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Halloween Party

Maybe

Search demand grew +215.6% this quarter. But shoppers spend an estimated $857 a year here, so Halloween Party is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£857/yr76K searches / yr
90-day growth
+215.6%search demand this quarter
Competition
52%top-5 click share · 15 brands · 23 sellers

Flapen Score

Halloween Party against its category

The dotted line is the Home & Garden average. Past it, Halloween Party is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Party 76K times last year and spent an estimated £857. The top 5 brands take 52% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +215.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £857 a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+215.6%
Conversion, latest week
0.2%
Market size, estimated
£857a year
Top search term
halloween party decorations62K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £2.61 to £9.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.90 that is £0 to £590 a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£2.61–£9.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£590
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #382 within Seasonal Décor. It carries 798 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
34.4%
Average rank
#382in Seasonal Décor
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
798per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Halloween Party products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£34£69£103£1371101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

23

Est. top-5 brand share

52%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

42%

  • Xyxu15%
  • HENBRANDT13%
  • HYKJNBW9%
  • Jsdoin9%
  • AUXHCYL7%
  • FFTT Pro6%

Demand

Halloween Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26Prime Day '26OctNovDecJanAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 317.5× · 8 of 12 months tracked

Search terms

Top Halloween Party search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloween party decorations62K/yr
  • halloween decorations for party4K/yr
  • halloween decorations party5K/yr
  • halloween party supplies7K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Party

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
17%of negative reviews mention “Color”
0.8%of orders come back
“greens worked- the rest of the colours didnt so not worth the money unfortunately”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Halloween Party questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data