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Halloween Plates

Fail

Prices span $5.05–$9.18, mostly outside the sweet spot, so Halloween Plates is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£6K/yr69K searches / yr
90-day growth
+63.0%search demand this quarter
Competition
72%top-5 click share · 7 brands · 7 sellers

Flapen Score

Halloween Plates against its category

The dotted line is the Home & Garden average. Past it, Halloween Plates is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Plates 69K times last year and spent an estimated £6K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+63.0%
Conversion, latest week
1.4%
Market size, estimated
£6Ka year
Peak month
October128.8× the quietest month
Top search term
halloween plates20K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £5.05 to £9.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.60 that is £0 to £660 a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£5.05–£9.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£660
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 56.9% of listings are out of stock. The average listing ranks #1,745 within Party Supplies. It carries 25 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
56.9%
Average rank
#1,745in Party Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
25per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Halloween Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£645£1K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

7

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Confettiville44%
  • FFTT Pro15%
  • ATBEAMEN13%
  • CSYY10%
  • Les-Theresa7%
  • MATICAN6%
  • Open — no brand owns it (1 brand, 5%)

Demand

Halloween Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepJunAugNovMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 128.8×

Search terms

Top Halloween Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween plates20K/yr
  • halloween tableware10K/yr
  • halloween paper plates16K/yr
  • halloween party tableware10K/yr
  • halloween party plates5K/yr
  • halloween plates cups and napkins8K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Eco Friendliness25%

I did feel a bit guilty for the environment

Love

Size-Overall29%

everything fit the theme perfectly

fit our 4/6-seater kitchen table pretty nicely

Quality-Overall17%

Excellent quality plates and cups

Design-Overall17%

The decorations were large and well designed

Ease Of Cleaning13%

cups means it was easy to clean up

Leak-Proof13%

the cups didn't leak

FAQ

Common Halloween Plates questions

Answered from the same tracked data.