halloween blanket
Worth a lookShows low returns (0.5%), but a small market ($7K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+127.8%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,156.91avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.01–£31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 128K searches
According to Flapen's Amazon United Kingdom niche tracking, halloween blanket is a £7K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
halloween blanket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,312
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 46%
- Out of stock
- 26.4%
- Avg brand age
- 29 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
40
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
23%
- Bedlam32%
- OHS16%
- JOOCAR10%
- Catherine Lansfield9%
- Snug Rug5%
- UPPERCASE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +127.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 152.9×
Top halloween blanket search terms
- halloween blanket83K/yr
- ghost blanket6K/yr
- halloween throw11K/yr
- halloween throw blanket15K/yr
- halloween blankets8K/yr
- halloween fleece blanket5K/yr
Top halloween blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedlam Halloween Fleece Blanket 120 x 150cm Super Soft Cosy Orange Fleece Throw with Spooky Bats and Skull Print Warm Halloween Themed Blanket for Seasonal Home Decor
Bedlam£8.344.6★591 rev
Bedlam - Halloween Fleecy Bed Throw - Spooky Ghosts - 120 x 150cm in Grey (SYGGYZJPPU)
Bedlam£8.564.6★591 rev
OHS Halloween Fleece Throw Blanket for Sofa Super Soft Cosy Warm Tufted Pumpkin Fleece Blanket for Bed Settees Armchairs Lightweight Fluffy Double Bed Throws Rust - 130 x 160cm
OHS£14.764.5★4 rev
Catherine Lansfield Enchanted Witchcraft Cosy Fleece 130x170cm Blanket Throw Black
Catherine Lansfield£10.184.8★64 rev
UPPERCASE GhostBlanket Screen Keyboard Imprint Protection Microfiber Liner and Cleaning Cloth 15 Compatible with MacBook Pro 16
UPPERCASE£8.324.6★5,575 rev
Newest
by launch date
EHEYCIGA Single Fleece Throw Blanket for Sofa 130x165cm Pumpkin
EHEYCIGA£7.508,770 rev
OHS Halloween Fleece Throw Blanket for Sofa Super Soft Cosy Warm Tufted Pumpkin Fleece Blanket for Bed Settees Armchairs Lightweight Fluffy Double Bed Throws Rust - 130 x 160cm
OHS£14.764 rev
MIFKLMV Halloween Throw Blanket Ultra Soft Warm Pumpkin Flannel Blanket Patterns with Pumpkin Ghost Witch Spider Comfortable Gift Halloween Christmas Home Decor For Sofa and Bedroom Bed-B
MIFKLMV£9.932 rev
OHS Fleece Throw Blanket for Sofa Soft Warm Halloween Blankets for Bed Fun Ghost Pattern Polar Fleece Blanket Lightweight Fluffy Sofa Throw Boys Girls Gifts Black - 120 x 150cm
OHS£6.6110 rev
Kouoybt Halloween Pillow Covers Pumpkin Spooky Ghost Cushion Covers Soft 3D Sewing Throw Pillow Cases for Sofa Bed Couch Halloween Decorations (White 45cm*45cm)
Kouoybt£4.018 rev
Trending
90-day click momentum
Snug Rug Special Edition Blankets Luxury Sherpa Fleece 127 x 178cm (50 x 70) Sofa Throw Blanket (Mulberry Red)
Snug Rug£14.014.4★
EHEYCIGA Single Fleece Throw Blanket for Sofa 130x165cm Pumpkin
EHEYCIGA£7.504.6★
JOOCAR Flannel Throw Blanket - 150x200 cm Halloween Pumpkin Ghost Black Bat Spooky Witch Hat Cats Cozy and Soft Plush Warm Blankets for Bed Couch Living Room Sofa Chair
JOOCAR£11.144.2★
UPPERCASE GhostBlanket Screen Keyboard Imprint Protection Microfiber Liner and Cleaning Cloth 15 Compatible with MacBook Pro 16
UPPERCASE£8.324.6★
Halloween Throw Blanket Funny Ghost Print Blanket for Couch Sofa Girly Pink Halloween Theme Bed Blanket for Kids Girls Room Decor Soft and Breathable Fleece Blanket(50 x 60 Inches)
Manfei£20.795.0★
What buyers say about halloween blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Blanket is a good size, good price and really soft”
“Very good quality blanket”
“Very fluffy and warm”
“They are a good size for the 16inch MacBooks”
“Nice design”
“Value for money”
“Colour matches the car perfectly”
“This screen keyboard imprint protector doubles up as a great microfibre cloth for cleaning your screen and keyboard,”
“fun print”
“This is very important as gradually over time”
What buyers complain about
“just wish it was thicker”
“I'm afraid too cause I don't wanna ruin the colour or fluffy-ness”
“This is not advertised in the pictures so have I got a dirty blanket”
“Stains”
“Cheap”
“Very low quality print on cheap fleece”
Top return reasons
Common questions
- Is halloween blanket profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +127.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the halloween blanket niche?
- 20 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in halloween blanket?
- Top complaints mined from reviews: Thickness, Color, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for halloween blanket peak?
- Demand peaks in Sep–Oct; the busiest month runs 152.9× the quietest.
- What does it cost to enter the halloween blanket niche?
- Listings span £4.01–£31.12; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 1,157 reviews — the moat a new listing must climb.