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Halloween Lights

Maybe

Search demand grew +166.9% this quarter. But shoppers spend only $37K a year here, so Halloween Lights is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£37K/yr556K searches / yr
90-day growth
+166.9%search demand this quarter
Competition
30%top-5 click share · 28 brands · 39 sellers

Flapen Score

Halloween Lights against its category

The dotted line is the Home & Garden average. Past it, Halloween Lights is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Lights 556K times last year and spent an estimated £37K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +166.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
+166.9%
Conversion, latest week
0.7%
Market size, estimated
£37Ka year
Peak month
October330.0× the quietest month
Top search term
halloween lights197K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £3.00 to £30.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£3.00–£30.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£933–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #755 within Seasonal Décor. It carries 372 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
31.0%
Average rank
#755in Seasonal Décor
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Halloween Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

39

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

30%

Top 20: 69%

Open market

47%

  • cshare18%
  • Etopgo8%
  • Roxemire7%
  • FFZZKJ7%
  • JOYIN7%
  • Jsdoin5%

Demand

Halloween Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 330.0×

Search terms

Top Halloween Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween lights197K/yr
  • halloween yard decor16K/yr
  • scary halloween decorations35K/yr
  • halloween hanging decorations25K/yr
  • halloween door decorations58K/yr
  • halloween light13K/yr
  • halloween outdoor lights29K/yr
  • light up halloween decorations15K/yr
  • hanging halloween decorations26K/yr
  • halloween ghost decorations11K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color50%−0.33

Dye come off red one and all over hands and clothes

Size-Overall25%−0.12

They were very short

Quality-Overall25%−0.05

was rubbish

Love

Brightness/Shine/Glow25%+1.72

Good amount of lights and brightness

Nice lights

Last fairly well, nice light

Value For Money25%+1.72

Fantastic value

Good value

Great looking and so worth the price

Quality-Overall19%−0.05

Good quality

Very good product for the money have no problem with it working

Assembly/Installation6%+0.36

Easily put up

Advertised Vs Actual Product6%+0.36

Does what its supposed to

Return

1.6% Return rate 40% Fixable by listing

Design-Overall20%▁█▁▁▁▁
Color20%█▁▁▁▁▁

Dye come off red one and all over hands and clothes

Advertised Vs Actual Product20%▁▁▁▁█▁
Functionality-Overall20%▁▁▁▁█▁
Strength20%▁█▁▁▁▁

FAQ

Common Halloween Lights questions

Answered from the same tracked data.