Is halloween cups profitable to sell on Amazon United Kingdom?

The niche generates £3K/yr across 13 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +101.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the halloween cups niche?

12 brands and 43 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.

When does demand for halloween cups peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 108.6× the quietest.

What does it cost to enter the halloween cups niche?

Listings span £3.61–£18.42; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.

halloween cups

Worth a look

Shows low returns (0.8%), but a small market ($3K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Great+101.9%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,131

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.60

avg listing price — sweet spot $15–$100

Price range

Bad£3.61–£18.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£3K

£3K/yr · 77K searches

According to Flapen's Amazon United Kingdom niche tracking, halloween cups is a £3K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

halloween cups market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £22K–£26K; units × avg price
Conversion rate: 0.5%
Avg BSR: #3,081
Page quality: 0%
Prime: 100%
Sponsored: 46%
Out of stock: 48.1%
Avg brand age: 28 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

35%

Nymora15%
Dasfie13%
Qylazune11%
Ginger Ray10%
Something Different8%
Baker Ross7%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +101.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 108.6×

Open Trend

Top halloween cups search terms

halloween cups34K/yr +168.8%0.4% conv.
halloween cup17K/yr +126.5%0.4% conv.
halloween tumbler6K/yr +60.5%0.0% conv.
halloween plastic cups5K/yr +80.2%0.4% conv.
halloween party cups3K/yr +111.8%1.7% conv.
halloween paper cups8K/yr -5.4%0.0% conv.
halloween cups for kids3K/yr -37.0%0.0% conv.

All search terms

Top halloween cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dasfie 6 Pack Halloween Color Changing Cups with Lids and Straws 12oz Plastic Hallowee n Tumblers Set Hallowe en Bulk Party Cups Reusable Cups with Lids and Straws for Halloween Party Favors (12oz)

Dasfie£11.174.2★8 rev

Qylazune 6 pcs Halloween Straw Cover Toppers Cup Set of Includes Pumpkin Skull bat Witch Welcome Web and Ghost Designs Festive Silicone Straws Leak Proof Covers to add Fun to Your Drink!

Qylazune£4.044.0★7 rev

Ginger Ray Halloween Cups Set of 2 Witchs Brew Potion Bottles Glass Halloween Party Drinkware

Ginger Ray£5.335.0★2 rev

SOMETHING DIFFERENT Witches Brew Cauldron Mug Black

Something Different£7.864.8★14,578 rev

Nymora Halloween 16oz Glass Tumbler with Straw and Lid & Pumpkin Ghost String Lights Spooky Gifts

Nymora£8.893.8★6 rev

Newest

by launch date

Something Different Wholesale Spooky Street Stacking Mug Set | Novelty Halloween Design | Set of 4 Mugs

Something Different Wholesale£17.870 rev

2mo ago

Packool 2 Pcs Halloween Style Glasses Cute Icon Juice Glass 17.8 oz with Black Bats and White Speckles Drinking Cups 4.5 x 3.5 in / 11.4 x 9 cm

Packool£18.420 rev

4mo ago

Ginger Ray Halloween Cups Set of 2 Witchs Brew Potion Bottles Glass Halloween Party Drinkware

Ginger Ray£5.332 rev

9mo ago

Dasfie 6 Pack Halloween Color Changing Cups with Lids and Straws 12oz Plastic Hallowee n Tumblers Set Hallowe en Bulk Party Cups Reusable Cups with Lids and Straws for Halloween Party Favors (12oz)

Dasfie£11.178 rev

11mo ago

Nymora Halloween 16oz Glass Tumbler with Straw and Lid & Pumpkin Ghost String Lights Spooky Gifts

Nymora£8.896 rev

1y ago

Common questions

Is halloween cups profitable to sell on Amazon United Kingdom?: The niche generates £3K/yr across 13 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +101.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the halloween cups niche?: 12 brands and 43 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
When does demand for halloween cups peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 108.6× the quietest.
What does it cost to enter the halloween cups niche?: Listings span £3.61–£18.42; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.