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Halloween Garden Decorations

Pass

Halloween Garden Decorations scores 66 out of 100, a Pass. Shoppers spend $11K a year here, search demand grew +130.5% this quarter, and returns run at 1.3% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£11K/yr444K searches / yr
90-day growth
+130.5%search demand this quarter
Competition
31%top-5 click share · 28 brands · 38 sellers

Flapen Score

Halloween Garden Decorations against its category

The dotted line is the Home & Garden average. Past it, Halloween Garden Decorations is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Garden Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Garden Decorations 444K times last year and spent an estimated £11K. The top 5 brands take 41% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +130.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
+130.5%
Conversion, latest week
0.2%
Market size, estimated
£11Ka year
Peak month
October119.3× the quietest month
Top search term
halloween decorations indoor128K searches a year

02 · Price

A sale here is worth £14.20.

Listings sell for £14.20 on average, from £2.61 to £69.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £14.20 that is £0 to £1K a year per listing.

Average price
£14.20under the $15 to $100 sweet spot
Price range
£2.61–£69.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #1,027 within Artificial Flora. It carries 390 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
94%
Out of stock, average day
35.8%
Average rank
#1,027in Artificial Flora
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Halloween Garden Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£322£644£965£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

38

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

31%

Top 20: 80%

Open market

54%

  • JOYIN17%
  • PUHPIG7%
  • Jsdoin6%
  • Gonggi6%
  • OTMVicor5%
  • Xyxu5%

Demand

Halloween Garden Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 119.3×

Search terms

Top Halloween Garden Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween decorations indoor128K/yr
  • halloween garden decorations44K/yr
  • large halloween decorations22K/yr
  • halloween outdoor15K/yr
  • garden halloween decorations18K/yr
  • outdoor halloween decor21K/yr
  • outside halloween decorations uk24K/yr
  • halloween hanging decorations25K/yr
  • outdoor halloween10K/yr
  • halloween indoor decorations11K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Garden Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.15

Broke first day

Noise Level10%−0.02

Annoying noise

Quality-Overall10%+0.15

Poor quality

Assembly/Installation10%−0.08

Web snapped when trying to install

Smell10%−0.02

no particular aroma

Love

Quality-Overall23%+0.15

Good quality

Great product

Very good product for the money have no problem with it working

Value For Money13%+1.19

Fantastic value

Very effective and so cheap

Great item well worth the money

Fun/Entertainment Experience11%+0.93

Fun for Halloween

Hilarious - love this

Assembly/Installation5%−0.08

easy to put together

Easily put up

Gifting Purpose5%+0.44

Easy decoration for a Halloween party

Return

1.3% Return rate 50% Fixable by listing

Size-Overall50%▆▁██▆▁

But much smaller than they look in the photos it does say the sizes

Smaller than photos appear to show

Weight Light13%▁▁█▁▁▁
Mounting8%█▁▁▁▁▁
Defective Material/Parts8%▁▁▁█▁▁
Noise Level8%▁▁▁▁█▁

Annoying noise

FAQ

Common Halloween Garden Decorations questions

Answered from the same tracked data.