Skip to content

Halloween Wrapping Paper

Fail

Prices span $1.85–$8.45, mostly outside the sweet spot, so Halloween Wrapping Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£9K/yr36K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
63%top-5 click share · 9 brands · 11 sellers

Flapen Score

Halloween Wrapping Paper against its category

The dotted line is the Home & Garden average. Past it, Halloween Wrapping Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Wrapping Paper 36K times last year and spent an estimated £9K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
4.8%
Market size, estimated
£9Ka year
Peak month
October78.2× the quietest month
Top search term
halloween wrapping paper25K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £1.85 to £8.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.42 that is £0 to £542 a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£1.85–£8.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£542
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 55.3% of listings are out of stock. The average listing ranks #2,129 within Paper & Paper Crafts. It carries 22 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
55.3%
Average rank
#2,129in Paper & Paper Crafts
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
22per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Halloween Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£464£929£1K£2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • Dyefor41%
  • Nikolaus14%
  • Nideen11%
  • LZRinue8%
  • RUSPEPA6%
  • Tabanzhe6%
  • Open — no brand owns it (3 brands, 14%)

Demand

Halloween Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 78.2×

Search terms

Top Halloween Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween wrapping paper25K/yr
  • halloween wrapping paper roll5K/yr
  • halloween paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip100%0.00

Only slight gripe is that it came folded in a stiff

Love

Gifting Purpose50%

Great for those fans of late horrors gifts

Quality-Overall25%

Good quality

Design-Overall25%

Fantastic design

Return

0.3% Return rate 100% Fixable by listing

Size-Overall75%█▁▁█▁▁
Advertised Vs Actual Product25%▁▁█▁▁▁

FAQ

Common Halloween Wrapping Paper questions

Answered from the same tracked data.