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Hare Ornaments

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -39.5% this quarter, so Hare Ornaments is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£40K/yr89K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
30%top-5 click share · 32 brands · 88 sellers

Flapen Score

Hare Ornaments against its category

The dotted line is the Home & Garden average. Past it, Hare Ornaments is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hare Ornaments market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hare Ornaments 89K times last year and spent an estimated £40K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
2.8%
Market size, estimated
£40Ka year
Peak month
December4.3× the quietest month
Top search term
hare28K searches a year

02 · Price

A sale here is worth £16.18.

Listings sell for £16.18 on average, from £3.91 to £52.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.18 that is £0 to £2K a year per listing.

Average price
£16.18inside the $15 to $100 sweet spot
Price range
£3.91–£52.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,525 within Garden Décor. It carries 190 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
62%
Out of stock, average day
13.5%
Average rank
#1,525in Garden Décor
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Hare Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

88

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

30%

Top 20: 70%

Open market

47%

  • The Leonardo Collection23%
  • My Square Mile10%
  • Animal Crackers6%
  • Lisa Parker5%
  • THORNE ANTIQUES AND COLLECTABLES4%
  • Generic4%

Demand

Hare Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Hare Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hare28K/yr
  • hare ornaments21K/yr
  • hare gifts28K/yr
  • moon gazing hare7K/yr
  • hare ornaments for the home6K/yr

Reviews and returns

What reviews say buyers love and hate about Hare Ornaments

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.05

small bronze hare figurine

much smaller than I imagined

OH SOOOOOOOOOOOO SMALL

Value For Money11%+1.29

Too expensive

they look more expensive than they were

Not worth the cost

Fun/Entertainment Experience9%+0.18

not a toy

Shape/Style9%−0.05

Seem disproportionate to the head

Quality-Overall9%+1.26

Very poor quality definitely not worth the money

Love

Quality-Overall36%+1.26

Good Quality

well made

Lovely quality socks

Value For Money17%+1.29

Good value for money

Good Value

worth the money

Size-Overall9%−0.05

Just the right size

Good size and looks like bronze

Great size for tea

Gifting Purpose8%+0.81

Attractive gift

Lovely item bought as a gift

Great gift

Advertised Vs Actual Product4%−0.02

As described

Looks exactly like the photo

just what I wanted

Return

0.7% Return rate 39% Fixable by listing

Defective Material/Parts25%▁▄▇█▅▄
Size-Overall24%▁▆▅▃█▇

small bronze hare figurine

much smaller than I imagined

OH SOOOOOOOOOOOO SMALL

Gifting Purpose9%▁▁▇█▁▁
Quality-Overall8%█▄▂▃▁▁

Very poor quality definitely not worth the money

Color8%█▆▁▃▂▁

FAQ

Common Hare Ornaments questions

Answered from the same tracked data.