halloween tree
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+120.5%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good990avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.00–£24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, halloween tree is a £8K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
halloween tree market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£28K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,466
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 40%
- Out of stock
- 45.4%
- Avg brand age
- 27 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- SVNVIOZ42%
- Tbczvx15%
- Panlaolao11%
- Riceel6%
- Gcstnn4%
- NUPTIO4%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +120.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 128.7×
Top halloween tree search terms
- halloween tree38K/yr
- halloween tree decorations43K/yr
- black halloween tree4K/yr
Top halloween tree products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SVNVIOZ 40pcs Shatterproof Halloween Baubles Ornaments Naughty Pumpkin Decorations Hanging Tree Balls Pendants for Halloween Party Decor
SVNVIOZ£12.614.9★18 rev
SVNVIOZ 16pcs Shatterproof Halloween Baubles Ornaments Naughty Pumpkin Decorations Hanging Tree Balls Pendants for Halloween Party Decorations
SVNVIOZ£11.184.6★156 rev
24 Pieces Halloween Tree Decorations Halloween Hanging Ornaments Pumpkin Ghost Skull Eyeball Hat Cat Owl Bats Ornaments Farmhouse Halloween Tree Ornaments Home Courtyard Tree Decor
Tbczvx£4.713.9★44 rev
Black Artificial Halloween Tree 33 Inch - Manzanita Style Faux Twig Branches for Christmas Wedding Table Centerpieces Easter Birthday Party Indoor Decor
Panlaolao£24.374.6★74 rev
Halloween Decor Scary Hanging Lighted Ghost Halloween Light Up Ghost DIY Any Shape Ornaments Spooky Outdoor Ghosts Lights Glowing for Halloweens Tree Decorations
Riceel£4.185.0★4 rev
Newest
by launch date
Black Mini Halloween Twig Tree 60cm Pre-Lit Decoration with 24 Orange LED Lights Battery Operated Tabletop Ornament for Indoor Display Party Centrepiece or Trick-or-Treat Window Decor
Cackle & Co£10.343 rev
SVNVIOZ 40pcs Shatterproof Halloween Baubles Ornaments Naughty Pumpkin Decorations Hanging Tree Balls Pendants for Halloween Party Decor
SVNVIOZ£12.6118 rev
Halloween Decor Scary Hanging Lighted Ghost Halloween Light Up Ghost DIY Any Shape Ornaments Spooky Outdoor Ghosts Lights Glowing for Halloweens Tree Decorations
Riceel£4.184 rev
Gcstnn Halloween Decorations Fairy Lights 16.4FT 50LED Orange-Purple String Lights IP65 Waterproof Battery Operated with 6h Timer for Halloween Porch Autumn Window Fall Decoration
Gcstnn£6.36539 rev
6PCS Christmas Ornament Decorations Stocking Cap Mystery Christmas Ornament Decorative Xmas Decor Ornaments for Christmas Trees (6PCS)
Gyoungt£3.9638 rev
Trending
90-day click momentum
Watayo 12 Glass Ornaments - Halloween Decorations with Pumpkin Ghost Skull Witch Hat for Party & Tree
Watayo£6.294.7★
Halloween Decor Scary Hanging Lighted Ghost Halloween Light Up Ghost DIY Any Shape Ornaments Spooky Outdoor Ghosts Lights Glowing for Halloweens Tree Decorations
Riceel£4.185.0★
SVNVIOZ 16pcs Shatterproof Halloween Baubles Ornaments Naughty Pumpkin Decorations Hanging Tree Balls Pendants for Halloween Party Decorations
SVNVIOZ£11.184.6★
Black Artificial Halloween Tree 33 Inch - Manzanita Style Faux Twig Branches for Christmas Wedding Table Centerpieces Easter Birthday Party Indoor Decor
Panlaolao£24.374.6★
SVNVIOZ 40pcs Shatterproof Halloween Baubles Ornaments Naughty Pumpkin Decorations Hanging Tree Balls Pendants for Halloween Party Decor
SVNVIOZ£12.614.9★
What buyers say about halloween tree
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Nice design and would work well as room garland decoration”
“overall is good value”
What buyers complain about
“I didn't read the size so bigger than expected”
Top return reasons
Common questions
- Is halloween tree profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +120.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the halloween tree niche?
- 13 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in halloween tree?
- Top complaints mined from reviews: Size-Overall. The return rate is 1.1%.
- When does demand for halloween tree peak?
- Demand peaks in Sep–Oct; the busiest month runs 128.7× the quietest.
- What does it cost to enter the halloween tree niche?
- Listings span £3.00–£24.37; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.