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Halloween Candle

Fail

Shoppers spend only $6K a year here, so Halloween Candle is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£6K/yr92K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
68%top-5 click share · 9 brands · 41 sellers

Flapen Score

Halloween Candle against its category

The dotted line is the Home & Garden average. Past it, Halloween Candle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Candle 92K times last year and spent an estimated £6K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
0.6%
Market size, estimated
£6Ka year
Peak month
October104.2× the quietest month
Top search term
halloween candle53K searches a year

02 · Price

A sale here is worth £10.22.

Listings sell for £10.22 on average, from £5.02 to £18.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.22 that is £0 to £1K a year per listing.

Average price
£10.22under the $15 to $100 sweet spot
Price range
£5.02–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 57.1% of listings are out of stock. The average listing ranks #934 within Candles & Holders. It carries 204 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
57.1%
Average rank
#934in Candles & Holders
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
204per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Halloween Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£290£580£870£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

41

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

22%

  • MOMAHUA18%
  • Jones Home & Gift15%
  • Anbar13%
  • Spotless Leopard11%
  • Yankee Candle11%
  • Something Different Wholesale10%

Demand

Halloween Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 104.2×

Search terms

Top Halloween Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween candle53K/yr
  • halloween candles33K/yr
  • ghost candle5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.16

the smell is horrific

Flammable33%−0.47

Not fit for burning

Value For Money11%+2.50

Although a bit pricey

Love

Smell39%−0.16

Beautifully scented

Smells great

Absolutely love these long lasting scented candles

Value For Money25%+2.50

Lovely candle great price

Good value for money

Well worth the money

Gifting Purpose14%+1.05

Candle gift

Quirky gift for those that like candles

Quirky gift

Brightness/Shine/Glow8%+0.55

a comforting glow

Gorgeous candle

Warmth5%+0.32

Hot this for my sons partner she loves it

Return

0.6% Return rate 0% Fixable by listing

Gifting Purpose50%▁▁█▁▁▁
Quality-Overall50%▁▁█▁▁▁

FAQ

Common Halloween Candle questions

Answered from the same tracked data.