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Hammock

Maybe

Search demand grew +189.6% this quarter. But the average product has 3,848 reviews to catch up to, so Hammock is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£383K/yr527K searches / yr
90-day growth
+189.6%search demand this quarter
Competition
50%top-5 click share · 17 brands · 21 sellers

Flapen Score

Hammock against its category

The dotted line is the Home & Garden average. Past it, Hammock is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammock 527K times last year and spent an estimated £383K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +189.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
+189.6%
Conversion, latest week
2.3%
Market size, estimated
£383Ka year
Peak month
May4.7× the quietest month
Top search term
hammock389K searches a year

02 · Price

A sale here is worth £31.78.

Listings sell for £31.78 on average, from £10.67 to £148.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £31.78 that is £8K to £16K a year per listing.

Average price
£31.78inside the $15 to $100 sweet spot
Price range
£10.67–£148.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #12 within Garden Furniture & Accessories. It carries 3,848 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
72%
Out of stock, average day
9.7%
Average rank
#12in Garden Furniture & Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,848per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hammock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

27%

  • VonHaus23%
  • MOSFiATA21%
  • Amazon Basics13%
  • ANYOO7%
  • AnorTrek5%
  • COVACURE4%

Demand

Hammock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Hammock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hammock389K/yr
  • garden hammock34K/yr
  • hammocks34K/yr
  • double hammock14K/yr
  • garden hammocks7K/yr
  • outdoor hammock7K/yr
  • tree hammock6K/yr
  • portable hammock7K/yr
  • 2 person hammock5K/yr
  • hammocks stands & accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Hammock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

its much longer than advertised

too small

the centre tight

Quality-Overall11%+0.40

Buy cheap get cheap

poor quality

Very poor

Assembly/Installation9%−0.06

Not the easiest to build initially

Not enough bolts to put it together

a bit tricky to build

Value For Money5%+1.39

If you can be disappointed with this hammock at this price you will never be satisfied

Waste of cash

Balance/Stability5%−0.03

Unstable

BUT very unstable and anything

One minor issue is the stability on slightly uneven ground isnt great

Love

Comfort-Overall19%+2.00

Very comfortable

very comfortable to relax in

So comfortable and easy to pack away when not in use

Quality-Overall19%+0.40

Love it, really good quality and easy to put up

Surprisingly high quality, solid construction

Good quality

Value For Money16%+1.39

very cheap considering

Great Value for money

Good value

Assembly/Installation7%−0.06

Easy to assemble

easy to install

Its so easy to set up

Size-Overall7%−0.05

Its a decent size

easy to fit

Perfect size,looks great in our small garden

Return

0.9% Return rate 66% Fixable by listing

Size-Overall51%█▆█▆▇▆

its much longer than advertised

too small

the centre tight

Frame Quality13%▁▁▆▇█▅
Quality-Overall5%▁▁▅▅▄█

Buy cheap get cheap

poor quality

Very poor

Defective Material/Parts3%▁▁▁▇▅█
Material Quality3%█▁▂▁▂▂

FAQ

Common Hammock questions

Answered from the same tracked data.