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Halloween Party

Halloween Party shows demand growing +215.6% this quarter, but a small market ($857/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51

Market size 0Growth 98Conversion 2Competition 54Returns 96Price range 0Avg price 16Brand share 83Review moat 68Quality gap 45
This niche Category average · 5,777 niches

Is Halloween Party profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Halloween Party is a £857/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.

Halloween Party: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +215.6% over the last 90 days and 0.2% of searches end in a purchase.

£857

revenue / yr

Units sold / yr3K
Search volume / yr+215.6%76K
Conversion rate0.2%
Avg price£5.90

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers15 · 23
Top-5 product click share52%
Open market48%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement67%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews798

Top Halloween Party products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£34£69£103£1371101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

23

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

42%

  • Xyxu15%
  • HENBRANDT13%
  • HYKJNBW9%
  • Jsdoin9%
  • AUXHCYL7%
  • FFTT Pro6%

Halloween Party demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR0.2%Products15Brands15Top 5 Brands52%OOS Rate34.4%Rating4.5★Reviews798Avg BSR#382
23K18KSpike '25Spike '26Prime Day '26Oct '25Nov '25Dec '25Jan '26May '26May '26Jun '26

Top Halloween Party search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • halloween party decorations62K/yr
  • halloween decorations for party4K/yr
  • halloween decorations party5K/yr
  • halloween party supplies7K/yr

What reviews say buyers love and hate about Halloween Party

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money19%

Very effective and so cheap

Quality-Overall17%

Great product

Gifting Purpose13%

Easy decoration for a Halloween party

Inflation/Deflation13%

Easy to inflate with air or helium

Color10%

Good colours and some would still be glowing the next day

What buyers complain about

67% of reviews
Color17%

greens worked- the rest of the colours didnt so not worth the money unfortunately

Smell17%

no particular aroma

Functionality-Overall17%

Didnt all work unfortunately

Strap/String Quality17%

String is limited so depending on arrangement may need extra string

Halloween Party return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
58%
2Quality-Overall
17%
3Compatibility-Overall
17%
4Brightness/Shine/Glow
8%

Common Halloween Party questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Halloween Party 50/100 on Amazon United Kingdom — Worth a look. The niche generates £857/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +215.6% over the last 90 days.
Halloween Party buyers on Amazon United Kingdom complain most about Color, Smell, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.