halloween lights
Worth a lookShows demand growing +166.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+166.9%90-day search growth — must beat 0% to launch
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great372.19avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.00–£30.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 556K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, halloween lights is a £37K/yr Amazon United Kingdom market (556K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
halloween lights market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £187K–£233K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #755
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 63%
- Out of stock
- 31.0%
- Avg brand age
- 27 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
39
Top-5 brand share
47%
Top 20: 92%
Top-5 click share
30%
Top 20: 69%
Open market
47%
- cshare18%
- Etopgo8%
- Roxemire7%
- FFZZKJ7%
- JOYIN7%
- Jsdoin5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +166.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 330.0×
Top halloween lights search terms
- halloween lights197K/yr
- halloween yard decor16K/yr
- scary halloween decorations35K/yr
- halloween hanging decorations25K/yr
- halloween door decorations58K/yr
- halloween light13K/yr
- halloween outdoor lights29K/yr
- light up halloween decorations15K/yr
- hanging halloween decorations26K/yr
- halloween ghost decorations11K/yr
Top halloween lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
cshare Halloween Decorations Lights Outdoor 66FT 200LED Orange and Purple Fairy Lights Mains Powered with Timer Waterproof for Outdoor Indoor Halloween Spooky Decorations
cshare£10.164.6★171 rev
Roxemire Halloween Pumpkin String Lights 3 Metres 20 Pieces for Room Garden Decoration 2 Modes Halloween Decoration Lights for Indoor Outdoor Decoration
Roxemire£6.174.4★924 rev
SENTAIMAO Halloween Decoration Lights 5M/50 LED Battery Operated String Lights for Indoor Outdoor Bedroom Lighting String Lights for Autumn Party Decorations Fireplace Home Decor (Orange) (1 Pack)
SENTAIMAO£3.044.4★32 rev
cshare Halloween Decoration Lights Orange Fall Fairy Lights 3M/9.8Ft 30 LED with Timer (6 Hours ON | 18 Hours Off) is Battery Operated for Autumn Halloween Door Window Party Room Christmas
cshare£3.004.4★1,366 rev
FFZZKJ Halloween Lights Outdoor Timer 8 Modes Waterproof Battery Operated 10Ft/3M 30 LED Indoor for Halloween Decorations/Christmas Decorations Door Window Green
FFZZKJ£3.104.4★189 rev
Newest
by launch date
Halloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home
Gonggi£20.971 rev
Own1one Halloween Decorations Outdoor Body Bag (2 Set) with Cobweb & Fake Spiders Scary Fake Corpse in Bag Hallowmas Prop Creepy Haunted House Decor
Own1one£15.9125 rev
Lincentra 5M 50LED Halloween Lights Outdoor Purple&Orange&Green
Lincentra£3.5546 rev
4PCS Halloween Decorations Lights Halloweens Fairy Light 30LED Trick Home Decor Sets Pumpkins Spiders Bats Ghosts in Outdoor Indoor Bedroom
Gonggi£7.716 rev
Zodight Ghosts of Halloween String Lights 3M 10LED Hanging Ghosts 8 Modes Fairy Light with Remote Control Battery Operated Decoration Indoor Outdoor for Halloween Decoration
Zodight£11.6640 rev
Trending
90-day click momentumHalloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home
Gonggi£20.971.0★
LIVEN Set of 24 Waterproof Outdoor Flameless Candles LED Candles with 4 Remote and Timer (H 4 5 6 x D 2.2) for Halloween Wedding Festive
LIVEN£30.744.6★
4PCS Halloween Decorations Lights Halloweens Fairy Light 30LED Trick Home Decor Sets Pumpkins Spiders Bats Ghosts in Outdoor Indoor Bedroom
Gonggi£7.712.8★
FFZZKJ Halloween Lights Outdoor Timer 8 Modes Waterproof Battery Operated 10Ft/3M 30 LED Indoor for Halloween Decorations/Christmas Decorations Door Window Green
FFZZKJ£3.104.4★
JOYIN Halloween Outdoor Decoration: Animated Zombie Groundbreaker with Sound and Glowing Eyes for Graveyard and Yard Haunted House
JOYIN£24.433.9★
What buyers say about halloween lights
What buyers praise and complain about, mined from review topics.What buyers love
“Good amount of lights and brightness”
“Fantastic value”
“Good quality”
“Easily put up”
“Does what its supposed to”
“Look fabulous 👌 great size”
“effective”
“Simple”
What buyers complain about
“Dye come off red one and all over hands and clothes”
“They were very short”
“was rubbish”
Top return reasons
Common questions
- Is halloween lights profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 43 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +166.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the halloween lights niche?
- 28 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in halloween lights?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for halloween lights peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 330.0× the quietest.
- What does it cost to enter the halloween lights niche?
- Listings span £3.00–£30.74; the average listing price is £9.33 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.