haden toaster
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£31.66avg listing price — sweet spot $15–$100
Price range
Incredible£17.19–£56.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good922.14avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£29K£29K/yr · 58K searches
According to Flapen's Amazon United Kingdom niche tracking, haden toaster is a £29K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
haden toaster market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 3.3%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
62
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
2%
- HADEN86%
- Breville3%
- Swan3%
- Salter3%
- Hazel Quinn2%
- De'Longhi1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -18.7% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Top haden toaster search terms
- haden toaster27K/yr
- retro toaster17K/yr
- haden toaster 4 slice6K/yr
- haden toaster 2 slice4K/yr
- retro toaster 4 slice4K/yr
Top haden toaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
HADEN£27.614.4★1,488 rev
Haden Heritage White Toaster 2 Slice - Variable Browning Control - Electric Stainless Steel Toaster - Economy Mode - Reheat Cancel and Defrost Functions - 1370-1630W
HADEN£22.204.4★1,488 rev
Haden Devon Eucalyptus 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
HADEN£31.664.2★434 rev
Haden Devon Cream 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
HADEN£29.434.2★434 rev
Haden Jersey Putty Retro 4 Slice Toaster - 4 Slot Toaster with Dual Control & Adjustable Browning - Stainless Steel Housing - Essential Kitchen Appliance
HADEN£39.824.5★782 rev
Newest
by launch date
Swan ST19028GRN Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Green and Stainless Steel
Swan£26.28188 rev
Swan ST19028C Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Cream and Stainless Steel
Swan£24.28188 rev
Hazel Quinn × Eduardo Recife 2-Slice Retro Toaster - Floral Design
Hazel Quinn£56.5392 rev
Salter Retro 4-Slice Toaster Wide Slot Cream
Salter£37.14158 rev
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
Breville£31.691,017 rev
Trending
90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
Morphy Richards£24.914.3★
Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
HADEN£17.544.4★
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
HADEN£27.614.4★
Haden Heritage Toaster - Electric Stainless-Steel Toaster 1370-1630W Four Slice Turquoise
HADEN£32.684.4★
Salter Retro 4-Slice Toaster Wide Slot Cream
Salter£37.144.0★
What buyers say about haden toaster
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Toaster”
“Beautifully made”
“Gorgeous colour”
“Good for the price”
“The design looks very modern”
“Ease of Use”
“an just right size for me”
“Works as expected”
“Easy to clean”
“teacakes really well too”
What buyers complain about
“Almost every time the toast get toasted one side only”
“Did not last”
“is not quality as its very cheaply made”
“its stopped working”
“Not fit for purpose”
“Poor toasting of both sides equally”
“Company offered 30% off of RRP which was still more expensive than other options”
“it burns everything”
“Slow considering wattage”
“Burning smell not gone”
Top return reasons
Common questions
- Is haden toaster profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 28 tracked products. 90-day search growth is -18.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the haden toaster niche?
- 9 brands and 62 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in haden toaster?
- Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 2.6%.
- When does demand for haden toaster peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the haden toaster niche?
- Listings span £17.19–£56.53; the average listing price is £31.66 (sweet spot $15–$100). The average incumbent carries 922 reviews — the moat a new listing must climb.