Gypsum
soft demand (-34.8% this quarter) — Gypsum doesn't clear our bar today.
Flapen Score
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Is Gypsum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gypsum is a £67K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.
Gypsum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.8% over the last 90 days and 5.1% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Gypsum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy
- Price
- £17.86
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 9mo ago
Mouldmaster Agricultural Gypsum 5kg
- Price
- £9.97
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 2y ago
Mouldmaster Agricultural Gypsum 1Kg
- Price
- £5.85
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 2y ago
British Gypsum for Agricultural Amendment Amend Very Compact Clay Soils 25 kg Bag
- Price
- £24.32
- Rating
- 4.5/5
- Reviews
- 577
- Age
- 13y ago
Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml
- Price
- £13.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Trending
90-day click momentum
Florasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner
- Price
- £17.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml
- Price
- £13.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre
- Price
- £20.63
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy
- Price
- £17.86
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 9mo ago
DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)
- Price
- £12.47
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch dateFlorasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner
- Price
- £17.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy
- Price
- £17.86
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 9mo ago
Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml
- Price
- £13.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre
- Price
- £20.63
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)
- Price
- £12.47
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Garden Lawncare Guy43%
- Mouldmaster24%
- dr forest11%
- British Gypsum9%
- Elixir Gardens7%
- envii4%
- Open — no brand owns it (1 brand, 3%)
Gypsum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×
Top Gypsum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- liquid gypsum for clay soil39K/yr
- liquid gypsum22K/yr
- gypsum for clay soil11K/yr
- eutrema liquid gypsum for clay soil7K/yr
- liquid gypsum for lawns6K/yr
- eutrema liquid gypsum4K/yr
What reviews say buyers love and hate about Gypsum
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“this powder is cheaper”
“Good quality, there was a lovely fine powder with no lumps”
“Bought this to break up clay in a new border we dug...seems to be working”
“is doing the job of breaking up our clay soil”
“Do what it says on the Tin”
What buyers complain about
93% of reviews“No instructions”
“Doesnt work”
“the result wasn't any where as good as the liquid gypsum I used previously”
“The bag is very heavy”
“it makes a mess”
Gypsum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gypsum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
