Skip to content
65

hammock chair

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 77Conversion 9Competition 88Returns 94Price range 62Avg price 94Brand share 83Review moat 66Quality gap 68

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great£48.33

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Growth

Great+64.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good841.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good£10.86–£148.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£92K

£92K/yr · 276K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, hammock chair is a £92K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

hammock chair market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£72K–£97K
units × avg price
Conversion rate
0.7%
Avg BSR
#68
Page quality
0%
Prime
64%
Sponsored
85%
Out of stock
12.4%
Avg brand age
34 months
Avg seller age
192 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

49

Top-5 brand share

52%

Top 20: 85%

Top-5 click share

27%

Top 20: 54%

Open market

44%

  • Chihee16%
  • Ohuhu11%
  • VonHaus10%
  • Outsunny8%
  • GEEZY7%
  • OHS4%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +64.3% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Top hammock chair search terms

  • hammock chair59K/yr
  • hanging chair57K/yr
  • hanging chair outdoor21K/yr
  • hammock swing22K/yr
  • hammock chair swing10K/yr
  • hanging garden chair6K/yr
  • indoor swing chair11K/yr
  • hammock swing chair7K/yr
  • garden hanging chair5K/yr
  • swing hammock5K/yr
All search terms

Top hammock chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£4K6%£6K8%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hammock chair

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Amazing quality”

Comfort-Overall19%

“The seat itself is comfortable”

Assembly/Installation15%

“Assembly was easy”

Value For Money13%

“Good Value”

Strength8%

“Good solid construction”

Advertised Vs Actual Product4%

“Better than expected”

Cushion3%

“cushion set is fantastic”

Ease Of Use2%

“Usable”

Size-Overall2%

“Its a decent size”

Instructions/User Manual/Troubleshooting1%

“the instructions are clear”

What buyers complain about

Size-Overall11%

“small”

Quality-Overall10%

“Poor quality”

Assembly/Installation9%

“Not possible to assemble”

Cushion7%

“The cushion is small for the size of the chair”

Comfort-Overall5%

“Not that comfortable”

Strength3%

“the tools and bolts are the weakest I've ever seen”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Frame Quality2%

“all the stripes were off the frame”

Functionality-Overall2%

“dont swing on it too widely”

Advertised Vs Actual Product2%

“Picture is deceptive”

Top return reasons

Size-Overall36%
Frame Quality7%
Comfort-Overall6%
Quality-Overall6%
Defective Material/Parts6%
Advertised Vs Actual Product3%
Strength3%
Color3%
Material Quality2%
Mechanism Issues2%

Common questions

Is hammock chair profitable to sell on Amazon United Kingdom?
The niche generates £92K/yr across 85 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is +64.3%. Flapen's verdict: Worth a look (65/100).
How competitive is the hammock chair niche?
41 brands and 49 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in hammock chair?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.0%.
When does demand for hammock chair peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the hammock chair niche?
Listings span £10.86–£148.21; the average listing price is £48.33 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.