Haden Toaster
a small market ($29K/yr) — Haden Toaster doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Haden Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Haden Toaster is a £29K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Haden Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.7% over the last 90 days and 1.6% of searches end in a purchase.
£29K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Haden Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago
Haden Heritage White Toaster 2 Slice - Variable Browning Control - Electric Stainless Steel Toaster - Economy Mode - Reheat Cancel and Defrost Functions - 1370-1630W
- Price
- £22.20
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 4y ago
Haden Devon Eucalyptus 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
- Price
- £31.66
- Rating
- 4.2/5
- Reviews
- 434
- Age
- 4y ago
Haden Devon Cream 4 Slice Toaster - 6 Browning Settings 4 Slice Toaster with Wide Slots Toaster 4 Slice with Defrost Reheat And Cancel Settings
- Price
- £29.43
- Rating
- 4.2/5
- Reviews
- 434
- Age
- 4y ago
Haden Jersey Putty Retro 4 Slice Toaster - 4 Slot Toaster with Dual Control & Adjustable Browning - Stainless Steel Housing - Essential Kitchen Appliance
- Price
- £39.82
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 6y ago
Trending
90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
- Price
- £24.91
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 3y ago
Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
- Price
- £17.54
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago
Haden Heritage Toaster - Electric Stainless-Steel Toaster 1370-1630W Four Slice Turquoise
- Price
- £32.68
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 7y ago
Salter Retro 4-Slice Toaster Wide Slot Cream
- Price
- £37.14
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 2y ago
Newest
by launch date
Swan ST19028GRN Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Green and Stainless Steel
- Price
- £26.28
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago
Swan ST19028C Retro 2 Slice Toaster with 6 Browning Levels for Toast Bagels Breakfast Muffins Defrost/Reheat/Cancel Hidden Cord Storage Non-Slip Feet 930W Cream and Stainless Steel
- Price
- £24.28
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago
Hazel Quinn × Eduardo Recife 2-Slice Retro Toaster - Floral Design
- Price
- £56.53
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Salter Retro 4-Slice Toaster Wide Slot Cream
- Price
- £37.14
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 2y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
62
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
2%
- HADEN86%
- Breville3%
- Swan3%
- Salter3%
- Hazel Quinn2%
- De'Longhi1%
- Open — no brand owns it (3 brands, 2%)
Haden Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Top Haden Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haden toaster27K/yr
- retro toaster17K/yr
- haden toaster 4 slice6K/yr
- haden toaster 2 slice4K/yr
- retro toaster 4 slice4K/yr
What reviews say buyers love and hate about Haden Toaster
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent Toaster”
“Beautifully made”
“Gorgeous colour”
“Good for the price”
“The design looks very modern”
What buyers complain about
77% of reviews“Almost every time the toast get toasted one side only”
“Did not last”
“is not quality as its very cheaply made”
“its stopped working”
“Not fit for purpose”
Haden Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haden Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
