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Hanging Storage

Fail

Demand is soft, at -13.7% this quarter, so Hanging Storage is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£281K/yr846K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
47%top-5 click share · 19 brands · 25 sellers

Flapen Score

Hanging Storage against its category

The dotted line is the Home & Garden average. Past it, Hanging Storage is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanging Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hanging Storage 846K times last year and spent an estimated £281K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months
846K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
2.5%
Market size, estimated
£281Ka year
Peak month
January1.9× the quietest month
Top search term
over door storage155K searches a year

02 · Price

A sale here is worth £13.33.

Listings sell for £13.33 on average, from £7.46 to £29.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £13.33 that is £3K to £7K a year per listing.

Average price
£13.33under the $15 to $100 sweet spot
Price range
£7.46–£29.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #15 within Storage & Organisation. It carries 2,995 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#15in Storage & Organisation
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,995per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hanging Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

23%

  • Lifewit25%
  • ULG19%
  • SONGMICS14%
  • SpaceAid7%
  • BrilliantJo7%
  • GRANNY SAYS6%

Demand

Hanging Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Hanging Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over door storage155K/yr
  • hanging storage147K/yr
  • over the door storage60K/yr
  • hanging shelves64K/yr
  • door storage51K/yr
  • behind door storage40K/yr
  • back of door storage41K/yr
  • hanging wardrobe organiser39K/yr
  • hanging organiser27K/yr
  • door hanging storage29K/yr

Reviews and returns

What reviews say buyers love and hate about Hanging Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.10

Very flimsy

not super robust

Not strong

Size-Overall14%−0.04

These are bigger than I expected

Didn't fit

they tiny

Quality-Overall11%+0.36

Rubbish

very low quality item - keeps on collapsing

Poor quality

Durability5%−0.05

Broke quick

Not that durable

Snapped within a month of purchase

Functionality-Overall3%−0.04

Absolutely rubbish couldn't hold up a feather

not executed well

Love

Storage Capacity28%+3.30

Perfect storage

good capacity

loads of storage

Strength16%−0.10

Sturdy and easy to build

Hooks are good and strong

Surprisingly strong

Quality-Overall16%+0.36

it's seems fantastic quality not flimsy

Good quality it is good for organising your bathroom

Amazing quality

Value For Money9%+0.25

Great value for money

Excellent value

GOOD VALUE

Size-Overall6%−0.04

Fits well

Fits well in the closet or bathroom door

fits the door well

Return

1.3% Return rate 62% Fixable by listing

Size-Overall51%▆▆▇█▇▇

These are bigger than I expected

Didn't fit

they tiny

Strength11%▆▇█▆▄▅

Very flimsy

not super robust

Not strong

Quality-Overall8%▇▇▆▅█▇

Rubbish

very low quality item - keeps on collapsing

Poor quality

Defective Material/Parts3%█▅▂▃▃▂
Material Quality2%▃▆█▄▃▆

the rest is just material

Only down fall is I'm not sure how long it will last as material is shockingly thin and feels cheap

FAQ

Common Hanging Storage questions

Answered from the same tracked data.