Is hammock profitable to sell on Amazon United Kingdom?

The niche generates £383K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +189.6%. Flapen's verdict: Worth a look (64/100).

How competitive is the hammock niche?

17 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in hammock?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.9%.

When does demand for hammock peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.7× the quietest.

What does it cost to enter the hammock niche?

Listings span £10.67–£148.21; the average listing price is £31.78 (sweet spot $15–$100). The average incumbent carries 3,848 reviews — the moat a new listing must climb.

hammock

Worth a look

Shows demand growing +189.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+189.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£31.78

avg listing price — sweet spot $15–$100

Price range

Good£10.67–£148.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£383K

£383K/yr · 527K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,848.34

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, hammock is a £383K/yr Amazon United Kingdom market (527K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

hammock market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £254K–£318K; units × avg price
Conversion rate: 2.3%
Avg BSR: #12
Page quality: 0%
Prime: 72%
Sponsored: 100%
Out of stock: 9.7%
Avg brand age: 40 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

27%

VonHaus23%
MOSFiATA21%
Amazon Basics13%
ANYOO7%
AnorTrek5%
COVACURE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +189.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Open Trend

Top hammock search terms

hammock389K/yr +197.7%1.5% conv.
garden hammock34K/yr +195.9%0.7% conv.
hammocks34K/yr +123.5%1.0% conv.
double hammock14K/yr +204.6%0.8% conv.
garden hammocks7K/yr +110.1%1.2% conv.
outdoor hammock7K/yr +172.5%1.1% conv.
tree hammock6K/yr +210.8%1.4% conv.
portable hammock7K/yr +149.4%0.5% conv.
2 person hammock5K/yr +337.3%0.7% conv.
hammocks stands & accessories6K/yr +133.4%0.1% conv.

All search terms

Top hammock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MOSFiATA 275x155cm Hammock with Spreader Bars Camping Hammock Outdoor with Thickened Durable Canvas Fabric and Sturdy Metal Knot 550 lb Load Capacity for Backyard Garden

MOSFiATA£22.604.5★2,673 rev

Amazon Basics Fabric Hammock With Stand Multi Color 117 cm x 300 cm x 100 cm

Amazon Basics£54.184.4★6,061 rev

VonHaus Hammock with Stand - Freestanding 1 Person Striped Hammock Seat with Steel Frame - Polycotton Material & Adjustable Frame for Garden - Travel Bag for Beach Camping & Outdoors - Blue & White

VonHaus£46.964.4★1,342 rev

VonHaus Garden Hammock - 1 Person Striped Hammock with Rope Attachments & Storage Bag - Polycotton Single Portable with Travel Bag for Beach Camping & Outdoors - Blue & White Stripe

VonHaus£15.134.5★255 rev

Anortrek Outdoor Hammock 1-Person 280x140 cm [250kg Load Capacity] Ultra-Light Camping Accessory with Tree Straps Breathable Nylon Travel Hammock for Hiking & Garden

AnorTrek£15.514.6★944 rev

Newest

by launch date

Outsunny Cotton Hammock Soft Portable Swing Sleeping w/Headrest & Side Pocket Deluxe Swing Chair for Beach Garden Bedroom Patio Porch Indoor Outdoor 270 x 80 cm Blue and White

Outsunny£15.6448 rev

5mo ago

VonHaus Hammock with Stand - Freestanding 1 Person Striped Hammock Seat with Steel Frame - Polycotton Material & Adjustable Frame for Garden - Travel Bag for Beach Camping & Outdoors - Blue Stripe

VonHaus£50.051,342 rev

1y ago

Yaheetech Hammock with Stand Set 2-seater Cotton Hammock with Adjustable Metal Frame & Carrying Bag for Garden Outdoor Indoor Camping Max.load 205kg - Desert Stripe

Yaheetech£39.39149 rev

2y ago

MOSFiATA Hammocks Portable Camping Hammock Upgraded 550lb Comfortable Fabric Hammock with Two Anti Roll Balance Beam and Sturdy Tree Straps for Camping Patio Backyard Outdoor Light Green

MOSFiATA£20.652,673 rev

2y ago

COVACURE Camping Hammock with Mosquito Net Ultralight 210T Parachute Nylon with Two 10FT Tree Straps for Outdoor Camping Accessories

COVACURE£17.07304 rev

3y ago

What buyers say about hammock

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Very comfortable”

Quality-Overall19%

“Love it, really good quality and easy to put up”

Value For Money16%

“very cheap considering”

Assembly/Installation7%

“Easy to assemble”

Size-Overall7%

“Its a decent size”

Strength4%

“A good solid stand”

Color3%

“Good colour”

Advertised Vs Actual Product3%

“Product was as described”

Soft Feel2%

“The hammock is soft and comfortable and Im relaxing in it as I type”

Instructions/User Manual/Troubleshooting2%

“instructions were easy to follow”

What buyers complain about

Size-Overall20%

“its much longer than advertised”

Quality-Overall11%

“Buy cheap get cheap”

Assembly/Installation9%

“Not the easiest to build initially”

Value For Money5%

“If you can be disappointed with this hammock at this price you will never be satisfied”

Balance/Stability5%

“Unstable”

Pest/Insect Control4%

“The mosquitoes stayed outside”

Add-Ons/Attachments4%

“Need to buy all attachments for the tress”

Stretchability/Expandability/Elasticity3%

“Longer than advertised and too stretchy”

Strength2%

“The structure is unstable”

Durability2%

“Item spreader bar broke on very first use”

Top return reasons

Size-Overall51%

Frame Quality13%

Quality-Overall5%

Defective Material/Parts3%

Material Quality3%

Color3%

Comfort-Overall2%

Wood Quality2%

Advertised Vs Actual Product2%

Stretchability/Expandability/Elasticity1%

Common questions

Is hammock profitable to sell on Amazon United Kingdom?: The niche generates £383K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +189.6%. Flapen's verdict: Worth a look (64/100).
How competitive is the hammock niche?: 17 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in hammock?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.9%.
When does demand for hammock peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.7× the quietest.
What does it cost to enter the hammock niche?: Listings span £10.67–£148.21; the average listing price is £31.78 (sweet spot $15–$100). The average incumbent carries 3,848 reviews — the moat a new listing must climb.