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Hand Whisk

Fail

The top 5 brands take 100% of clicks, so Hand Whisk is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£134K/yr59K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 41 sellers

Flapen Score

Hand Whisk against its category

The dotted line is the Home & Garden average. Past it, Hand Whisk is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Whisk 59K times last year and spent an estimated £134K. All 3 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
7.6%
Market size, estimated
£134Ka year
Peak month
February4.4× the quietest month
Top search term
kenwood hand mixer55K searches a year

02 · Price

A sale here is worth £30.16.

Listings sell for £30.16 on average, from £15.99 to £68.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £30.16 that is £8K to £15K a year per listing.

Average price
£30.16inside the $15 to $100 sweet spot
Price range
£15.99–£68.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Small Kitchen Appliances. It carries 3,259 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Small Kitchen Appliances
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,259per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hand Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Kenwood96%
  • LILPARTNER3%
  • Russell Hobbs2%

Demand

Hand Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.4×

Reviews and returns

What reviews say buyers love and hate about Hand Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.22

Broken after 4 times of using

Stopped working after a couple of uses

Didnt last

Quality-Overall14%+0.14

Poor quality

Absolutely rubbish

Cheap rubbish you get what you pay for

Value For Money7%

Value for Money: No

Not worth the money

It's a bit pricey for what you get

Mixing/Blending6%+1.75

Failed to mix bread dough

Worst mixer I ever used

This mixer was very disappointing

Ease Of Use4%+0.65

a bit fiddly

Hard to get the beaters off on occasions

Made it very hard to use

Love

Mixing/Blending27%+1.75

Mixes well

good mixer for the price

Great mixer

Quality-Overall13%+0.14

Superb performance

Excellent product

Always reliable

Value For Money10%

worth the money

Good value for money

Good value

Ease Of Use8%+0.65

Easy to use

Easy to Store & Use

are easily removed

Advertised Vs Actual Product5%+0.38

as described

It does what its supposed to do

does the job

Return

1.8% Return rate 8% Fixable by listing

Functionality-Overall22%▅▅▆▇██

nothing turned

Sending you stuff that doesnt work

doesnt actually work well

Mixing/Blending7%▃▇▄▅█▇

Failed to mix bread dough

Worst mixer I ever used

This mixer was very disappointing

Durability7%▆▃█▆▅▅

Broken after 4 times of using

Stopped working after a couple of uses

Didnt last

Add-Ons/Attachments7%█▃▅▅▃▅

Kenwood mixer - attachments poor quality so failed shortly after purchase

the blade of the masher attachmet has broken

Whisk attachment failed after 6 weeks

Product Condition6%▁███▇█

FAQ

Common Hand Whisk questions

Answered from the same tracked data.