Skip to content

Hand Blender

Maybe

Shoppers spend an estimated $2.9M a year here. But demand is soft, at -32.6% this quarter, so Hand Blender is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£2.9M/yr2.1M searches / yr
90-day growth
-32.6%search demand this quarter
Competition
68%top-5 click share · 9 brands · 62 sellers

Flapen Score

Hand Blender against its category

The dotted line is the Home & Garden average. Past it, Hand Blender is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Blender 2.1M times last year and spent an estimated £2.9M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
6.6%
Market size, estimated
£2.9Ma year
Peak month
November2.6× the quietest month
Top search term
hand blender1.1M searches a year

02 · Price

A sale here is worth £20.53.

Listings sell for £20.53 on average, from £8.00 to £32.63. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £20.53 that is £123K to £164K a year per listing.

Average price
£20.53inside the $15 to $100 sweet spot
Price range
£8.00–£32.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£123K–£164K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #11 within Small Kitchen Appliances. It carries 3,778 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#11in Small Kitchen Appliances
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,778per listing
Listings tracked
14

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hand Blender products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£287K£574K£861K£1.1M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

62

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

7%

  • Russell Hobbs42%
  • Bonsenkitchen17%
  • Bosch15%
  • Tefal11%
  • andrew james5%
  • Amazon Basics3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Hand Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Hand Blender search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hand blender1.1M/yr
  • stick blender228K/yr
  • hand blenders for kitchen144K/yr
  • immersion blender119K/yr
  • hand blenders83K/yr
  • handheld blender50K/yr
  • blender handheld69K/yr
  • stick blenders for the kitchen50K/yr
  • hand held blender46K/yr
  • hand blender 3 in 137K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Blender

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
1.7%of orders come back
“Breaks easily”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hand Blender questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data