Haden Toaster
FailShoppers spend only $29K a year here, so Haden Toaster is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £29K/yr58K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 62 sellers
Flapen Score
Haden Toaster against its category
The dotted line is the Home & Garden average. Past it, Haden Toaster is stronger. Inside it, weaker.
Market
The Haden Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Haden Toaster 58K times last year and spent an estimated £29K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £29Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- haden toaster27K searches a year
02 · Price
A sale here is worth £31.66.
Listings sell for £31.66 on average, from £17.19 to £56.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £31.66 that is £0 to £3K a year per listing.
- Average price
- £31.66inside the $15 to $100 sweet spot
- Price range
- £17.19–£56.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #83 within Small Kitchen Appliances. It carries 922 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #83in Small Kitchen Appliances
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 922per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Haden Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Haden Heritage White Toaster 2 Slice - Variable Browning Control - Electric Stainless Steel Toaster - Economy Mode - Reheat Cancel and Defrost Functions - 1370-1630W
- Price
- £22.20
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 4y ago

Haden Devon Eucalyptus 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
- Price
- £31.66
- Rating
- 4.2/5
- Reviews
- 434
- Age
- 4y ago

Haden Devon Cream 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
- Price
- £29.43
- Rating
- 4.2/5
- Reviews
- 434
- Age
- 4y ago

Haden Jersey Putty Retro 4 Slice Toaster - 4 Slot Toaster with Dual Control & Adjustable Browning - Stainless Steel Housing - Essential Kitchen Appliance
- Price
- £39.82
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 6y ago
Trending
90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
- Price
- £24.91
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 3y ago

Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
- Price
- £17.54
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Haden Heritage Toaster - Electric Stainless-Steel Toaster 1370-1630W Four Slice Turquoise
- Price
- £32.68
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 7y ago

Salter Retro 4-Slice Toaster Wide Slot Cream
- Price
- £37.14
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 2y ago
Newest
by launch date
Swan ST19028GRN Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Green and Stainless Steel
- Price
- £26.28
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago

Swan ST19028C Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Cream and Stainless Steel
- Price
- £24.28
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago

Hazel Quinn × Eduardo Recife 2-Slice Retro Toaster - Floral Design
- Price
- £56.53
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

Salter Retro 4-Slice Toaster Wide Slot Cream
- Price
- £37.14
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 2y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
62
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
2%
- HADEN86%
- Breville3%
- Swan3%
- Salter3%
- Hazel Quinn2%
- De'Longhi1%
- Open — no brand owns it (3 brands, 2%)
Demand
Haden Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Haden Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- haden toaster27K/yr
- retro toaster17K/yr
- haden toaster 4 slice6K/yr
- haden toaster 2 slice4K/yr
- retro toaster 4 slice4K/yr
Reviews and returns
What reviews say buyers love and hate about Haden Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Almost every time the toast get toasted one side only
Only 1 side of the toaster works
only toasts one side of bread
Did not last
broken so quickly
Broke after 2 months
is not quality as its very cheaply made
POOR QUALITY
the quality is subpar
its stopped working
Does not work
tray doesnt work
Not fit for purpose
Small numbers
the numbers on the dial are extremely small
Love
Excellent Toaster
Decent toaster
Toasts great
Beautifully made
Excellent product
It's very well made
Gorgeous colour
The colour is perfect shade of pink
a great neutral colour
Good for the price
Great value
Worth buying
The design looks very modern
Good design
it feels well put together
Return
2.6% Return rate 40% Fixable by listing
Almost every time the toast get toasted one side only
Only 1 side of the toaster works
only toasts one side of bread
Not fit for purpose
Small numbers
the numbers on the dial are extremely small
its stopped working
Does not work
tray doesnt work
is not quality as its very cheaply made
POOR QUALITY
the quality is subpar
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haden Toaster questions
Answered from the same tracked data.









