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Halloween Wreath

Fail

Prices span $4.92–$14.62, mostly outside the sweet spot, so Halloween Wreath is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£2K/yr102K searches / yr
90-day growth
+202.3%search demand this quarter
Competition
78%top-5 click share · 7 brands · 8 sellers

Flapen Score

Halloween Wreath against its category

The dotted line is the Home & Garden average. Past it, Halloween Wreath is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Wreath 102K times last year and spent an estimated £2K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +202.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+202.3%
Conversion, latest week
0.2%
Market size, estimated
£2Ka year
Peak month
October427.9× the quietest month
Top search term
halloween wreath68K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £4.92 to £14.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.28 that is £0 to £1K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£4.92–£14.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 51.9% of listings are out of stock. The average listing ranks #1,091 within Decorative Accessories. It carries 143 reviews at 3.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
51.9%
Average rank
#1,091in Decorative Accessories
Average rating
3.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Halloween Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£210£420£629£8391101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Baitang26%
  • Ykgutilu19%
  • GLLBTPT17%
  • SHAVINGFUN16%
  • Qianderer9%
  • AUOQZ8%
  • Open — no brand owns it (1 brand, 5%)

Demand

Halloween Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 427.9×

Search terms

Top Halloween Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween wreath68K/yr
  • halloween door wreath22K/yr
  • halloween wreath decorations4K/yr
  • halloween reef7K/yr
  • halloween wreath front door338/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Wreath

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality100%−1.80

Too much plastic

Return

0.9% Return rate 12% Fixable by listing

Defective Material/Parts38%▁▁▁▁█▁
Quality-Overall27%▆▁▁█▂▁
Material Quality23%█▁▁▁▅▁

Too much plastic

Color12%▁▁▁█▁▁

FAQ

Common Halloween Wreath questions

Answered from the same tracked data.