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Halloween Outdoor Light Decor

Fail

Shoppers spend only $0 a year here, so Halloween Outdoor Light Decor is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£0/yr29K searches / yr
90-day growth
+328.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Halloween Outdoor Light Decor against its category

The dotted line is the Home & Garden average. Past it, Halloween Outdoor Light Decor is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Outdoor Light Decor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Outdoor Light Decor 29K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +328.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+328.2%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
garden halloween decorations18K searches a year

02 · Price

A sale here is worth £15.09.

Listings sell for £15.09 on average, from £8.66 to £24.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £15.09 that is £0 to £2K a year per listing.

Average price
£15.09inside the $15 to $100 sweet spot
Price range
£8.66–£24.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #613 within Seasonal Décor. It carries 432 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
34.8%
Average rank
#613in Seasonal Décor
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Halloween Outdoor Light Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • JOYIN56%
  • Wlicon15%
  • PUHPIG14%
  • boo!14%
  • Open — no brand owns it (0%)

Demand

Halloween Outdoor Light Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26Prime Day '26NovDecJanAugSepOctNovDecJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 265.2× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Halloween Outdoor Light Decor

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

1.4% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

FAQ

Common Halloween Outdoor Light Decor questions

Answered from the same tracked data.