare Ornaments products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

88

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

30%

Top 20: 70%

Open market

47%

  • The Leonardo Collection23%
  • My Square Mile10%
  • Animal Crackers6%
  • Lisa Parker5%
  • THORNE ANTIQUES AND COLLECTABLES4%
  • Generic4%

Hare Ornaments demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR2.8%Products47Brands32Top 5 Brands49%OOS Rate13.5%Rating4.5★Reviews190Avg BSR#1,525
5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Hare Ornaments search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hare28K/yr
  • hare ornaments21K/yr
  • hare gifts28K/yr
  • moon gazing hare7K/yr
  • hare ornaments for the home6K/yr

What reviews say buyers love and hate about Hare Ornaments

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall36%

Good Quality

Value For Money17%

Good value for money

Size-Overall9%

Just the right size

Gifting Purpose8%

Attractive gift

Advertised Vs Actual Product4%

As described

What buyers complain about

76% of reviews
Size-Overall30%

small bronze hare figurine

Value For Money11%

Too expensive

Fun/Entertainment Experience9%

not a toy

Shape/Style9%

Seem disproportionate to the head

Quality-Overall9%

Very poor quality definitely not worth the money

Hare Ornaments return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
25%
2Size-Overall
24%
3Gifting Purpose
9%
4Quality-Overall
8%
5Color
8%

Common Hare Ornaments questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hare Ornaments 53/100 on Amazon United Kingdom — Worth a look. The niche generates £40K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -39.5% over the last 90 days.
Search demand for Hare Ornaments on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.3× the quietest.