Halloween Candle
a small market ($6K/yr) — Halloween Candle doesn't clear our bar today.
Flapen Score
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Is Halloween Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Halloween Candle is a £6K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Halloween Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.6% over the last 90 days and 0.6% of searches end in a purchase.
£6K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 9 products
Top Halloween Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Jones Home &Gift Spooky Black Vampire Tears Candles - 25cm x 2cm (Pack of 4) - Unique & Creepy Ambience Enhancer - Wax Drip Material - Perfect for Halloween Decor
- Price
- £5.02
- Rating
- 4.1/5
- Reviews
- 656
- Age
- 9y ago
Anbar Cauldron Wax Melt Burner with Tealight Candle Warming Stand Decorative Hanging Living Room Home Decor and Aromatherapy Spooky Halloween Black Warmer Pot
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2y ago
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 2y ago
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago
Trending
90-day click momentum
Poisonous Plants Deadly Nightshade Tube Candle Gothic Glass Candle 70-Hour Burn Time Mysterious Design for Atmospheric Home Décor
- Price
- £6.65
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 2y ago
CHENRI 4PCS Ghost Flameless Taper Candles with Remote and Timer Flickering Ghost Taper Candles 3D Spooky Ghost Halloween LED Candle Battery Operated Cute Ghost Taper Candle for Home Party Decor
- Price
- £10.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Pumpkin Spice Scented Candle Set Christmas Gifts 3 x 5oz Pumpkin Shaped Candles Autumn Farmhouse Home Decor Gift Fall Decoration Candles
- Price
- £11.41
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 4y ago
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago
Newest
by launch dateCHENRI 4PCS Ghost Flameless Taper Candles with Remote and Timer Flickering Ghost Taper Candles 3D Spooky Ghost Halloween LED Candle Battery Operated Cute Ghost Taper Candle for Home Party Decor
- Price
- £10.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
12 Pcs Novelty Ghost Candles 7cm Cute Spooky Floating Candles Bulk Small Halloween Decorative Tabletop White Candle for Party
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago
Poisonous Plants Deadly Nightshade Tube Candle Gothic Glass Candle 70-Hour Burn Time Mysterious Design for Atmospheric Home Décor
- Price
- £6.65
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
41
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
22%
- MOMAHUA18%
- Jones Home & Gift15%
- Anbar13%
- Spotless Leopard11%
- Yankee Candle11%
- Something Different Wholesale10%
Halloween Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 104.2×
Top Halloween Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- halloween candle53K/yr
- halloween candles33K/yr
- ghost candle5K/yr
What reviews say buyers love and hate about Halloween Candle
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Beautifully scented”
“Lovely candle great price”
“Candle gift”
“a comforting glow”
“Hot this for my sons partner she loves it”
What buyers complain about
78% of reviews“the smell is horrific”
“Not fit for burning”
“Although a bit pricey”
Halloween Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Halloween Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
