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Halloween Cups

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $3K a year here, so Halloween Cups is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£3K/yr77K searches / yr
90-day growth
+101.9%search demand this quarter
Competition
58%top-5 click share · 12 brands · 43 sellers

Flapen Score

Halloween Cups against its category

The dotted line is the Home & Garden average. Past it, Halloween Cups is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Cups 77K times last year and spent an estimated £3K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +101.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+101.9%
Conversion, latest week
0.5%
Market size, estimated
£3Ka year
Peak month
October108.6× the quietest month
Top search term
halloween cups34K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £3.61 to £18.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.60 that is £0 to £860 a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£3.61–£18.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£860
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 48.1% of listings are out of stock. The average listing ranks #3,081 within Party Supplies. It carries 1,131 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
48.1%
Average rank
#3,081in Party Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Halloween Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£132£264£395£5271101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

43

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

35%

  • Nymora15%
  • Dasfie13%
  • Qylazune11%
  • Ginger Ray10%
  • Something Different8%
  • Baker Ross7%

Demand

Halloween Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26Prime Day '26NovDecJanJunJulAugSepOctNovDecJanFebMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 108.6×

Search terms

Top Halloween Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween cups34K/yr
  • halloween cup17K/yr
  • halloween tumbler6K/yr
  • halloween plastic cups5K/yr
  • halloween party cups3K/yr
  • halloween paper cups8K/yr
  • halloween cups for kids3K/yr

FAQ

Common Halloween Cups questions

Answered from the same tracked data.