Haden Toaster
FailShoppers spend an estimated $29K a year here, so Haden Toaster is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £29K/yr58K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 62 sellers
Flapen Score
Haden Toaster against its category
The dotted line is the Home & Garden average. Past it, Haden Toaster is stronger. Inside it, weaker.
Market
The Haden Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Haden Toaster 58K times last year and spent an estimated £29K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £29Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- haden toaster27K searches a year
02 · Price
A sale here is worth £31.66.
Listings sell for £31.66 on average, from £17.19 to £56.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £31.66 that is £0 to £3K a year per listing.
- Average price
- £31.66inside the $15 to $100 sweet spot
- Price range
- £17.19–£56.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #83 within Small Kitchen Appliances. It carries 922 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #83in Small Kitchen Appliances
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 922per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Haden Toaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Haden Heritage White Toaster 2 Slice - Variable Browning Control - Electric Stainless Steel Toaster - Economy Mode - Reheat Cancel and Defrost Functions - 1370-1630W
- Price
- £22.20
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 4y ago

Haden Devon Eucalyptus 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
- Price
- £31.66
- Rating
- 4.2/5
- Reviews
- 434
- Age
- 4y ago

Haden Devon Cream 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
- Price
- £29.43
- Rating
- 4.2/5
- Reviews
- 434
- Age
- 4y ago

Haden Jersey Putty Retro 4 Slice Toaster - 4 Slot Toaster with Dual Control & Adjustable Browning - Stainless Steel Housing - Essential Kitchen Appliance
- Price
- £39.82
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 6y ago
Trending
estimated 90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
- Price
- £24.91
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 3y ago

Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
- Price
- £17.54
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Haden Heritage Toaster - Electric Stainless-Steel Toaster 1370-1630W Four Slice Turquoise
- Price
- £32.68
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 7y ago

Salter Retro 4-Slice Toaster Wide Slot Cream
- Price
- £37.14
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 2y ago
Newest
by launch date
Swan ST19028GRN Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Green and Stainless Steel
- Price
- £26.28
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago

Swan ST19028C Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Cream and Stainless Steel
- Price
- £24.28
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago

Hazel Quinn × Eduardo Recife 2-Slice Retro Toaster - Floral Design
- Price
- £56.53
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

Salter Retro 4-Slice Toaster Wide Slot Cream
- Price
- £37.14
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 2y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
62
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 94%
Open market
2%
- HADEN86%
- Breville3%
- Swan3%
- Salter3%
- Hazel Quinn2%
- De'Longhi1%
- Open — no brand owns it (3 brands, 2%)
Demand
Haden Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Haden Toaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haden toaster27K/yr
- retro toaster17K/yr
- haden toaster 4 slice6K/yr
- haden toaster 2 slice4K/yr
- retro toaster 4 slice4K/yr
Reviews and returns
What reviews say buyers love and hate about Haden Toaster
We read the reviews and the return reasons for every product selling here.
“Almost every time the toast get toasted one side only”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haden Toaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









