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Halloween Blanket

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $7K a year here, so Halloween Blanket is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£7K/yr128K searches / yr
90-day growth
+127.8%search demand this quarter
Competition
48%top-5 click share · 20 brands · 40 sellers

Flapen Score

Halloween Blanket against its category

The dotted line is the Home & Garden average. Past it, Halloween Blanket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Blanket 128K times last year and spent an estimated £7K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +127.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+127.8%
Conversion, latest week
0.5%
Market size, estimated
£7Ka year
Peak month
October152.9× the quietest month
Top search term
halloween blanket83K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £4.01 to £31.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£4.01–£31.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #1,312 within Home Textiles. It carries 1,157 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
80%
Out of stock, average day
26.4%
Average rank
#1,312in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,157per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Halloween Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£275£550£825£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

40

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 85%

Open market

23%

  • Bedlam32%
  • OHS16%
  • JOOCAR10%
  • Catherine Lansfield9%
  • Snug Rug5%
  • UPPERCASE5%

Demand

Halloween Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 152.9×

Search terms

Top Halloween Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloween blanket83K/yr
  • ghost blanket6K/yr
  • halloween throw11K/yr
  • halloween throw blanket15K/yr
  • halloween blankets8K/yr
  • halloween fleece blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Blanket

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Thickness”
0.5%of orders come back
“just wish it was thicker”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Halloween Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data