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Haden Toaster

Fail

Shoppers spend only $29K a year here, so Haden Toaster is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£29K/yr58K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
48%top-5 click share · 9 brands · 62 sellers

Flapen Score

Haden Toaster against its category

The dotted line is the Home & Garden average. Past it, Haden Toaster is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haden Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haden Toaster 58K times last year and spent an estimated £29K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.6%
Market size, estimated
£29Ka year
Peak month
November1.8× the quietest month
Top search term
haden toaster27K searches a year

02 · Price

A sale here is worth £31.66.

Listings sell for £31.66 on average, from £17.19 to £56.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £31.66 that is £0 to £3K a year per listing.

Average price
£31.66inside the $15 to $100 sweet spot
Price range
£17.19–£56.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #83 within Small Kitchen Appliances. It carries 922 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#83in Small Kitchen Appliances
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
922per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Haden Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

62

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

2%

  • HADEN86%
  • Breville3%
  • Swan3%
  • Salter3%
  • Hazel Quinn2%
  • De'Longhi1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Haden Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Haden Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haden toaster27K/yr
  • retro toaster17K/yr
  • haden toaster 4 slice6K/yr
  • haden toaster 2 slice4K/yr
  • retro toaster 4 slice4K/yr

Reviews and returns

What reviews say buyers love and hate about Haden Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting31%+1.72

Almost every time the toast get toasted one side only

Only 1 side of the toaster works

only toasts one side of bread

Durability20%−0.29

Did not last

broken so quickly

Broke after 2 months

Quality-Overall8%

is not quality as its very cheaply made

POOR QUALITY

the quality is subpar

Functionality-Overall5%−0.07

its stopped working

Does not work

tray doesnt work

Size-Overall4%−0.02

Not fit for purpose

Small numbers

the numbers on the dial are extremely small

Love

Toasting46%+1.72

Excellent Toaster

Decent toaster

Toasts great

Quality-Overall8%

Beautifully made

Excellent product

It's very well made

Color7%+0.93

Gorgeous colour

The colour is perfect shade of pink

a great neutral colour

Value For Money7%+0.78

Good for the price

Great value

Worth buying

Design-Overall6%+0.58

The design looks very modern

Good design

it feels well put together

Return

2.6% Return rate 40% Fixable by listing

Toasting32%██▇█▇▇

Almost every time the toast get toasted one side only

Only 1 side of the toaster works

only toasts one side of bread

Color22%▇█▅▇▆█
Size-Overall11%▇▄█▇▇▇

Not fit for purpose

Small numbers

the numbers on the dial are extremely small

Functionality-Overall10%▆▇▆██▅

its stopped working

Does not work

tray doesnt work

Quality-Overall3%▂▄▄▄█▄

is not quality as its very cheaply made

POOR QUALITY

the quality is subpar

FAQ

Common Haden Toaster questions

Answered from the same tracked data.