Hand Towels
MaybeReturns run at only 0.4% of orders. But demand is soft, at -14.2% this quarter, so Hand Towels is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £149K/yr347K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 34 sellers
Flapen Score
Hand Towels against its category
The dotted line is the Home & Garden average. Past it, Hand Towels is stronger. Inside it, weaker.
Market
The Hand Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Towels 347K times last year and spent an estimated £149K. The top 5 brands take 64% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £149Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- hand towel128K searches a year
02 · Price
A sale here is worth £10.13.
Listings sell for £10.13 on average, from £3.24 to £23.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.13 that is £3K to £5K a year per listing.
- Average price
- £10.13under the $15 to $100 sweet spot
- Price range
- £3.24–£23.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #34 within Bathroom. It carries 2,644 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 7.0%
- Average rank
- #34in Bathroom
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,644per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hand Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Towels - Premium Hand Towels - 100% Combed Ring Spun Cotton Ultra Soft and Highly Absorbent Extra Large Thick Hand towels 41 x 71 cm Hotel & Spa Quality Hand Towels (6-Pack) (Grey)
- Price
- £9.89
- Rating
- 4.3/5
- Reviews
- 26,902
- Age
- 6y ago

Catherine Lansfield Zero Twist Cotton 50x85cm Hand Towel Silver Grey
- Price
- £3.54
- Rating
- 4.5/5
- Reviews
- 1,364
- Age
- 10y ago

GC GAVENO CAVAILIA Ultra Soft Hand Towels For Bathroom 4 Pk Egyptian Cotton Towels Highly Water Absorbent Charcoal 50x80 Cm 555957
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 475
- Age
- 5y ago

Makooz Bathroom and Kitchen 2 Pc Hand Towels Pack - 500 GSM Natural 100% Egyptian Cotton -Quick Dry and Absorbent - Fast Drying Soft and Luxurious Bath Hand Towel Set (Grey 50x80 CM)
- Price
- £9.18
- Rating
- 3.7/5
- Reviews
- 1,148
- Age
- 5y ago

Olivia Rocco Pack Of 6 Stripe Towels Easy Care 100% Cotton Colourful Absorbent And Quick Dry Hand Towels Bath Sheets Holiday Gym Beach (6 x Hand Towels)
- Price
- £10.99
- Rating
- 4.1/5
- Reviews
- 600
- Age
- 3y ago
Trending
90-day click momentum
CleaZeny 3-Pack Microfibre Hand Towels Grey 30x60cm Highly Absorbent
- Price
- £8.38
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 4mo ago

GC GAVENO CAVAILIA Ultra Soft Hand Towels For Bathroom 4 Pk Egyptian Cotton Towels Highly Water Absorbent Charcoal 50x80 Cm 555957
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 475
- Age
- 5y ago

Catherine Lansfield Quick Dry Cotton Hand Towel Blue
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 422
- Age
- 3y ago

Lumimi 4-Pack Luxury Hand Towel Set 29 L x 13 W Superior Absorbency Reusable Quick-Dry Design for Bathroom Gym Salon 4 Colors
- Price
- £8.11
- Rating
- 3.3/5
- Reviews
- 135
- Age
- 1y ago

LIXURIATE Stripe Designed Tea Towels for Kitchen - 100% Cotton | Super Absorbent & Quick Drying Hotel Quality Kitchen Towels Set | Machine Washable for Everyday Use (Grey & Black 5 Pack)
- Price
- £9.65
- Rating
- 4.3/5
- Reviews
- 2,251
- Age
- 3y ago
Newest
by launch date
CleaZeny 3-Pack Microfibre Hand Towels Grey 30x60cm Highly Absorbent
- Price
- £8.38
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 4mo ago

Lumimi 4-Pack Luxury Hand Towel Set 29 L x 13 W Superior Absorbency Reusable Quick-Dry Design for Bathroom Gym Salon 4 Colors
- Price
- £8.11
- Rating
- 3.3/5
- Reviews
- 135
- Age
- 1y ago

Amazon Basics Organic Cotton Hand Towels for Bathroom Soft and Absorbent Towel Set Fade Resistant 41 x 66 cm Taupe 6-Pack
- Price
- £10.16
- Rating
- 4.5/5
- Reviews
- 1,806
- Age
- 1y ago

VIVOTE Hand Towels with Hanging Loop Microfiber Kitchen Hand Towels Grey
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 2y ago

LIXURIATE Stripe Designed Tea Towels for Kitchen - 100% Cotton | Super Absorbent & Quick Drying Hotel Quality Kitchen Towels Set | Machine Washable for Everyday Use (Grey & Black 5 Pack)
- Price
- £9.65
- Rating
- 4.3/5
- Reviews
- 2,251
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
34
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
48%
Top 20: 85%
Open market
30%
- Utopia Towels22%
- Catherine Lansfield19%
- GC GAVENO CAVAILIA9%
- Makooz7%
- Amazon Basics6%
- Olivia Rocco6%
Demand
Hand Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.3×
Search terms
Top Hand Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand towel128K/yr
- hand towels for kitchen58K/yr
- kitchen hand towels42K/yr
- grey hand towels21K/yr
- kitchen hand towels for hand drying11K/yr
- cotton hand towels12K/yr
- kitchen hand towel11K/yr
- bathroom hand towel8K/yr
- towel hand5K/yr
- luxury hand towels6K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Average Quality
Quality of towels questionable
really cheap quality
not very thick
Paper thin and as small as a tea towel, they even have the cheek to charge you postage if you ask to return them
This towel was so thin I couldnt believe it
these are really small
I think they a still a little too small for bathroom use
Bigger then I though
Not absorbent
they are not as absorbent as most towels of their size
Does not absorb a drop
Nothing like the picture
Looks nothing like the picture
Not as described
Love
Nice quality,although the threads pull easy
Beautiful quality
Great quality and size for kitchen
Great value for money
Good Value
Excellent value
Incredibly Soft
The fabric is soft
Super soft towels
Very absorbent
absorb water effectively
Super absorbent
wash well
They still look great after washing
These are nice quality, wash well and are a good and useful size for hand towels
Return
0.4% Return rate 51% Fixable by listing
these are really small
I think they a still a little too small for bathroom use
Bigger then I though
Average Quality
Quality of towels questionable
really cheap quality
they were supposed to be grey and black
Very disappointed with colour
Colour is darker than in the picture
Nothing like the picture
Looks nothing like the picture
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Towels questions
Answered from the same tracked data.









