Hand Blender
MaybeShoppers spend an estimated $2.9M a year here. But demand is soft, at -32.6% this quarter, so Hand Blender is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £2.9M/yr2.1M searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 62 sellers
Flapen Score
Hand Blender against its category
The dotted line is the Home & Garden average. Past it, Hand Blender is stronger. Inside it, weaker.
Market
The Hand Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Blender 2.1M times last year and spent an estimated £2.9M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £2.9Ma year
- Peak month
- November2.6× the quietest month
- Top search term
- hand blender1.1M searches a year
02 · Price
A sale here is worth £20.53.
Listings sell for £20.53 on average, from £8.00 to £32.63. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £20.53 that is £123K to £164K a year per listing.
- Average price
- £20.53inside the $15 to $100 sweet spot
- Price range
- £8.00–£32.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £123K–£164K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #11 within Small Kitchen Appliances. It carries 3,778 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #11in Small Kitchen Appliances
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,778per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hand Blender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 27,668
- Age
- 11y ago

Bonsenkitchen Hand Blender 2 Speeds Stainless Steel Blade Black
- Price
- £11.74
- Rating
- 4.3/5
- Reviews
- 3,934
- Age
- 4y ago

Russell Hobbs Desire 3 in 1 Electric Hand Blender Fruit & Veg Mini Chopper & Whisk attachment Stainless steel blending leg whisk & blades 500ml capacity chopping bowl & 700ml beaker 500W 24702
- Price
- £26.88
- Rating
- 4.1/5
- Reviews
- 6,815
- Age
- 7y ago

Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 819
- Age
- 5y ago

Bosch CleverMixx Hand Blender with beaker MSM2610BGB Black & Anthracite
- Price
- £21.35
- Rating
- 4.6/5
- Reviews
- 2,754
- Age
- 10y ago
Trending
estimated 90-day click momentum
Bonsenkitchen 1000W 4-in-1 Hand Blender Set Stainless Steel Stick Blender
- Price
- £22.71
- Rating
- 4.3/5
- Reviews
- 3,971
- Age
- 7mo ago

Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
- Price
- £23.17
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago

Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 819
- Age
- 5y ago

Tefal 3in1 Optichef Hand Stick Blender 20 speeds and pulse Powelix Blades Technology 800ml beaker 1000W 500 ml Chopper Food Processor Dishwasher Safe Parts HB643842 Black
- Price
- £32.63
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 2y ago

Andrew James 5-in-1 Hand Blender Set 1000W Immersion Blender 8-Speed Turbo Boost 750ml Beaker 860ml Chopper Electric Whisk Milk Frother Potato Masher Food Processor Stick Blender
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch date
Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
- Price
- £23.17
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago

Bonsenkitchen 1000W 4-in-1 Hand Blender Set Stainless Steel Stick Blender
- Price
- £22.71
- Rating
- 4.3/5
- Reviews
- 3,971
- Age
- 7mo ago

Hand Blender soft start Variable Speed 3 in 1 Stick Blenders for kitchen 1100W Scratch Resistant immersion blender With Whisk 800ml Beaker 600ml Chopper for Soup Baby Food and Smoothies
- Price
- £20.66
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 12mo ago

Tefal Black Collection Hand Blender 2 Speeds Pulse 2 stainless Steel Blades Powerful 450W Anti-splash Foot Smoothies Soups Mayonnaise Sauces Kitchen Compact Dishwasher Safe Parts HB4718G0
- Price
- £19.01
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 1y ago

Andrew James 5-in-1 Hand Blender Set 1000W Immersion Blender 8-Speed Turbo Boost 750ml Beaker 860ml Chopper Electric Whisk Milk Frother Potato Masher Food Processor Stick Blender
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
62
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
7%
- Russell Hobbs42%
- Bonsenkitchen17%
- Bosch15%
- Tefal11%
- andrew james5%
- Amazon Basics3%
- Open — no brand owns it (3 brands, 7%)
Demand
Hand Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Hand Blender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand blender1.1M/yr
- stick blender228K/yr
- hand blenders for kitchen144K/yr
- immersion blender119K/yr
- hand blenders83K/yr
- handheld blender50K/yr
- blender handheld69K/yr
- stick blenders for the kitchen50K/yr
- hand held blender46K/yr
- hand blender 3 in 137K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Blender
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Blender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









