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Halloween Balloons

Fail

Prices span $1.70–$7.42, mostly outside the sweet spot, so Halloween Balloons is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£16K/yr108K searches / yr
90-day growth
+61.7%search demand this quarter
Competition
70%top-5 click share · 10 brands · 20 sellers

Flapen Score

Halloween Balloons against its category

The dotted line is the Home & Garden average. Past it, Halloween Balloons is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Balloons 108K times last year and spent an estimated £16K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+61.7%
Conversion, latest week
3.0%
Market size, estimated
£16Ka year
Peak month
October260.9× the quietest month
Top search term
halloween balloons90K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £1.70 to £7.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.04 that is £504 to £1K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£1.70–£7.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£504–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.5% of listings are out of stock. The average listing ranks #2,562 within Party Supplies. It carries 162 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
50.5%
Average rank
#2,562in Party Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Halloween Balloons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

20

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

18%

  • HENBRANDT21%
  • HYKJNBW18%
  • BAIYSFFG17%
  • HSYWSH10%
  • Govpy9%
  • DKLQXCE7%

Demand

Halloween Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 260.9×

Search terms

Top Halloween Balloons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloween balloons90K/yr
  • halloween balloon6K/yr
  • halloween foil balloons8K/yr
  • halloween ballons3K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Balloons

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Inflation/Deflation”
50%of negative reviews mention “Strap/String Quality”
0.5%of orders come back
“String is limited so depending on arrangement may need extra string”
A buyer, on “Strap/String Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Halloween Balloons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data