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Halloween Blanket

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $7K a year here, so Halloween Blanket is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£7K/yr128K searches / yr
90-day growth
+127.8%search demand this quarter
Competition
48%top-5 click share · 20 brands · 40 sellers

Flapen Score

Halloween Blanket against its category

The dotted line is the Home & Garden average. Past it, Halloween Blanket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Blanket 128K times last year and spent an estimated £7K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +127.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+127.8%
Conversion, latest week
0.5%
Market size, estimated
£7Ka year
Peak month
October152.9× the quietest month
Top search term
halloween blanket83K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £4.01 to £31.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£4.01–£31.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #1,312 within Home Textiles. It carries 1,157 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
80%
Out of stock, average day
26.4%
Average rank
#1,312in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,157per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Halloween Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£275£550£825£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

40

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

23%

  • Bedlam32%
  • OHS16%
  • JOOCAR10%
  • Catherine Lansfield9%
  • Snug Rug5%
  • UPPERCASE5%

Demand

Halloween Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 152.9×

Search terms

Top Halloween Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween blanket83K/yr
  • ghost blanket6K/yr
  • halloween throw11K/yr
  • halloween throw blanket15K/yr
  • halloween blankets8K/yr
  • halloween fleece blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness33%−0.12

just wish it was thicker

it was a lot thinner than expected

a bit thin

Color22%−0.03

I'm afraid too cause I don't wanna ruin the colour or fluffy-ness

Also far more vibrant than the images show and much thinner

Advertised Vs Actual Product17%−0.15

This is not advertised in the pictures so have I got a dirty blanket

Not like the picture at all

Stain Resistance8%−0.07

Stains

Came with stains all over it

Quality-Overall6%+0.17

Cheap

Love

Soft Feel31%

Blanket is a good size, good price and really soft

Lovely and soft

she loves the softness

Quality-Overall17%+0.17

Very good quality blanket

Brilliant product

Good product

Warmth15%+0.95

Very fluffy and warm

Lovely blanket, so warm and soft my best buy

nice and warm

Size-Overall12%+0.74

They are a good size for the 16inch MacBooks

My partner loves it great size

Blanket is a good size

Design-Overall5%+0.31

Nice design

Return

0.5% Return rate 48% Fixable by listing

Size-Overall35%█▁▄▅▅▆
Thin17%▁▆█▁▁▁
Quality-Overall12%▁▁▅▅█▁

Cheap

Advertised Vs Actual Product7%▁▁▁█▁▁

This is not advertised in the pictures so have I got a dirty blanket

Not like the picture at all

Compatibility-Overall6%▁▁▁▁▅█

FAQ

Common Halloween Blanket questions

Answered from the same tracked data.