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Hand Sewing Machines

Pass

Hand Sewing Machines scores 66 out of 100, a Pass. Shoppers spend an estimated $374K a year here, demand is soft, at -2.5% this quarter, and an estimated 4.0% of orders come back.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£374K/yr482K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
26%top-5 click share · 45 brands · 75 sellers

Flapen Score

Hand Sewing Machines against its category

The dotted line is the Home & Garden average. Past it, Hand Sewing Machines is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Sewing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Sewing Machines 482K times last year and spent an estimated £374K. The top 5 brands take 40% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.6%
Market size, estimated
£374Ka year
Peak month
June1.3× the quietest month
Top search term
handheld sewing machine84K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £5.65 to £74.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £16.91 that is £2K to £4K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£5.65–£74.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 50.3% of listings are out of stock. The average listing ranks #64 within Sewing. It carries 261 reviews at 3.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
96%
Out of stock, average day
50.3%
Average rank
#64in Sewing
Average rating
3.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
67

04 · Newcomers

5 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hand Sewing Machines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

75

Est. top-5 brand share

40%

Top 20: 81%

Est. top-5 click share

26%

Top 20: 62%

Open market

55%

  • Jokoo10%
  • KPCB Tech9%
  • TMANI8%
  • Haptique7%
  • VxoDhuuo5%
  • CINAMON5%

Demand

Hand Sewing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hand Sewing Machines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • handheld sewing machine84K/yr
  • mini sewing machine80K/yr
  • hand sewing machine75K/yr
  • hand held sewing machine uk49K/yr
  • small sewing machine39K/yr
  • portable sewing machine26K/yr
  • stitching machine19K/yr
  • hand held sewing machine18K/yr
  • handheld sewing machine uk17K/yr
  • sewing machine handheld10K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Sewing Machines

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Quality-Overall”
4.0%of orders come back
“After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hand Sewing Machines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data