Skip to content

Hammock Chair

Pass

Hammock Chair scores 65 out of 100, a Pass. Shoppers spend $92K a year here, search demand grew +64.3% this quarter, and returns run at 1.0% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£92K/yr276K searches / yr
90-day growth
+64.3%search demand this quarter
Competition
27%top-5 click share · 41 brands · 49 sellers

Flapen Score

Hammock Chair against its category

The dotted line is the Home & Garden average. Past it, Hammock Chair is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammock Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammock Chair 276K times last year and spent an estimated £92K. The top 5 brands take 52% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+64.3%
Conversion, latest week
0.7%
Market size, estimated
£92Ka year
Peak month
May3.0× the quietest month
Top search term
hammock chair59K searches a year

02 · Price

A sale here is worth £48.33.

Listings sell for £48.33 on average, from £10.86 to £148.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £48.33 that is £0 to £5K a year per listing.

Average price
£48.33inside the $15 to $100 sweet spot
Price range
£10.86–£148.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #68 within Garden Furniture & Accessories. It carries 841 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
64%
Out of stock, average day
12.4%
Average rank
#68in Garden Furniture & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
85

04 · Newcomers

Amazon counts 4 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hammock Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

49

Top-5 brand share

52%

Top 20: 85%

Top-5 click share

27%

Top 20: 54%

Open market

44%

  • Chihee16%
  • Ohuhu11%
  • VonHaus10%
  • Outsunny8%
  • GEEZY7%
  • OHS4%

Demand

Hammock Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Hammock Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hammock chair59K/yr
  • hanging chair57K/yr
  • hanging chair outdoor21K/yr
  • hammock swing22K/yr
  • hammock chair swing10K/yr
  • hanging garden chair6K/yr
  • indoor swing chair11K/yr
  • hammock swing chair7K/yr
  • garden hanging chair5K/yr
  • swing hammock5K/yr

Reviews and returns

What reviews say buyers love and hate about Hammock Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.08

small

Very large chair

Very big

Quality-Overall10%−0.06

Poor quality

The quality is shocking

Not recommended cheap product

Assembly/Installation9%+1.45

Not possible to assemble

Assembly is a little difficult

A little fiddly to assemble

Cushion7%−0.04

The cushion is small for the size of the chair

The cushions are thin

Cushions waste of time

Comfort-Overall5%+1.10

Not that comfortable

not as comfortable as expected

The seat is not comfortable at all

Love

Quality-Overall19%−0.06

Amazing quality

Decent quality for the money

The build quality is excellent

Comfort-Overall19%+1.10

The seat itself is comfortable

Extremely comfortable

Very nice comfortable chair

Assembly/Installation15%+1.45

Assembly was easy

Easy to setup

easily assembled

Value For Money13%+1.55

Good Value

Good value for money

Worth the money

Strength8%+0.59

Good solid construction

Strong and sturdy chair

Strong and sturdy

Return

1.0% Return rate 56% Fixable by listing

Size-Overall36%█▅▆▆▇█

small

Very large chair

Very big

Frame Quality7%▁▄▃█▇▆

all the stripes were off the frame

the wrapping on the metal frame is unraveling

Comfort-Overall6%▅▁█▆▆▃

Not that comfortable

not as comfortable as expected

The seat is not comfortable at all

Quality-Overall6%▂▃▆▆█▅

Poor quality

The quality is shocking

Not recommended cheap product

Defective Material/Parts6%▁█▄▄▄▄

FAQ

Common Hammock Chair questions

Answered from the same tracked data.