halloween candle
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great203.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.02–£18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 92K searches
According to Flapen's Amazon United Kingdom niche tracking, halloween candle is a £6K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
halloween candle market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £31K–£41K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #934
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 67%
- Out of stock
- 57.1%
- Avg brand age
- 34 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
41
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
22%
- MOMAHUA18%
- Jones Home & Gift15%
- Anbar13%
- Spotless Leopard11%
- Yankee Candle11%
- Something Different Wholesale10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 104.2×
Top halloween candle search terms
- halloween candle53K/yr
- halloween candles33K/yr
- ghost candle5K/yr
Top halloween candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
MOMAHUA£10.264.1★21 rev
Jones Home &Gift Spooky Black Vampire Tears Candles - 25cm x 2cm (Pack of 4) - Unique & Creepy Ambience Enhancer - Wax Drip Material - Perfect for Halloween Decor
Jones Home & Gift£5.024.1★656 rev
Anbar Cauldron Wax Melt Burner with Tealight Candle Warming Stand Decorative Hanging Living Room Home Decor and Aromatherapy Spooky Halloween Black Warmer Pot
Anbar£9.294.4★188 rev
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
Spotless Leopard£12.974.3★557 rev
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£18.934.5★308 rev
Newest
by launch date
CHENRI 4PCS Ghost Flameless Taper Candles with Remote and Timer Flickering Ghost Taper Candles 3D Spooky Ghost Halloween LED Candle Battery Operated Cute Ghost Taper Candle for Home Party Decor
CHENRI£10.050 rev
12 Pcs Novelty Ghost Candles 7cm Cute Spooky Floating Candles Bulk Small Halloween Decorative Tabletop White Candle for Party
ASMIZ£7.373 rev
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
MOMAHUA£10.2621 rev
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£18.93308 rev
Poisonous Plants Deadly Nightshade Tube Candle Gothic Glass Candle 70-Hour Burn Time Mysterious Design for Atmospheric Home Décor
Something Different Wholesale£6.651 rev
Trending
90-day click momentumPoisonous Plants Deadly Nightshade Tube Candle Gothic Glass Candle 70-Hour Burn Time Mysterious Design for Atmospheric Home Décor
Something Different Wholesale£6.654.0★
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
Spotless Leopard£12.974.3★
CHENRI 4PCS Ghost Flameless Taper Candles with Remote and Timer Flickering Ghost Taper Candles 3D Spooky Ghost Halloween LED Candle Battery Operated Cute Ghost Taper Candle for Home Party Decor
CHENRI£10.050.0★
Pumpkin Spice Scented Candle Set Christmas Gifts 3 x 5oz Pumpkin Shaped Candles Autumn Farmhouse Home Decor Gift Fall Decoration Candles
FUND AMLIGHT£11.414.3★
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£18.934.5★
What buyers say about halloween candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully scented”
“Lovely candle great price”
“Candle gift”
“a comforting glow”
“Hot this for my sons partner she loves it”
“Looks great and lasts ages, barely uses any wax”
“The design is really cool as well”
“still works perfectly”
What buyers complain about
“the smell is horrific”
“Not fit for burning”
“Although a bit pricey”
Top return reasons
Common questions
- Is halloween candle profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the halloween candle niche?
- 9 brands and 41 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in halloween candle?
- Top complaints mined from reviews: Smell, Flammable, Value For Money. The return rate is 0.6%.
- When does demand for halloween candle peak?
- Demand peaks in Sep–Oct; the busiest month runs 104.2× the quietest.
- What does it cost to enter the halloween candle niche?
- Listings span £5.02–£18.93; the average listing price is £10.22 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.