halloween wrapping paper
Skip itPrices mostly outside the sweet spot ($1.85–$8.45) — this niche doesn't clear our bar today.
Review moat
Incredible21.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 36K searches
Price range
Bad£1.85–£8.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, halloween wrapping paper is a £9K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
halloween wrapping paper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £14K–£16K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #2,129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 55.3%
- Avg brand age
- 22 months
- Avg seller age
- 261 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
11
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- Dyefor41%
- Nikolaus14%
- Nideen11%
- LZRinue8%
- RUSPEPA6%
- Tabanzhe6%
- Open — no brand owns it (3 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +23.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 78.2×
Top halloween wrapping paper search terms
- halloween wrapping paper25K/yr
- halloween wrapping paper roll5K/yr
- halloween paper5K/yr
Top halloween wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Witch Halloween Wrapping Paper - Spooky Party Gift Wrap for Birthdays Witches & Magic Lovers - Black & Purple Wizard Theme Present - Made in the UK - by Dyefor - 2 Sheets (50cmx70cm)
Dyefor£5.095.0★10 rev
Blood Splatters Halloween Wrapping Paper Horror-Themed Gift Wrap for Birthdays Pranks & Joke Presents Red Splatter Design Recyclable & Eco Friendly - 2 Sheets (50cm x 70cm)
Dyefor£5.064.7★23 rev
5 Sheet Halloween Wrapping Paper Scary Decorative DIY Art Craft Paper for Hallows Eve Party Gift Packing Bat Spider Web Pumpkins Ghost Gift Wrap Papers Sheets 19.7 x 27.6 Inch
Nikolaus£5.334.8★5 rev
20 Sheets Halloween Tissue Paper 4 Spooky Designs 50×35 cm for Gift Wrapping & Crafts(C)
Nideen£1.854.9★13 rev
20 Sheets Halloween Tissue Paper 50x35cm with Bats Pumpkins and Ghosts for Gift Wrapping Art Crafts DIY Birthday Wedding and Baby Shower
LZRinue£3.594.4★39 rev
Newest
by launch date
RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 43.2cm x 5m
RUSPEPA£8.305 rev
Witch Halloween Wrapping Paper - Spooky Party Gift Wrap for Birthdays Witches & Magic Lovers - Black & Purple Wizard Theme Present - Made in the UK - by Dyefor - 2 Sheets (50cmx70cm)
Dyefor£5.0910 rev
B Movie Poster Wrapping Paper - Halloween & Horror Gift Wrap for Birthdays Spooky Celebrations & Retro Film Lovers - Vintage Scary Movie Present Paper - Made in the UK - 2 Sheets (50x70cm)
Dyefor£5.0118 rev
5 Sheet Halloween Wrapping Paper Scary Decorative DIY Art Craft Paper for Hallows Eve Party Gift Packing Bat Spider Web Pumpkins Ghost Gift Wrap Papers Sheets 19.7 x 27.6 Inch
Nikolaus£5.335 rev
20 Sheets Halloween Tissue Paper 4 Spooky Designs 50×35 cm for Gift Wrapping & Crafts(C)
Nideen£1.8513 rev
Trending
90-day click momentumRUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 43.2cm x 5m
RUSPEPA£8.304.7★
Halloween Wrapping Paper for Kids Scary Funny Orange Jack-O-Lantern Carved Pumpkin Skull Candy Gift Wrap 4 Sheets Folded Flat 74x50cm Per Sheet For Day Of The Dead Halloween Party
Geluode£6.850.0★
Blood Splatters Halloween Wrapping Paper Horror-Themed Gift Wrap for Birthdays Pranks & Joke Presents Red Splatter Design Recyclable & Eco Friendly - 6 Sheets (50cm x 70cm)
Dyefor£8.454.7★
Tabanzhe 5 Sheets Halloween Wrapping Paper Gift Wrap for Halloween Party Pumpkin Haunted House Ghost Decoration DIY Craft Supplies (Blue)
Tabanzhe£4.615.0★
50 Sheets Halloween Tissue Paper for Wrapping Gifts 50x35cm Halloween Packing Tissues Paper Ghost Pumpkin Bat Skull Wrapping Paper for Crafts DIY Art Floral Birthday Halloweens Party Gift Decorations
COSORO£4.904.5★
What buyers say about halloween wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great for those fans of late horrors gifts”
“Good quality”
“Fantastic design”
What buyers complain about
“Only slight gripe is that it came folded in a stiff”
Top return reasons
Common questions
- Is halloween wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the halloween wrapping paper niche?
- 9 brands and 11 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in halloween wrapping paper?
- Top complaints mined from reviews: Grip. The return rate is 0.3%.
- When does demand for halloween wrapping paper peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 78.2× the quietest.
- What does it cost to enter the halloween wrapping paper niche?
- Listings span £1.85–£8.45; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.