Skip to content

Gypsum

Fail

Demand is soft, at -34.8% this quarter, so Gypsum is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£67K/yr88K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
78%top-5 click share · 7 brands · 9 sellers

Flapen Score

Gypsum against its category

The dotted line is the Home & Garden average. Past it, Gypsum is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gypsum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gypsum 88K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
5.1%
Market size, estimated
£67Ka year
Peak month
April6.6× the quietest month
Top search term
liquid gypsum for clay soil39K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £5.85 to £24.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.95 that is £4K to £7K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£5.85–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Fertilisers & Plant Food. It carries 91 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#125in Fertilisers & Plant Food
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gypsum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Garden Lawncare Guy43%
  • Mouldmaster24%
  • dr forest11%
  • British Gypsum9%
  • Elixir Gardens7%
  • envii4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Gypsum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×

Search terms

Top Gypsum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid gypsum for clay soil39K/yr
  • liquid gypsum22K/yr
  • gypsum for clay soil11K/yr
  • eutrema liquid gypsum for clay soil7K/yr
  • liquid gypsum for lawns6K/yr
  • eutrema liquid gypsum4K/yr

Reviews and returns

What reviews say buyers love and hate about Gypsum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting29%−0.23

No instructions

No instructions for use with this item

I can only give it one star as there were no instructions on its use

Functionality-Overall29%+0.36

Doesnt work

I have yet to see any results it takes a few months to work

Material Quality14%−0.10

the result wasn't any where as good as the liquid gypsum I used previously

Weight Heavy14%−0.10

The bag is very heavy

Ease Of Cleaning7%+0.21

it makes a mess

Love

Value For Money28%+2.13

this powder is cheaper

Good value

Great value for money great for garden and plants

Quality-Overall26%+1.06

Good quality, there was a lovely fine powder with no lumps

I have a feeling it has improved the quality of my lawn

Good product

Functionality-Overall12%+0.36

Bought this to break up clay in a new border we dug...seems to be working

Just works and easy to apply

Plant Growth12%+0.54

is doing the job of breaking up our clay soil

This was recommended to me by a friend whose grass looks great

the grass has gone a nice healthier green

Advertised Vs Actual Product8%−0.01

Do what it says on the Tin

Does exactly what it needs to do

Return

0.1% Return rate 33% Fixable by listing

Advertised Vs Actual Product22%▁▁█▁▁▁
Safety Standards22%▁▁▁▁▆█
Compatibility-Overall11%▁▁▁▁▁█
Leak-Proof11%▁▁▁█▁▁
Functionality-Overall11%▁▁▁▁█▁

Doesnt work

I have yet to see any results it takes a few months to work

FAQ

Common Gypsum questions

Answered from the same tracked data.