Is halloween balloons profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.7%. Flapen's verdict: Skip it (43/100).

How competitive is the halloween balloons niche?

10 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in halloween balloons?

Top complaints mined from reviews: Strap/String Quality. The return rate is 0.5%.

When does demand for halloween balloons peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 260.9× the quietest.

What does it cost to enter the halloween balloons niche?

Listings span £1.70–£7.42; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.

halloween balloons

Skip it

Prices mostly outside the sweet spot ($1.70–$7.42) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great162.42

avg incumbent reviews — the moat a new listing must climb

Growth

Great+61.7%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.04

avg listing price — sweet spot $15–$100

Market size

Bad£16K

£16K/yr · 108K searches

Price range

Bad£1.70–£7.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, halloween balloons is a £16K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

halloween balloons market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £40K–£50K; units × avg price
Conversion rate: 3.0%
Avg BSR: #2,562
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 50.5%
Avg brand age: 39 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

HENBRANDT21%
HYKJNBW18%
BAIYSFFG17%
HSYWSH10%
Govpy9%
DKLQXCE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 260.9×

Open Trend

Top halloween balloons search terms

halloween balloons90K/yr +83.4%1.6% conv.
halloween balloon6K/yr +48.1%0.9% conv.
halloween foil balloons8K/yr -12.6%1.0% conv.
halloween ballons3K/yr -55.1%3.2% conv.

All search terms

Top halloween balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Henbrandt 12 Halloween Balloons 12pk Black and Orange Balloons Halloween Decoration

HENBRANDT£1.704.3★897 rev

68Pcs Black and Orange Balloons Halloween Balloon 12 inch Confetti Ballons Orange Latex Balloon Set with Ribbons for Birthday Halloween Graduation Spooky Party Decorations.

HYKJNBW£5.204.7★432 rev

BAIYSFFG 12 Pcs Oversized Halloween Foil Balloons Party Decorations for Kids - Spider Bat Ghost Witch Pumpkin Helium Balloon Giant Balloons Set for Halloween Night Party Supplies

BAIYSFFG£5.750.0★0 rev

6 Pcs Halloween Balloons HSYWSH Large Halloween Bat Foil Balloons Ghost Balloon/s Hallowee/n Party Haunted House Decorations for Kids Hallowe/en Party Favors Supplies (Multicolor A)

HSYWSH£5.433.7★4 rev

32 PCS Halloween Balloons 12 Inch Black Orange Purple Transparent Sequins Balloons Ghosts Witches for Halloween Family Ghost Party Decoration Supplies

DKLQXCE£4.665.0★1 rev

Newest

by launch date

BAIYSFFG 12 Pcs Oversized Halloween Foil Balloons Party Decorations for Kids - Spider Bat Ghost Witch Pumpkin Helium Balloon Giant Balloons Set for Halloween Night Party Supplies

BAIYSFFG£5.750 rev

11mo ago

BAIYSFFG Giant Black Spider Foil Balloons Black Halloween Spider Bat Large 3D Mylar Spider Balloons for Kids Horror Halloween Party Decorations (5PCS-Spiders)

BAIYSFFG£4.120 rev

11mo ago

32 PCS Halloween Balloons 12 Inch Black Orange Purple Transparent Sequins Balloons Ghosts Witches for Halloween Family Ghost Party Decoration Supplies

DKLQXCE£4.661 rev

12mo ago

Halloween Balloons Halloween Pumpkin Balloons Party Decorations 3D Pumpkin Bat Aluminum Film Balloon Kit 10 Pcs Decor Party Supplies

MIFKLMV£5.851 rev

1y ago

6 Pcs Halloween Balloons HSYWSH Large Halloween Bat Foil Balloons Ghost Balloon/s Hallowee/n Party Haunted House Decorations for Kids Hallowe/en Party Favors Supplies (Multicolor A)

HSYWSH£5.434 rev

1y ago

What buyers say about halloween balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Inflation/Deflation50%

“Easy to inflate with air or helium”

Color25%

“They were brightly coloured and eye catching, will purchase again”

What buyers complain about

Strap/String Quality50%

“String is limited so depending on arrangement may need extra string”

Top return reasons

Color33%

Assembly/Installation33%

Advertised Vs Actual Product33%

Common questions

Is halloween balloons profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.7%. Flapen's verdict: Skip it (43/100).
How competitive is the halloween balloons niche?: 10 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in halloween balloons?: Top complaints mined from reviews: Strap/String Quality. The return rate is 0.5%.
When does demand for halloween balloons peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 260.9× the quietest.
What does it cost to enter the halloween balloons niche?: Listings span £1.70–£7.42; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.