Hand Sewing Machines
PassHand Sewing Machines scores 66 out of 100, a Pass. Shoppers spend $374K a year here, demand is soft, at -2.5% this quarter, and returns run at 4.0% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £374K/yr482K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 26%top-5 click share · 45 brands · 75 sellers
Flapen Score
Hand Sewing Machines against its category
The dotted line is the Home & Garden average. Past it, Hand Sewing Machines is stronger. Inside it, weaker.
Market
The Hand Sewing Machines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Sewing Machines 482K times last year and spent an estimated £374K. The top 5 brands take 40% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.
- Searches, last 12 months
- 482K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £374Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- handheld sewing machine84K searches a year
02 · Price
A sale here is worth £16.91.
Listings sell for £16.91 on average, from £5.65 to £74.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £16.91 that is £2K to £4K a year per listing.
- Average price
- £16.91inside the $15 to $100 sweet spot
- Price range
- £5.65–£74.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 50.3% of listings are out of stock. The average listing ranks #64 within Sewing. It carries 261 reviews at 3.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 96%
- Out of stock, average day
- 50.3%
- Average rank
- #64in Sewing
- Average rating
- 3.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 261per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 5 of last year's 40 launches as successful.
40 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Hand Sewing Machines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mini Sewing Machine for Beginners Electric Sewing Machines with 42PCS Sewing Tools and Extension Table Gift for Kids
- Price
- £30.15
- Rating
- 3.9/5
- Reviews
- 6,456
- Age
- 7y ago

Handheld Sewing Machine Mini Portable Electric Sewing Machine for Beginners Adult (Black)
- Price
- £13.87
- Rating
- 3.2/5
- Reviews
- 30
- Age
- 3mo ago

JML Magic Stitch Handheld Sewing Machine - Compact & Portable for On-the-Go Repairs Sewing Kit Accessories Denim to Delicate Fabric Repair Cord-free Battery Operation with Thread Spools Included
- Price
- £5.65
- Rating
- 3.6/5
- Reviews
- 1,832
- Age
- 5y ago

Handheld Sewing Machine Mini Hand Sewing Machine for Beginners Electric Portable Sewing Machine with Sewing Kit Easy to Use Ideal for Home Travel DIY Crafts Quick Home Clothing Repair
- Price
- £23.31
- Rating
- 1.9/5
- Reviews
- 8
- Age
- 1mo ago

Handheld Sewing Machine Mini Electric Handy Sewing Machine Quick Portable Mending Machine perfect for Beginners Sewing Curtain DIY Fabric Cloth Jeans Pet Clothes
- Price
- £23.16
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago
Trending
90-day click momentum
Handheld Sewing Machine Mini Portable Electric Sewing Machine for Beginners Adult (Black)
- Price
- £13.87
- Rating
- 3.2/5
- Reviews
- 30
- Age
- 3mo ago

Handheld Sewing Machine Handheld Sewing Machine Mini Portable Electric Sewing Machine for Beginners Adult (Black)
- Price
- £13.33
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 4mo ago

Handheld Sewing Machine Mini Electric Handy Sewing Machine Quick Portable Mending Machine perfect for Beginners Sewing Curtain DIY Fabric Cloth Jeans Pet Clothes
- Price
- £23.16
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago

VxoDhuuo Handheld Sewing Machine Easy to Use Mini Sewing Machines for Home & Travel Quick Sewing Clothing
- Price
- £11.64
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 2mo ago

Handheld Sewing Machine Portable Sewing Machines Easy Operate Mini Sewing Machine for Beginners Electric Sewing Machines for Various Fabrics Tool Kit for Clothing Repair and Sewing Crafts (black)
- Price
- £7.63
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 2y ago
Newest
by launch date
Handheld Sewing Machine Mini Hand Sewing Machine for Beginners Electric Portable Sewing Machine with Sewing Kit Easy to Use Ideal for Home Travel DIY Crafts Quick Home Clothing Repair
- Price
- £23.31
- Rating
- 1.9/5
- Reviews
- 8
- Age
- 1mo ago

Handheld Sewing Machine Mini Electric Handy Sewing Machine
- Price
- £22.85
- Rating
- 1.0/5
- Reviews
- 4
- Age
- 1mo ago

VxoDhuuo Handheld Sewing Machine Easy to Use Mini Sewing Machines for Home & Travel Quick Sewing Clothing
- Price
- £11.64
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 2mo ago

Handheld Sewing Machine Mini Electric Handy Sewing Machine Quick Portable Mending Machine perfect for Beginners Sewing Curtain DIY Fabric Cloth Jeans Pet Clothes
- Price
- £23.16
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago

Handheld Sewing Machine Mini Portable Electric Sewing Machine for Beginners Adult (Black)
- Price
- £13.87
- Rating
- 3.2/5
- Reviews
- 30
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
75
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
26%
Top 20: 62%
Open market
55%
- Jokoo10%
- KPCB Tech9%
- TMANI8%
- Haptique7%
- VxoDhuuo5%
- CINAMON5%
Demand
Hand Sewing Machines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hand Sewing Machines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- handheld sewing machine84K/yr
- mini sewing machine80K/yr
- hand sewing machine75K/yr
- hand held sewing machine uk49K/yr
- small sewing machine39K/yr
- portable sewing machine26K/yr
- stitching machine19K/yr
- hand held sewing machine18K/yr
- handheld sewing machine uk17K/yr
- sewing machine handheld10K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Sewing Machines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made
Very poor quality and flimsy
Bad quality
it would not turn on at all
Doesn't work
it does not work as described
Would Not stitch
Not stitching
Not stitching properly
Cumbersome to use
hard to control
Not user friendly
Instructions are not the best
Almost impossible to read any instructions
Poor instructions
Love
easy to handle
easy to hold
Easy to use
produces excellent stitching
I am very pleased with this stitching machine
smooth stitching
Good value for money
not expensive
Good value
Good quality
feels well-made
The gun itself appears to be a good quality
It gets the job done
Does the job
Expectations met
Return
4.0% Return rate 10% Fixable by listing
it would not turn on at all
Doesn't work
it does not work as described
Would Not stitch
Not stitching
Not stitching properly
This just wasn't fit for that purpose
the fasteners are short
Very small
After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made
Very poor quality and flimsy
Bad quality
Cumbersome to use
hard to control
Not user friendly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Sewing Machines questions
Answered from the same tracked data.









