Hand Blender
MaybeShoppers spend $2.9M a year here. But demand is soft, at -32.6% this quarter, so Hand Blender is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £2.9M/yr2.1M searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 62 sellers
Flapen Score
Hand Blender against its category
The dotted line is the Home & Garden average. Past it, Hand Blender is stronger. Inside it, weaker.
Market
The Hand Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Blender 2.1M times last year and spent an estimated £2.9M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £2.9Ma year
- Peak month
- November2.6× the quietest month
- Top search term
- hand blender1.1M searches a year
02 · Price
A sale here is worth £20.53.
Listings sell for £20.53 on average, from £8.00 to £32.63. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £20.53 that is £123K to £164K a year per listing.
- Average price
- £20.53inside the $15 to $100 sweet spot
- Price range
- £8.00–£32.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £123K–£164K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #11 within Small Kitchen Appliances. It carries 3,778 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #11in Small Kitchen Appliances
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,778per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hand Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 27,668
- Age
- 11y ago
Bonsenkitchen Hand Blender 2 Speeds Stainless Steel Blade Black
- Price
- £11.74
- Rating
- 4.3/5
- Reviews
- 3,934
- Age
- 4y ago
Russell Hobbs Desire 3 in 1 Electric Hand Blender Fruit & Veg Mini Chopper & Whisk attachment Stainless steel blending leg whisk & blades 500ml capacity chopping bowl & 700ml beaker 500W 24702
- Price
- £26.88
- Rating
- 4.1/5
- Reviews
- 6,815
- Age
- 7y ago
Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 819
- Age
- 5y ago
Bosch CleverMixx Hand Blender with beaker MSM2610BGB Black & Anthracite
- Price
- £21.35
- Rating
- 4.6/5
- Reviews
- 2,754
- Age
- 10y ago
Trending
90-day click momentum
Bonsenkitchen 1000W 4-in-1 Hand Blender Set Stainless Steel Stick Blender
- Price
- £22.71
- Rating
- 4.3/5
- Reviews
- 3,971
- Age
- 7mo ago
Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
- Price
- £23.17
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago
Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 819
- Age
- 5y ago
Tefal 3in1 Optichef Hand Stick Blender 20 speeds and pulse Powelix Blades Technology 800ml beaker 1000W 500 ml Chopper Food Processor Dishwasher Safe Parts HB643842 Black
- Price
- £32.63
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 2y ago
Andrew James 5-in-1 Hand Blender Set 1000W Immersion Blender 8-Speed Turbo Boost 750ml Beaker 860ml Chopper Electric Whisk Milk Frother Potato Masher Food Processor Stick Blender
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch dateAmazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
- Price
- £23.17
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago
Bonsenkitchen 1000W 4-in-1 Hand Blender Set Stainless Steel Stick Blender
- Price
- £22.71
- Rating
- 4.3/5
- Reviews
- 3,971
- Age
- 7mo ago
Hand Blender soft start Variable Speed 3 in 1 Stick Blenders for kitchen 1100W Scratch Resistant immersion blender With Whisk 800ml Beaker 600ml Chopper for Soup Baby Food and Smoothies
- Price
- £20.66
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 12mo ago
Tefal Black Collection Hand Blender 2 Speeds Pulse 2 stainless Steel Blades Powerful 450W Anti-splash Foot Smoothies Soups Mayonnaise Sauces Kitchen Compact Dishwasher Safe Parts HB4718G0
- Price
- £19.01
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 1y ago
Andrew James 5-in-1 Hand Blender Set 1000W Immersion Blender 8-Speed Turbo Boost 750ml Beaker 860ml Chopper Electric Whisk Milk Frother Potato Masher Food Processor Stick Blender
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
62
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Russell Hobbs42%
- Bonsenkitchen17%
- Bosch15%
- Tefal11%
- andrew james5%
- Amazon Basics3%
- Open — no brand owns it (3 brands, 7%)
Demand
Hand Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Hand Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand blender1.1M/yr
- stick blender228K/yr
- hand blenders for kitchen144K/yr
- immersion blender119K/yr
- hand blenders83K/yr
- handheld blender50K/yr
- blender handheld69K/yr
- stick blenders for the kitchen50K/yr
- hand held blender46K/yr
- hand blender 3 in 137K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Broke after one use
Does not last
Cheap rubbish
Cheap quality
Bad quality
no blend
Doesnt blend anything
the power is not strong enough to blend
the attachments are utter rubbish and stop working, fall to bits after a short time
Not attaching properly
fiddly attachments
smelling of nausiating burnt plastic
I have noticed a burning smell
Started smelling plastic
Love
The build quality is excellent
Premium quality
Excellent product
Excellent value
Great value
Fair price
It blends very well
Great blender
An excellent mixer
easy to control
Ease of use
Its really handy
easy to wash
cleans easily
It also cleans up easily
Return
1.7% Return rate 15% Fixable by listing
Breaks easily
Broke after one use
Does not last
Cheap rubbish
Cheap quality
Bad quality
heavier than I anticipated
Very heavy
it does make the device a bit heavy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Blender questions
Answered from the same tracked data.