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Hammock

Maybe

Search demand grew +189.6% this quarter. But the average product has 3,848 reviews to catch up to, so Hammock is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£383K/yr527K searches / yr
90-day growth
+189.6%search demand this quarter
Competition
50%top-5 click share · 17 brands · 21 sellers

Flapen Score

Hammock against its category

The dotted line is the Home & Garden average. Past it, Hammock is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammock 527K times last year and spent an estimated £383K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +189.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
+189.6%
Conversion, latest week
2.3%
Market size, estimated
£383Ka year
Peak month
May4.7× the quietest month
Top search term
hammock389K searches a year

02 · Price

A sale here is worth £31.78.

Listings sell for £31.78 on average, from £10.67 to £148.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £31.78 that is £8K to £16K a year per listing.

Average price
£31.78inside the $15 to $100 sweet spot
Price range
£10.67–£148.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #12 within Garden Furniture & Accessories. It carries 3,848 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
72%
Out of stock, average day
9.7%
Average rank
#12in Garden Furniture & Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,848per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hammock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 90%

Open market

27%

  • VonHaus23%
  • MOSFiATA21%
  • Amazon Basics13%
  • ANYOO7%
  • AnorTrek5%
  • COVACURE4%

Demand

Hammock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Hammock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hammock389K/yr
  • garden hammock34K/yr
  • hammocks34K/yr
  • double hammock14K/yr
  • garden hammocks7K/yr
  • outdoor hammock7K/yr
  • tree hammock6K/yr
  • portable hammock7K/yr
  • 2 person hammock5K/yr
  • hammocks stands & accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Hammock

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
0.9%of orders come back
“its much longer than advertised”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hammock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data