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Halloween Stickers

Fail

Prices span $1.65–$7.35, mostly outside the sweet spot, so Halloween Stickers is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£22K/yr122K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
64%top-5 click share · 17 brands · 29 sellers

Flapen Score

Halloween Stickers against its category

The dotted line is the Home & Garden average. Past it, Halloween Stickers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Stickers 122K times last year and spent an estimated £22K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
4.7%
Market size, estimated
£22Ka year
Peak month
October133.1× the quietest month
Top search term
halloween stickers107K searches a year

02 · Price

A sale here is worth £3.76.

Listings sell for £3.76 on average, from £1.65 to £7.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.76 that is £940 to £2K a year per listing.

Average price
£3.76under the $15 to $100 sweet spot
Price range
£1.65–£7.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£940–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #1,371 within Scrapbooking & Stamping. It carries 229 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
23.3%
Average rank
#1,371in Scrapbooking & Stamping
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Halloween Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • Memestick34%
  • Paper Projects11%
  • Fun Stickers10%
  • ATBEAMEN10%
  • Tuyatezhi7%
  • HENBRANDT5%

Demand

Halloween Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 133.1×

Search terms

Top Halloween Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween stickers107K/yr
  • halloween sticker3K/yr
  • halloween stickers kids5K/yr
  • happy halloween stickers4K/yr
  • halloween stickers for party bags3K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness100%

Once they stick they are stuck

Very sticky

Love

Adhesion/Stickiness100%

Cute stickers, lots in pack, adhere well

Return

0.3% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁█▁▁

FAQ

Common Halloween Stickers questions

Answered from the same tracked data.