Is halloween garden decorations profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +130.5%. Flapen's verdict: Worth a look (66/100).

How competitive is the halloween garden decorations niche?

28 brands and 38 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in halloween garden decorations?

Top complaints mined from reviews: Durability, Noise Level, Quality-Overall. The return rate is 1.3%.

When does demand for halloween garden decorations peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 119.3× the quietest.

What does it cost to enter the halloween garden decorations niche?

Listings span £2.61–£69.87; the average listing price is £14.20 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

halloween garden decorations

Worth a look

Shows demand growing +130.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+130.5%

90-day search growth — must beat 0% to launch

Brand share

Great41%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great390.41

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.61–£69.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.20

avg listing price — sweet spot $15–$100

Market size

Bad£11K

£11K/yr · 444K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, halloween garden decorations is a £11K/yr Amazon United Kingdom market (444K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 66/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

halloween garden decorations market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: £213K–£284K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,027
Page quality: 0%
Prime: 94%
Sponsored: 44%
Out of stock: 35.8%
Avg brand age: 30 months
Avg seller age: 207 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

31%

Top 20: 80%

Open market

54%

JOYIN17%
PUHPIG7%
Jsdoin6%
Gonggi6%
OTMVicor5%
Xyxu5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +130.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 119.3×

Open Trend

Top halloween garden decorations search terms

halloween decorations indoor128K/yr +122.0%0.1% conv.
halloween garden decorations44K/yr +166.4%0.0% conv.
large halloween decorations22K/yr +292.1%0.0% conv.
halloween outdoor15K/yr +216.1%0.2% conv.
garden halloween decorations18K/yr +316.0%0.0% conv.
outdoor halloween decor21K/yr +228.1%0.0% conv.
outside halloween decorations uk24K/yr +234.2%0.0% conv.
halloween hanging decorations25K/yr +66.7%0.0% conv.
outdoor halloween10K/yr +342.0%0.0% conv.
halloween indoor decorations11K/yr +188.7%0.0% conv.

All search terms

Top halloween garden decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JOYIN Halloween Outdoor Decoration: Animated Zombie Groundbreaker with Sound and Glowing Eyes for Graveyard and Yard Haunted House

JOYIN£24.423.9★230 rev

PUHPIG 200 Halloween Spider Web + 59 Giant Spider Decorations Triangular Huge Spiders Web and Hairy Scary Fake Spider for Indoor Outdoor Porch Yard Scary Haunted House Party and Halloween Décor

PUHPIG£8.634.5★1,133 rev

Halloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home

Gonggi£21.191.0★1 rev

OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas

OTMVicor£11.084.4★966 rev

Xyxu Halloween Decorations Indoor Set - Reusable Happy Halloween Decor & Trick or Treat Banners Ghosts Pumpkin Bat Bunting Garland Spooky Witch Skeleton Spider Hanging Swirl for Party Decorations

Xyxu£7.174.4★74 rev

Newest

by launch date

12PCS Bats Halloween Decorations Black Halloween Hanging Bats/Flying Bat Decorations with Glowing Eyes for Halloween Decor Outdoor Yard Party

Banlilu£5.951 rev

4mo ago

Halloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home

Gonggi£21.191 rev

10mo ago

Meriviva Halloween Decorations Outdoor Skeleton Ghost 3 Pack Halloween Hanging Ghost Skeleton Decorations Insertable Flying Ghost for Door Window Garden Haunted House

Meriviva£11.937 rev

12mo ago

Upgraded Halloween Decorations Outdoor 4 Pack Waterproof Solar Pumpkin Ghosts Garden Stake Lights for Front Yard Patio Lawn Pathway Halloween Party Decorations

Ezzfairy£7.3944 rev

1y ago

Yeefox 3 Pieces Hanging Skeleton Ghost Halloween Decorations Hanging Ghost Grim Reaper for Front Yard Patio Lawn Garden for Halloween Decorations

Yeefox£5.2415 rev

1y ago

What buyers say about halloween garden decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Value For Money13%

“Fantastic value”

Fun/Entertainment Experience11%

“Fun for Halloween”

Assembly/Installation5%

“easy to put together”

Gifting Purpose5%

“Easy decoration for a Halloween party”

Ease Of Use5%

“Easy to use”

Add-Ons/Attachments5%

“It was however easy to attach the giant spider the kids loved it”

Adhesion/Stickiness5%

“Nice easy of application sticker quality”

Brightness/Shine/Glow4%

“also glow in the dark”

Design-Overall3%

“Nice decoration”

What buyers complain about

Durability20%

“Broke first day”

Noise Level10%

“Annoying noise”

Quality-Overall10%

“Poor quality”

Assembly/Installation10%

“Web snapped when trying to install”

Smell10%

“no particular aroma”

Size-Overall7%

“But much smaller than they look in the photos it does say the sizes”

Top return reasons

Size-Overall50%

Weight Light13%

Mounting8%

Defective Material/Parts8%

Noise Level8%

Strength8%

Quality-Overall4%

Common questions

Is halloween garden decorations profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +130.5%. Flapen's verdict: Worth a look (66/100).
How competitive is the halloween garden decorations niche?: 28 brands and 38 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in halloween garden decorations?: Top complaints mined from reviews: Durability, Noise Level, Quality-Overall. The return rate is 1.3%.
When does demand for halloween garden decorations peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 119.3× the quietest.
What does it cost to enter the halloween garden decorations niche?: Listings span £2.61–£69.87; the average listing price is £14.20 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.