Halloween Candle
FailShoppers spend an estimated $6K a year here, so Halloween Candle is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £6K/yr92K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 41 sellers
Flapen Score
Halloween Candle against its category
The dotted line is the Home & Garden average. Past it, Halloween Candle is stronger. Inside it, weaker.
Market
The Halloween Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloween Candle 92K times last year and spent an estimated £6K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £6Ka year
- Peak month
- October104.2× the quietest month
- Top search term
- halloween candle53K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £5.02 to £18.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.22 that is £0 to £1K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £5.02–£18.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 57.1% of listings are out of stock. The average listing ranks #934 within Candles & Holders. It carries 204 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 57.1%
- Average rank
- #934in Candles & Holders
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 204per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Halloween Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

Jones Home &Gift Spooky Black Vampire Tears Candles - 25cm x 2cm (Pack of 4) - Unique & Creepy Ambience Enhancer - Wax Drip Material - Perfect for Halloween Decor
- Price
- £5.02
- Rating
- 4.1/5
- Reviews
- 656
- Age
- 9y ago

Anbar Cauldron Wax Melt Burner with Tealight Candle Warming Stand Decorative Hanging Living Room Home Decor and Aromatherapy Spooky Halloween Black Warmer Pot
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2y ago

Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 2y ago

Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago
Trending
estimated 90-day click momentum
Poisonous Plants Deadly Nightshade Tube Candle Gothic Glass Candle 70-Hour Burn Time Mysterious Design for Atmospheric Home Décor
- Price
- £6.65
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 2y ago

CHENRI 4PCS Ghost Flameless Taper Candles with Remote and Timer Flickering Ghost Taper Candles 3D Spooky Ghost Halloween LED Candle Battery Operated Cute Ghost Taper Candle for Home Party Decor
- Price
- £10.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Pumpkin Spice Scented Candle Set Christmas Gifts 3 x 5oz Pumpkin Shaped Candles Autumn Farmhouse Home Decor Gift Fall Decoration Candles
- Price
- £11.41
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 4y ago

Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago
Newest
by launch date
CHENRI 4PCS Ghost Flameless Taper Candles with Remote and Timer Flickering Ghost Taper Candles 3D Spooky Ghost Halloween LED Candle Battery Operated Cute Ghost Taper Candle for Home Party Decor
- Price
- £10.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

12 Pcs Novelty Ghost Candles 7cm Cute Spooky Floating Candles Bulk Small Halloween Decorative Tabletop White Candle for Party
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago

Poisonous Plants Deadly Nightshade Tube Candle Gothic Glass Candle 70-Hour Burn Time Mysterious Design for Atmospheric Home Décor
- Price
- £6.65
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
41
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
22%
- MOMAHUA18%
- Jones Home & Gift15%
- Anbar13%
- Spotless Leopard11%
- Yankee Candle11%
- Something Different Wholesale10%
Demand
Halloween Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 104.2×
Search terms
Top Halloween Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halloween candle53K/yr
- halloween candles33K/yr
- ghost candle5K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Candle
We read the reviews and the return reasons for every product selling here.
“the smell is horrific”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









