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Halloween Party

Maybe

Search demand grew +215.6% this quarter. But shoppers spend only $857 a year here, so Halloween Party is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£857/yr76K searches / yr
90-day growth
+215.6%search demand this quarter
Competition
52%top-5 click share · 15 brands · 23 sellers

Flapen Score

Halloween Party against its category

The dotted line is the Home & Garden average. Past it, Halloween Party is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Party 76K times last year and spent an estimated £857. The top 5 brands take 52% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +215.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £857 a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+215.6%
Conversion, latest week
0.2%
Market size, estimated
£857a year
Top search term
halloween party decorations62K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £2.61 to £9.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.90 that is £0 to £590 a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£2.61–£9.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£590
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #382 within Seasonal Décor. It carries 798 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
34.4%
Average rank
#382in Seasonal Décor
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
798per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Halloween Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£34£69£103£1371101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

23

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

42%

  • Xyxu15%
  • HENBRANDT13%
  • HYKJNBW9%
  • Jsdoin9%
  • AUXHCYL7%
  • FFTT Pro6%

Demand

Halloween Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26Prime Day '26OctNovDecJanAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 317.5× · 8 of 12 months tracked

Search terms

Top Halloween Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween party decorations62K/yr
  • halloween decorations for party4K/yr
  • halloween decorations party5K/yr
  • halloween party supplies7K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Party

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%−0.10

greens worked- the rest of the colours didnt so not worth the money unfortunately

Smell17%−0.05

no particular aroma

Functionality-Overall17%−0.13

Didnt all work unfortunately

Strap/String Quality17%+0.43

String is limited so depending on arrangement may need extra string

Love

Value For Money19%+1.47

Very effective and so cheap

Great item well worth the money

Quality-Overall17%−0.01

Great product

Nice product

Good quality, we used then in the bath for sensory baths and the glow was great

Gifting Purpose13%+0.92

Easy decoration for a Halloween party

Inflation/Deflation13%+0.92

Easy to inflate with air or helium

They were string, durable and easy to inflate

Color10%−0.10

Good colours and some would still be glowing the next day

They were brightly coloured and eye catching, will purchase again

Return

0.8% Return rate 0% Fixable by listing

Functionality-Overall58%█▁▁▁█▅

Didnt all work unfortunately

Quality-Overall17%▁▁▁▁▁█
Compatibility-Overall17%▁▁█▁▁▁
Brightness/Shine/Glow8%

FAQ

Common Halloween Party questions

Answered from the same tracked data.