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Halloween Tree

Fail

Shoppers spend only $8K a year here, so Halloween Tree is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£8K/yr85K searches / yr
90-day growth
+120.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 21 sellers

Flapen Score

Halloween Tree against its category

The dotted line is the Home & Garden average. Past it, Halloween Tree is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Tree 85K times last year and spent an estimated £8K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +120.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+120.5%
Conversion, latest week
1.0%
Market size, estimated
£8Ka year
Peak month
October128.7× the quietest month
Top search term
halloween tree38K searches a year

02 · Price

A sale here is worth £9.49.

Listings sell for £9.49 on average, from £3.00 to £24.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.49 that is £0 to £949 a year per listing.

Average price
£9.49under the $15 to $100 sweet spot
Price range
£3.00–£24.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£949
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 45.4% of listings are out of stock. The average listing ranks #1,466 within Seasonal Décor. It carries 990 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
45.4%
Average rank
#1,466in Seasonal Décor
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Halloween Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£842£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • SVNVIOZ42%
  • Tbczvx15%
  • Panlaolao11%
  • Riceel6%
  • Gcstnn4%
  • NUPTIO4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Halloween Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 128.7×

Search terms

Top Halloween Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween tree38K/yr
  • halloween tree decorations43K/yr
  • black halloween tree4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+1.13

I didn't read the size so bigger than expected

Little bit to big for my little tree decoration

Love

Quality-Overall63%+2.64

Great quality

Good product

overall is good value

Design-Overall13%+1.13

Nice design and would work well as room garland decoration

Value For Money13%−0.44

overall is good value

Return

1.1% Return rate 50% Fixable by listing

Material Quality43%▁▁▁█▅▁
Size-Overall29%▁▁▁▁█▇

I didn't read the size so bigger than expected

Little bit to big for my little tree decoration

Advertised Vs Actual Product14%▁▁█▁▁█
Scratch Resistance7%▁▁▁█▁▁
Color7%▁▁█▁▁▁

FAQ

Common Halloween Tree questions

Answered from the same tracked data.