Hand Whisk
FailThe top 5 brands take 100% of clicks, so Hand Whisk is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £134K/yr59K searches / yr
- 90-day growth
- -37.7%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 41 sellers
Flapen Score
Hand Whisk against its category
The dotted line is the Home & Garden average. Past it, Hand Whisk is stronger. Inside it, weaker.
Market
The Hand Whisk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Whisk 59K times last year and spent an estimated £134K. All 3 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -37.7%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £134Ka year
- Peak month
- February4.4× the quietest month
- Top search term
- kenwood hand mixer55K searches a year
02 · Price
A sale here is worth £30.16.
Listings sell for £30.16 on average, from £15.99 to £68.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £30.16 that is £8K to £15K a year per listing.
- Average price
- £30.16inside the $15 to $100 sweet spot
- Price range
- £15.99–£68.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£15K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Small Kitchen Appliances. It carries 3,259 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Small Kitchen Appliances
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,259per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Hand Whisk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
- Price
- £29.71
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago

Kenwood Hand Mixer Electric Whisk 5 Speeds Stainless Steel Kneaders and Beaters for Durability and Strength 450 W HMP30.A0WH White
- Price
- £21.92
- Rating
- 4.6/5
- Reviews
- 6,540
- Age
- 6y ago

Kenwood Handmixer 450W 5 Speeds Stainless Steel Kneaders and Beaters for Durability and Strength HMP30.A0SI- Silver
- Price
- £23.31
- Rating
- 4.6/5
- Reviews
- 6,540
- Age
- 6y ago

Kenwood QuickMix Lite Lightweight Hand Mixer Twin Beaters with Slow Speed Start SureEject Tool Cord Wrap HMP10.00WH 300W Motor Dishwasher Safe White
- Price
- £15.99
- Rating
- 4.6/5
- Reviews
- 7,564
- Age
- 5y ago

Kenwood QuickMix Go HMP40.000RD Portable Hand Mixer with Integrated Carrying Case SureEject Release Stainles Steel Beater and Kneaders Included Measuring Spoon 350W Clay Red
- Price
- £29.07
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago
Trending
90-day click momentum
Russell Hobbs Desire Electric Hand Mixer with 5 speeds & turbo setting 2 chrome plated beaters & 2 chrome plated dough hooks inc all dishwasher safe Easy release button 350W 24672
- Price
- £18.07
- Rating
- 4.3/5
- Reviews
- 1,966
- Age
- 7y ago

Kenwood Triblade XL Hand Blender Mixer with Anti-Splash Chopper 500ml Metal Whisk and Masher Attachment and BPA-Free Plastic Beaker HBM60.307GY Dishwasher Safe 1000W Grey
- Price
- £68.01
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 5y ago

Kenwood Hand Mixer Electric Whisk 5 Speeds Stainless Steel Kneaders and Beaters for Durability and Strength 450 W HMP30.A0WH White
- Price
- £21.92
- Rating
- 4.6/5
- Reviews
- 6,540
- Age
- 6y ago

Kenwood Triblade Hand Blender Mixer with Anti-Splash Masher Attachment and BPA-Free Plastic Beaker HBM40.004WH Dishwasher Safe 850W White
- Price
- £39.96
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 5y ago

Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
- Price
- £29.71
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago
Newest
by launch date
Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
- Price
- £29.71
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago

Kenwood QuickMix Go HMP40.000RD Portable Hand Mixer with Integrated Carrying Case SureEject Release Stainles Steel Beater and Kneaders Included Measuring Spoon 350W Clay Red
- Price
- £29.07
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago

Kenwood QuickMix+ HMP50.000BK Hand Mixer with Variable Speed and Pulse Function Stainless Steel Beaters Included Mixer for Baking with Silent Motor 650W Black
- Price
- £37.46
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 2y ago

Kenwood QuickMix Lite Lightweight Hand Mixer Twin Beaters with Slow Speed Start SureEject Tool Cord Wrap HMP10.00WH 300W Motor Dishwasher Safe White
- Price
- £15.99
- Rating
- 4.6/5
- Reviews
- 7,564
- Age
- 5y ago

Kenwood Triblade XL Hand Blender Mixer with Anti-Splash Chopper 500ml Metal Whisk and Masher Attachment and BPA-Free Plastic Beaker HBM60.307GY Dishwasher Safe 1000W Grey
- Price
- £68.01
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Kenwood96%
- LILPARTNER3%
- Russell Hobbs2%
Demand
Hand Whisk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.4×
Reviews and returns
What reviews say buyers love and hate about Hand Whisk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after 4 times of using
Stopped working after a couple of uses
Didnt last
Poor quality
Absolutely rubbish
Cheap rubbish you get what you pay for
Value for Money: No
Not worth the money
It's a bit pricey for what you get
Failed to mix bread dough
Worst mixer I ever used
This mixer was very disappointing
a bit fiddly
Hard to get the beaters off on occasions
Made it very hard to use
Love
Mixes well
good mixer for the price
Great mixer
Superb performance
Excellent product
Always reliable
worth the money
Good value for money
Good value
Easy to use
Easy to Store & Use
are easily removed
as described
It does what its supposed to do
does the job
Return
1.8% Return rate 8% Fixable by listing
nothing turned
Sending you stuff that doesnt work
doesnt actually work well
Failed to mix bread dough
Worst mixer I ever used
This mixer was very disappointing
Broken after 4 times of using
Stopped working after a couple of uses
Didnt last
Kenwood mixer - attachments poor quality so failed shortly after purchase
the blade of the masher attachmet has broken
Whisk attachment failed after 6 weeks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Whisk questions
Answered from the same tracked data.









