Is gypsum profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (40/100).

How competitive is the gypsum niche?

7 brands and 9 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in gypsum?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Material Quality. The return rate is 0.1%.

When does demand for gypsum peak?

Demand peaks in Mar–Apr–May; the busiest month runs 6.6× the quietest.

What does it cost to enter the gypsum niche?

Listings span £5.85–£24.32; the average listing price is £14.95 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

gypsum

Skip it

Soft demand (-34.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible90.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£14.95

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.85–£24.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad£67K

£67K/yr · 88K searches

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, gypsum is a £67K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

gypsum market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £45K–£60K; units × avg price
Conversion rate: 5.1%
Avg BSR: #125
Page quality: 0%
Prime: 55%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Garden Lawncare Guy43%
Mouldmaster24%
dr forest11%
British Gypsum9%
Elixir Gardens7%
envii4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — -34.8% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×

Open Trend

Top gypsum search terms

liquid gypsum for clay soil39K/yr -38.7%4.2% conv.
liquid gypsum22K/yr -23.5%4.3% conv.
gypsum for clay soil11K/yr -25.4%7.3% conv.
eutrema liquid gypsum for clay soil7K/yr -37.4%2.1% conv.
liquid gypsum for lawns6K/yr -23.6%5.0% conv.
eutrema liquid gypsum4K/yr -75.8%2.2% conv.

All search terms

Top gypsum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy

Garden Lawncare Guy£17.864.0★36 rev

Mouldmaster Agricultural Gypsum 5kg

Mouldmaster£9.974.2★86 rev

Mouldmaster Agricultural Gypsum 1Kg

Mouldmaster£5.854.7★46 rev

British Gypsum for Agricultural Amendment Amend Very Compact Clay Soils 25 kg Bag

British Gypsum£24.324.5★577 rev

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml

dr forest£13.485.0★5 rev

Newest

by launch date

Florasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner

florasoul£17.132 rev

6mo ago

Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy

Garden Lawncare Guy£17.8636 rev

9mo ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml

dr forest£13.485 rev

11mo ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre

dr forest£20.635 rev

11mo ago

DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)

Garden Lawncare Guy£12.4710 rev

1y ago

What buyers say about gypsum

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“this powder is cheaper”

Quality-Overall26%

“Good quality, there was a lovely fine powder with no lumps”

Functionality-Overall12%

“Bought this to break up clay in a new border we dug...seems to be working”

Plant Growth12%

“is doing the job of breaking up our clay soil”

Advertised Vs Actual Product8%

“Do what it says on the Tin”

Ease Of Use6%

“Easy to use”

Instructions/User Manual/Troubleshooting3%

“Easy to follow instructions”

Moist/Dry2%

“it does a great job of helping retain moisture while also providing some additional nutrients for the mycelium”

What buyers complain about

Instructions/User Manual/Troubleshooting29%

“No instructions”

Functionality-Overall29%

“Doesnt work”

Material Quality14%

“the result wasn't any where as good as the liquid gypsum I used previously”

Weight Heavy14%

“The bag is very heavy”

Ease Of Cleaning7%

“it makes a mess”

Top return reasons

Advertised Vs Actual Product22%

Safety Standards22%

Compatibility-Overall11%

Leak-Proof11%

Functionality-Overall11%

Size-Overall11%

Instructions/User Manual/Troubleshooting11%

Common questions

Is gypsum profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (40/100).
How competitive is the gypsum niche?: 7 brands and 9 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in gypsum?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Material Quality. The return rate is 0.1%.
When does demand for gypsum peak?: Demand peaks in Mar–Apr–May; the busiest month runs 6.6× the quietest.
What does it cost to enter the gypsum niche?: Listings span £5.85–£24.32; the average listing price is £14.95 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.