halloween plates
Skip itPrices mostly outside the sweet spot ($5.05–$9.18) — this niche doesn't clear our bar today.
Review moat
Incredible25.11avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+63.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Market size
Bad£6K£6K/yr · 69K searches
Price range
Bad£5.05–£9.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, halloween plates is a £6K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
halloween plates market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,745
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 56.9%
- Avg brand age
- 25 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
7
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Confettiville44%
- FFTT Pro15%
- ATBEAMEN13%
- CSYY10%
- Les-Theresa7%
- MATICAN6%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +63.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 128.8×
Top halloween plates search terms
- halloween plates20K/yr
- halloween tableware10K/yr
- halloween paper plates16K/yr
- halloween party tableware10K/yr
- halloween party plates5K/yr
- halloween plates cups and napkins8K/yr
Top halloween plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Paper Plates 50-Count Disposable Halloween Dinner Plates Scalloped Party Supplies Ghost Design Iridescent Silver Foil
Confettiville£7.094.7★40 rev
148Pcs Disposable Paper Tableware Set Party Plates and Cutlery for BBQs Birthday Including 32 Plates 16Napkins 16 Forks 16 spoons 16 knives
FFTT Pro£9.184.5★43 rev
53Pcs Halloween Party Tableware Set for Table Decor Cartoon Orange 137x274cm Large Plastic Tablecloth Halloween Party Paper Plates Cups Napkins Dinnerware Set for Scary Favor Tableware
ATBEAMEN£6.714.3★24 rev
Halloween Paper Plates 50-Count Disposable Halloween Dinner Plates Scalloped Party Supplies Jack O Lantern Iridescent Silver Foil
Confettiville£5.114.7★40 rev
Halloween Paper Plates 50-Count Disposable Halloween Dinner Plates Scalloped Party Supplies Skull Iridescent Silver Foil
Confettiville£5.664.7★40 rev
Newest
by launch date53Pcs Halloween Party Tableware Set for Table Decor Cartoon Orange 137x274cm Large Plastic Tablecloth Halloween Party Paper Plates Cups Napkins Dinnerware Set for Scary Favor Tableware
ATBEAMEN£6.7124 rev
148Pcs Disposable Paper Tableware Set Party Plates and Cutlery for BBQs Birthday Including 32 Plates 16Napkins 16 Forks 16 spoons 16 knives
FFTT Pro£9.1843 rev
Les-Theresa Halloween Party Tableware Halloween Paper Plates and Cups Set 9 Scary Dinnerware Plates Halloween Paper Tablecloth Horror Party Decorations for Holiday Dinner Decors
Les-Theresa£8.641 rev
Halloween Tableware Set for 10 People - 50Pcs Decoration Paper Dinnerware With Reusable Plates Napkins Cups - Party Supplies and Decor
CSYY£6.156 rev
ZSYIULIA 30P Halloween Paper Plates 7inch Paper Plates for Kids Game Party Disposable PaperPlate Papers Dinner Plate for Kids Boy Girl Tableware Décor
ZSYIULIA£5.059 rev
Trending
90-day click momentumHalloween Paper Plates 50-Count Disposable Halloween Dinner Plates Scalloped Party Supplies Jack O Lantern Iridescent Silver Foil
Confettiville£5.114.7★
Halloween Paper Plates 50-Count Disposable Halloween Dinner Plates Scalloped Party Supplies Skull Iridescent Silver Foil
Confettiville£5.664.7★
Les-Theresa Halloween Party Tableware Halloween Paper Plates and Cups Set 9 Scary Dinnerware Plates Halloween Paper Tablecloth Horror Party Decorations for Holiday Dinner Decors
Les-Theresa£8.645.0★
Halloween Paper Plates 50-Count Disposable Halloween Dinner Plates Scalloped Party Supplies Ghost Design Iridescent Silver Foil
Confettiville£7.094.7★
53Pcs Halloween Party Tableware Set for Table Decor Cartoon Orange 137x274cm Large Plastic Tablecloth Halloween Party Paper Plates Cups Napkins Dinnerware Set for Scary Favor Tableware
ATBEAMEN£6.714.3★
What buyers say about halloween plates
What buyers praise and complain about, mined from review topics.What buyers love
“everything fit the theme perfectly”
“Excellent quality plates and cups”
“The decorations were large and well designed”
“cups means it was easy to clean up”
“the cups didn't leak”
What buyers complain about
“I did feel a bit guilty for the environment”
Common questions
- Is halloween plates profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the halloween plates niche?
- 7 brands and 7 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in halloween plates?
- Top complaints mined from reviews: Eco Friendliness. The return rate is 0.8%.
- When does demand for halloween plates peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 128.8× the quietest.
- What does it cost to enter the halloween plates niche?
- Listings span £5.05–£9.18; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.