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Half Parasol

Pass

Half Parasol scores 65 out of 100, a Pass. Shoppers spend $40K a year here, search demand grew +491.2% this quarter, and returns run at 0.6% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£40K/yr85K searches / yr
90-day growth
+491.2%search demand this quarter
Competition
42%top-5 click share · 14 brands · 20 sellers

Flapen Score

Half Parasol against its category

The dotted line is the Home & Garden average. Past it, Half Parasol is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Parasol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Half Parasol 85K times last year and spent an estimated £40K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +491.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+491.2%
Conversion, latest week
1.4%
Market size, estimated
£40Ka year
Peak month
May22.5× the quietest month
Top search term
half parasol46K searches a year

02 · Price

A sale here is worth £34.92.

Listings sell for £34.92 on average, from £14.18 to £62.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.92 that is £0 to £3K a year per listing.

Average price
£34.92inside the $15 to $100 sweet spot
Price range
£14.18–£62.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #199 within Garden Furniture & Accessories. It carries 768 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
59%
Out of stock, average day
8.4%
Average rank
#199in Garden Furniture & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
768per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Half Parasol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

27%

  • Outsunny36%
  • PHI VILLA10%
  • CHRISTOW8%
  • Kingsleeve7%
  • WingFly6%
  • Pure Garden6%

Demand

Half Parasol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.5×

Search terms

Top Half Parasol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • half parasol46K/yr
  • balcony parasol11K/yr
  • balcony umbrella9K/yr
  • half parasol umbrella with base6K/yr
  • half parasol umbrella8K/yr
  • half umbrella6K/yr

Reviews and returns

What reviews say buyers love and hate about Half Parasol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%

Not fit for purpose

The pieces were far too tight

as it's a large item

Strength9%−0.16

Cheap flimsy

Very weak

Not strong enough

Quality-Overall9%+0.68

which made me question the build quality of the umbrella as a whole

however there is a quality issue that the price tag reflects

Poor quality

Assembly/Installation7%−0.05

Hard to put together

Rods difficult to assemble

Assembly can be a bit fidly

Durability4%−0.08

they wont last long as the bottom pole is flimsy plastic which the parasol base has already indented by putting them in today

Sorry only used one month the ends both ripped Was going to send back due to heat needed up

One has snapped in less than two weeks

Love

Quality-Overall16%+0.68

Quality of build looks good

Good quality

The quality is premium

Sun Shade/Wind Shield9%+0.76

Practical sun shade

Excellent Sun Protection

Great sun shade

Size-Overall9%

Good size

The umbrella itself is a good size

Perfect size for our table

Assembly/Installation8%−0.05

easy set up

Easy to assemble

easy to install

Design-Overall7%+0.58

It looks really nice once set up

nice design

Its a stylish

Return

0.6% Return rate 62% Fixable by listing

Size-Overall42%▁▁▂█▅▆

Not fit for purpose

The pieces were far too tight

as it's a large item

Defective Material/Parts6%▁▁█▁▃▃
Color6%▁█▁▂▂▁
Quality-Overall5%▁▁█▂▃▂

which made me question the build quality of the umbrella as a whole

however there is a quality issue that the price tag reflects

Poor quality

Functionality-Overall5%▁▁█▅▄▂

but in my case the button to pop the shade up didn't work

Not working

FAQ

Common Half Parasol questions

Answered from the same tracked data.