- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £67K/yr88K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 9 sellers
Flapen Score
Gypsum against its category
The dotted line is the Home & Garden average. Past it, Gypsum is stronger. Inside it, weaker.
Market
The Gypsum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gypsum 88K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £67Ka year
- Peak month
- April6.6× the quietest month
- Top search term
- liquid gypsum for clay soil39K searches a year
02 · Price
A sale here is worth £14.95.
Listings sell for £14.95 on average, from £5.85 to £24.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.95 that is £4K to £7K a year per listing.
- Average price
- £14.95under the $15 to $100 sweet spot
- Price range
- £5.85–£24.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Fertilisers & Plant Food. It carries 91 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 55%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Fertilisers & Plant Food
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 91per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Gypsum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy
- Price
- £17.86
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 9mo ago

Mouldmaster Agricultural Gypsum 5kg
- Price
- £9.97
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 2y ago

Mouldmaster Agricultural Gypsum 1Kg
- Price
- £5.85
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 2y ago

British Gypsum for Agricultural Amendment Amend Very Compact Clay Soils 25 kg Bag
- Price
- £24.32
- Rating
- 4.5/5
- Reviews
- 577
- Age
- 13y ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml
- Price
- £13.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Trending
90-day click momentum
Florasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner
- Price
- £17.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml
- Price
- £13.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre
- Price
- £20.63
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy
- Price
- £17.86
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 9mo ago

DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)
- Price
- £12.47
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Florasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner
- Price
- £17.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy
- Price
- £17.86
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 9mo ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml
- Price
- £13.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre
- Price
- £20.63
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)
- Price
- £12.47
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Garden Lawncare Guy43%
- Mouldmaster24%
- dr forest11%
- British Gypsum9%
- Elixir Gardens7%
- envii4%
- Open — no brand owns it (1 brand, 3%)
Demand
Gypsum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×
Search terms
Top Gypsum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liquid gypsum for clay soil39K/yr
- liquid gypsum22K/yr
- gypsum for clay soil11K/yr
- eutrema liquid gypsum for clay soil7K/yr
- liquid gypsum for lawns6K/yr
- eutrema liquid gypsum4K/yr
Reviews and returns
What reviews say buyers love and hate about Gypsum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No instructions
No instructions for use with this item
I can only give it one star as there were no instructions on its use
Doesnt work
I have yet to see any results it takes a few months to work
the result wasn't any where as good as the liquid gypsum I used previously
The bag is very heavy
it makes a mess
Love
this powder is cheaper
Good value
Great value for money great for garden and plants
Good quality, there was a lovely fine powder with no lumps
I have a feeling it has improved the quality of my lawn
Good product
Bought this to break up clay in a new border we dug...seems to be working
Just works and easy to apply
is doing the job of breaking up our clay soil
This was recommended to me by a friend whose grass looks great
the grass has gone a nice healthier green
Do what it says on the Tin
Does exactly what it needs to do
Return
0.1% Return rate 33% Fixable by listing
Doesnt work
I have yet to see any results it takes a few months to work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gypsum questions
Answered from the same tracked data.









