Is halloween party profitable to sell on Amazon United Kingdom?

The niche generates £857/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +215.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the halloween party niche?

15 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in halloween party?

Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.8%.

What does it cost to enter the halloween party niche?

Listings span £2.61–£9.17; the average listing price is £5.90 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.

halloween party

Worth a look

Shows demand growing +215.6% this quarter, but a small market ($857/yr) keeps it on the watch list.

Growth

Incredible+215.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good798.13

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.90

avg listing price — sweet spot $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£857

£857/yr · 76K searches

Price range

Bad£2.61–£9.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, halloween party is a £857/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

halloween party market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £15K–£18K; units × avg price
Conversion rate: 0.2%
Avg BSR: #382
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 34.4%
Avg brand age: 30 months
Avg seller age: 219 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

42%

Xyxu15%
HENBRANDT13%
HYKJNBW9%
Jsdoin9%
AUXHCYL7%
FFTT Pro6%

Demand

Weekly Amazon search volume, last 29 weeks — +215.6% search growth over the last 90 days.

Open Trend

Top halloween party search terms

halloween party decorations62K/yr +255.9%0.2% conv.
halloween decorations for party4K/yr +204.7%0.0% conv.
halloween decorations party5K/yr +190.4%0.0% conv.
halloween party supplies7K/yr +35.6%0.0% conv.

All search terms

Top halloween party products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xyxu Halloween Decorations Indoor Set Reusable Halloween Banners & Garland

Xyxu£7.174.4★75 rev

HENBRANDT Halloween Warning Tape Set - Zombie Infected Zone Decorations Horror Party Props Spooky Event Barriers Realistic Crime Scene Effects (3m Length)

HENBRANDT£2.614.6★171 rev

68Pcs Black and Orange Balloons Halloween Balloon 12 inch Confetti Ballons Orange Latex Balloon Set with Ribbons for Birthday Halloween Graduation Spooky Party Decorations.

HYKJNBW£5.204.7★434 rev

Jsdoin Halloween Decorations Hanging Ghost Lighted Flying Ghost Grim Reaper Skull Chains Glowing Ghost White Ghost Wizard Hat for Garden Yard Halloween Party Tree Door Lawn Party Supplies

Jsdoin£7.174.0★270 rev

AUXHCYL Halloween Creepy Cloth Decorations 120 x 600cm Black Spooky Scary Gauze Decor Halloween Decorations for Party Indoor Outdoor

AUXHCYL£5.284.4★45 rev

Newest

by launch date

Halloween Decorations Banner Potion Bar Witch Theme Magic Bottle Bunting

Qylazune£3.650 rev

1mo ago

12PCS Bats Halloween Decorations Black Halloween Hanging Bats/Flying Bat Decorations with Glowing Eyes for Halloween Decor Outdoor Yard Party

Banlilu£5.931 rev

4mo ago

Halloween Party Decorations 7-Piece Halloween decorations Set with Pumpkin Garland and Hanging Swirls Fun Halloweens Decor for Kids Parties Classroom and Home Decorations

JNGTKL£3.270 rev

11mo ago

HENBRANDT Halloween Warning Tape Set - Zombie Infected Zone Decorations Horror Party Props Spooky Event Barriers Realistic Crime Scene Effects (3m Length)

HENBRANDT£2.61171 rev

12mo ago

148Pcs Disposable Paper Tableware Set Party Plates and Cutlery for BBQs Birthday Including 32 Plates 16Napkins 16 Forks 16 spoons 16 knives

FFTT Pro£9.1743 rev

1y ago

What buyers say about halloween party

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Very effective and so cheap”

Quality-Overall17%

“Great product”

Gifting Purpose13%

“Easy decoration for a Halloween party”

Inflation/Deflation13%

“Easy to inflate with air or helium”

Color10%

“Good colours and some would still be glowing the next day”

Ease Of Use6%

“Easy to use”

Ease Of Cleaning6%

“Quick and easy to use and cleaned up well”

Brightness/Shine/Glow4%

“Long lasting glow”

What buyers complain about

Color17%

“greens worked- the rest of the colours didnt so not worth the money unfortunately”

Smell17%

“no particular aroma”

Functionality-Overall17%

“Didnt all work unfortunately”

Strap/String Quality17%

“String is limited so depending on arrangement may need extra string”

Top return reasons

Functionality-Overall58%