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Gypsum

Fail

Demand is soft, at -34.8% this quarter, so Gypsum is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£67K/yr88K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
78%top-5 click share · 7 brands · 9 sellers

Flapen Score

Gypsum against its category

The dotted line is the Home & Garden average. Past it, Gypsum is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gypsum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gypsum 88K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
5.1%
Market size, estimated
£67Ka year
Peak month
April6.6× the quietest month
Top search term
liquid gypsum for clay soil39K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £5.85 to £24.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.95 that is £4K to £7K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£5.85–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Fertilisers & Plant Food. It carries 91 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#125in Fertilisers & Plant Food
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gypsum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

3%

  • Garden Lawncare Guy43%
  • Mouldmaster24%
  • dr forest11%
  • British Gypsum9%
  • Elixir Gardens7%
  • envii4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Gypsum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×

Search terms

Top Gypsum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquid gypsum for clay soil39K/yr
  • liquid gypsum22K/yr
  • gypsum for clay soil11K/yr
  • eutrema liquid gypsum for clay soil7K/yr
  • liquid gypsum for lawns6K/yr
  • eutrema liquid gypsum4K/yr

Reviews and returns

What reviews say buyers love and hate about Gypsum

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
29%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.1%of orders come back
“No instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gypsum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data