Handheld Fan
PassHandheld Fan scores 77 out of 100, a Pass. Shoppers spend $6.3M a year here, search demand grew >1,000% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 77 / 100Top 1% of 5,777 Home & Garden niches · +26 vs the category median of 5177
- Market size
- £6.3M/yr11.0M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 34%top-5 click share · 33 brands · 72 sellers
Flapen Score
Handheld Fan against its category
The dotted line is the Home & Garden average. Past it, Handheld Fan is stronger. Inside it, weaker.
Market
The Handheld Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Handheld Fan 11.0M times last year and spent an estimated £6.3M. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul. Flapen scores it 77 out of 100, a Pass.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.3M a year.
- Searches, last 12 months
- 11.0M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £6.3Ma year
- Peak month
- July39.3× the quietest month
- Top search term
- handheld fan3.1M searches a year
02 · Price
A sale here is worth £12.42.
Listings sell for £12.42 on average, from £6.42 to £19.52. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At £12.42 that is £124K to £155K a year per listing.
- Average price
- £12.42under the $15 to $100 sweet spot
- Price range
- £6.42–£19.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £124K–£155K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #109 within Heating, Cooling & Air Quality. It carries 4,209 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #109in Heating, Cooling & Air Quality
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,209per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 22 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Handheld Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jsdoin Hand Held Fan Portable Handheld USB Rechargeable Fans with 5 Speeds Battery Operated Mini Fan Foldable Desk Desktop Fans with LED Display for Home Office Bedroom Outdoor Travel (DarkBlue)
- Price
- £15.05
- Rating
- 4.4/5
- Reviews
- 16,075
- Age
- 6y ago
Bearwind Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air Battery Operated Travel Essentials Holiday Gifts for Women Men (Black)
- Price
- £19.10
- Rating
- 4.6/5
- Reviews
- 3,065
- Age
- 7mo ago
Deyhoc Handheld Fan Rechargeable with LED Display & Clip 1-199 Speed
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 893
- Age
- 7mo ago
Jsdoin Hand Held Fan Portable Handheld USB Rechargeable Fans with 5 Speeds Battery Operated Mini Fan Foldable Desk Desktop Fans with LED Display for Home Office Bedroom Outdoor Travel (Green)
- Price
- £15.47
- Rating
- 4.4/5
- Reviews
- 16,075
- Age
- 3y ago
TUNISE Handheld Fan Rechargeable Portable Fan with 4000mAh Hand Fan with LED Display 180 Adjustable 6 Speed Travel Fan & Power Bank for Home Office Bedroom Outdoor
- Price
- £12.66
- Rating
- 4.3/5
- Reviews
- 13,951
- Age
- 1y ago
Trending
90-day click momentumDeyhoc Handheld Fan Rechargeable with LED Display & Clip 1-199 Speed
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 893
- Age
- 7mo ago
DDKJ Portable Hand held Fan with Turbo Mode 199 Stepless Speed Power LED Display 10H Cooling USB 3500mAh Battery Mini Personal Fan with Holder & Lanyard for Women Men Kids Travel Bedroom Office Desk
- Price
- £12.45
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 5mo ago
Jsdoin Mini Handheld Fan Powerful Desk Fan with Buckle Cute Design 3 Speed Personal Small Portable Lightweight Makeup Rechargeable USB Fan for Stylish Girl Women Men Indoor Outdoor (Blue)
- Price
- £9.01
- Rating
- 4.0/5
- Reviews
- 1,035
- Age
- 2y ago
Jsdoin Hand Held Fan Portable Handheld USB Rechargeable Fans with 5 Speeds Battery Operated Mini Fan Foldable Desk Desktop Fans with LED Display for Home Office Bedroom Outdoor Travel (Pink)
- Price
- £14.43
- Rating
- 4.4/5
- Reviews
- 16,075
- Age
- 6y ago
Jsdoin Hand Held Fan Portable Handheld USB Rechargeable Fans with 5 Speeds Battery Operated Mini Fan Foldable Desk Desktop Fans with LED Display for Home Office Bedroom Outdoor Travel (Green)
- Price
- £15.47
- Rating
- 4.4/5
- Reviews
- 16,075
- Age
- 3y ago
Newest
by launch dateDDKJ Portable Hand held Fan with Turbo Mode 199 Stepless Speed Power LED Display 10H Cooling USB 3500mAh Battery Mini Personal Fan with Holder & Lanyard for Women Men Kids Travel Bedroom Office Desk
- Price
- £12.45
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 5mo ago
Handheld Fan USB Rechargeable Portable Mini Hand Held Fan with 6 Speeds 4000mAh Battery Operated Foldable Desk Small Fans with LED Display for Home Office Travel Outdoor Use Summer Gift (Blue)
- Price
- £12.11
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 6mo ago
Deyhoc Handheld Fan Rechargeable with LED Display & Clip 1-199 Speed
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 893
- Age
- 7mo ago
Aecooly Mighty Handheld Portable Fan USB Rechargeable Mini Personal 5 Speeds Wind 20H Max Cooling 3 Flexible Modes Foldable Fan with Battery Level LED Display Travel Essentials Gifts for Women-Beige
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 923
- Age
- 7mo ago
Bearwind Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air Battery Operated Travel Essentials Holiday Gifts for Women Men (Black)
- Price
- £19.10
- Rating
- 4.6/5
- Reviews
- 3,065
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
72
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
34%
Top 20: 73%
Open market
41%
- Jsdoin27%
- Bearwind9%
- Aecooly6%
- TUNISE6%
- Deyhoc6%
- gaiatop5%
Demand
Handheld Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 39.3×
Search terms
Top Handheld Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- handheld fan3.1M/yr
- portable fan1.5M/yr
- hand fan1.1M/yr
- hand held fans993K/yr
- mini fan604K/yr
- hand held fan566K/yr
- fan handheld524K/yr
- rechargeable fan406K/yr
- hand held fans rechargeable373K/yr
- handheld fan rechargeable306K/yr
Reviews and returns
What reviews say buyers love and hate about Handheld Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Didnt last
broke quickly
Does not charge
Doesnt hold charge
Did not charge
Bad battery life
Battery does not last
short battery life
Bad quality
Reduced quality
Unreliable Quality
Not strong
flimsy
Bit flimsy
Love
Fan is strong enough
Seems sturdy
The fan looks very elegant and sturdy
Recharges quickly
Charge lasts
Charge lasts forever
The build quality feels excellent
Brilliant quality
the build quality is solid
Decent battery life
Amazing battery life
Battery lasts ages
Fair price
not expensive
Cheap price
Return
0.5% Return rate 9% Fixable by listing
did not turn on
Just stopped working
Did not work
Does not charge
Doesnt hold charge
Did not charge
Not strong
flimsy
Bit flimsy
A bit larger
It's small
But it is short
Breaks easily
Didnt last
broke quickly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handheld Fan questions
Answered from the same tracked data.